The Value Dilemma Key Components Used to Express Worth to Leadership - - PowerPoint PPT Presentation

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The Value Dilemma Key Components Used to Express Worth to Leadership April 13, 2016 Constance Ard constance@answermaven.com 502-777-2890 www.answermaven.com Agenda Background Metrics in Libraries Defining the Message

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The Value Dilemma

Key Components Used to Express Worth to Leadership April 13, 2016

Constance Ard constance@answermaven.com 502-777-2890 www.answermaven.com

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Agenda

Background
Metrics in Libraries
Defining the Message
Communications Best Practices
Practical Snapshot
Q&A

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Background

Literature Review

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Recent Value Studies of Note

*The Economic Value of Law Libraries 2015
Putting a Value on Priceless 2014
Proving Your Library’s Value: A Toolkit for

Transportation Libraries, 2012

Value of Academic Libraries: A Comprehensive

Research Review and Reports, 2010

Worth Their Weight: An Assessment of the

Evolving Field of Library Valuation 2007

http://www.aallnet.org/mm/Publications/products/econ
micvaluelawlibraries.pdf
https://www.alia.org.au/sites/default/files/documents/ad

vocacy/ALIA-Return-on-Investment-Specials.pdf

http://library.modot.mo.gov/RDT/reports/TRyy1127/cmr

13-007.pdf

www.acrl.ala.org/value
http://Americansforlibraries.org

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Define Key Terms

Qualitative
Quantitative
Contingent Valuation
Library Impact
Outreach
Marketing
Influencer
End User

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Stakeholder versus Influencer

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Demonstrating Value: Beyond Marketing

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Meaningful Metrics

Who used what and how?

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Stakeholder View of Statistics

Who
What
How

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Foundational Metrics

Usage Data
Number Served
Reference Questions

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Numbers Need Context

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68 66 63 60 63 61 61 62 61 58 24 25 30 27 34 22 21 27 29 28 92 91 93 91 87 83 88 95 97 93 113 119 124 136 116 106 107 95 85 80 205 210 217 227 203 189 195 190 182 173 50 100 150 200 250 FY 2004-05 FY 2005-06 FY 2006-07 FY 2007-08 FY 2008-09 FY 2009-10 FY 2010-11 FY 2011-12 FY 2012-13 FY 2013-14

Chart Title

number of faculty librarians number of C Staff number of Professional Staff (faculty and C's) number of library staff number of total library personal

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Qualitative

Customize Use Testimonials Create Context

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Tell a Story with Numbers

This consortia has published

numbers about use. The story could easily be construed that membership has increased or the resources have expanded

r…
When sharing this type of data

with STAKEHOLDES the story needs to be told as you show the numbers.

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Challenges

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Stakeholders

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One Size Does Not Fit All

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Understanding Relationships Defined Outcomes Leadership What does it Take?

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Do you report?
How often?
Written or Verbal?

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Delivery

Create Templates Set a Schedule Master the Mix Review, Adjust and Adapt

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Communication

Up and Out/Top and Bottom
Gaps
Entire Story
What matters?
Supporting the Future

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Up and Down Across and Through

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Communications

Identify

Stakeholder Preferences Data Presentation Frequency Distribution

Simply

Language

Present

When Where How

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Gaps

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The Whole Story

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What Matters?

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Bringing it Together

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When Should Our Reference Staff Work?

Problem Defined
Challenges
Method
Data
Outcome

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Snapshot of Success

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