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Tourism Matters to Nassau County
The Value of Visitors to Amelia Island in 2017 Tourism Matters to - - PowerPoint PPT Presentation
The Value of Visitors to Amelia Island in 2017 Tourism Matters to - - PowerPoint PPT Presentation
The Value of Visitors to Amelia Island in 2017 Tourism Matters to Nassau County Economic Impact Total Economic Impact of Tourism $746,230,800 Induced Indirect $88,289,000 $565,326,400 $92,615,400 Induced Increased business spending
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Total Economic Impact of Tourism
$92,615,400 $88,289,000 $565,326,400 Induced Indirect Induced – Increased business spending resulting from tourism dollars. Indirect – Increased household spending resulting from tourism dollars.
$746,230,800
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Visitor Spending Trends
$378 million $565 million
2000 2008 2015
$267 million
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1,297,900
visitors
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Visitor Trends
755,400
982,500 1,297,900
2000 2008 2015
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Each travel party¹ spent about $2,000 in Amelia Island
Visitor Spending
¹Staying in paid accommodations.
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$435
TO NASSAU COUNTY ECONOMY
1
VISITOR TO Amelia Island
Tourism Matters to Nassau County
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Visitors Direct Spending FY 2016
$565,326,400 $193,473,700 $154,324,982 $17,540,973 $34,408,914 $43,827,077 $66,853,233 $75,498,100 Total Accommodations Restaurants Groceries Admission to attractions Entertainment Shopping Other
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Direct Spending by Visitor Type
$565,326,400 $437,697,300 $94,839,500 $32,789,600 All visitors In paid accommodations VFRs, et al. Day trippers
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Local & Resident Spending in Nassau County
$1,586,571,300
35.6% 29.7% 34.7%
Amelia Island visitors Amelia Island residents Other Nassau County residents
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Visitor Spending by Quarter in 2015
$565,326,400
23.6% 27.7% 27.8% 20.9%
January-March April-June July-September October-December
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Amelia Island Visitors Bring Jobs to Nassau County
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13,018 Jobs
$429,203,460 in wages
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Jobs in Nassau County
100 VISITORS TO NASSAU COUNTY 1 NASSAU COUNTY JOB
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Tourism’s Impact on Employment
7,562 9,221 9,836 11,583 13,018 14,957 Jobs from Direct Visitor Spending Jobs from Total Economic Impact 2000 2008 2015
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AITDC Return On Investment
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Communicate Inspire $1 of AITDC marketing spending returns $148 in visitor spending.
AITDC marketing Visitors’ spending
Amelia Island TDC’s Marketing ROI
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Inspire
$1 of AITDC marketing spending returns $15 To
Nassau County government.
AITDC marketing Nassau County Government
Amelia Island TDC’s Marketing ROI
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Contributions to Nassau County Government
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Revenues from Visitors
Sources of Funds Total Revenues From Visitors Ad Valorem Tax $66,883,437 $25,549,473 Licenses & permits $3,717,868 $1,323,561 Intergovernmental revenue $12,912,060 $4,596,693 Services fees $6,504,924 $2,315,753 Fines $215,144 $76,591 Miscellaneous revenue $625,306 $222,609 Transfers in $15,929,409 $5,670,870 Cash forward $62,716,763 $22,327,168 Total Revenue $169,504,911 $62,082,718
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Impact of Tourism on Nassau County Government
Revenue $62.1 million Cost $22.4 million
Net Impact = +$39.7 million
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Impact of Tourism on Nassau County Schools
Tourism Businesses Ad Valorem Taxes Provide Over $20 M Milli illion for Schools Every $1 Spent by the AITDC Generates $5.98 for the School System Tourism Revenues Dedicated to Education could pay 61% of Salaries for Teachers
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Impact of Tourism on Nassau County Residents
Tourists save each household in Nassau County about $2,748 a year in taxes.
District 1 - Leeper $15.2M District 2 - Kelly $19.0M District 3 - Edwards $15.8M District 4 - Spicer $12.6M District 5 - Taylor $15.5M
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Amelia Island Lodging
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Amelia Island Lodging
Occupancy 2012 2013 2014 2015 2016
%∆ 2012-2016
Amelia Island 58.4 64.0 68.5 71.2 71 21.58% Comp Set 57.5 59.7 62.8 65.2 67.1 16.70% ADR 2012 2013 2014 2015 2016 Amelia Island 174.48 $ 192.09 $ 202.08 $ 213.80 $ 219.84 $ 26.00% Comp Set 110.90 $ 115.10 $ 119.20 $ 125.70 $ 130.16 $ 17.37% RevPar 2012 2013 2014 2015 2016 Amelia Island 101.83 $ 121.59 $ 138.43 $ 152.12 $ 156.02 $ 53.22% Comp Set 58.10 $ 63.80 $ 68.70 $ 74.80 $ 82.20 $ 36.68%
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Lodging Statistics
Category FY 2016
Lodging expenditures $132,413,899 Room nights 690,032 Occupancy 64.4% Average Daily Rate $191.90 RevPAR $123.65
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Number of Visitors in Paid Accommodations by Quarter
150,100 162,500 173,100 132,500
Jan-Mar Apr-June July-Sept Oct-Dec
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Historic Perspective Tourism in Amelia Island
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Economic Indicators 2000 2008 2015 All visitors
755,400 982,500 1,297,900
Direct expenditures
$267,257,900 $378,294,700 $565,326,400
Total economic impact
$352,780,400 $499,349,000 $746,230,800
Jobs created - direct
7,562 9,836 13,018
Direct + indirect jobs
9,221 11,583 14,957
Wages paid
$235,135,000 $321,906,300 $429,203,460
Tourist Development Tax
$1,351,649 $1,740,008 $5,122,458
KPIs – Historic Perspective
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Value of Resort Lodging
- Omni Amelia Island
- Largest Private Employer
- $1.4 Million in Property Taxes
- 142 Nassau County Businesses
- Ritz Carlton Amelia Island
- Second Largest Private Employer
- $1.9 Million in Property Taxes
- 136 Nassau County Businesses
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