Market Actions What is the MAGIC Marketing Group Matrix? - - PowerPoint PPT Presentation

What is the MAGIC Marketing Matrix? Market Actions Group Influence Control Your Customer Segments and how to interview them Define your segments into 3 main segments then 3 sub segments You would then interview the 3 sub segments and pick up on any key words they give you The way to talk to people is to talk WITH people Feed the prospect with exactly what they want and speak to them in their language Listen more than you talk - grab all the key information possible Check out "How to win friends and influence people" by Dale Carnegie "In Order to be interesting you need to be interested"

Want more mind maps? http://www.DigitalMarketingU.com

What is Influencer Marketing? Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers How can you use “The MAGIC Matrix” to better understand your audience?

How can you use “The MAGIC Matrix” to better understand your audience?

• 1. What is the MAGIC Marketing Matrix?

1.1. Market 1.2. Actions 1.3. Group 1.4. Influence 1.5. Control

• 2. Y
• ur Customer Segments and how to interview them

2.1. Define your segments into 3 main segments then 3 sub segments 2.1.1. Y

• u would then interview the 3 sub segments and pick up on any key words they give you

2.2. The way to talk to people is to talk WITH people 2.3. Feed the prospect with exactly what they want and speak to them in their language 2.4. Listen more than you talk - grab all the key information possible

• 3. Check out "How to win friends and influence people" by Dale Carnegie

3.1. "In Order to be interesting you need to be interested"

• 4. Want more mind maps? http://www.DigitalMarketingU.com

Link: http://digitalmarketingu.com/login/

• 5. What is Influencer Marketing?

5.1. Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole 5.2. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers