SLIDE 1
VIDEO
- The most powerful MASS media
– Reaches largest audience – Most persuasive – GLAMOROUS media – ALSO
- Expensive
- Cluttered with a lot of ads
CHAPTER 10 Video Production VIDEO The most powerful MASS media - - PowerPoint PPT Presentation
CHAPTER 10 Video Production VIDEO The most powerful MASS media - - PowerPoint PPT Presentation
CHAPTER 10 Video Production VIDEO The most powerful MASS media Reaches largest audience Most persuasive GLAMOROUS media ALSO Expensive Cluttered with a lot of ads TV Advertising :60 and :30 second lengths :10
SLIDE 2
SLIDE 3
TV Advertising
- :60 and :30 second lengths
– :10 and :15 also available
- Infomercials
- PRIME TIME (8-11PM)
– Most Viewes – Most Expensive
SLIDE 4
Scripting
- Script – interprets the show idea into what
the viewer will actually see and hear
– Includes narration and dialog – Sound effects and music – Visual elements to be included
- (will be guided by Director’s vision)
SLIDE 5
TV SCRIPT
- Two column Format
– Video on left
- All camera directions
– Audio on right
- Spoken copy
- Music
- Sound effects
SLIDE 6
Two column Format
Video
MS man at desk LS World View CU Student at Desk XCU Graduation cap
Audio
Is your goal to work 9-5 in a boring job Or be the leader of a company that employs thousands and impacts the global economy? Well you know the only way that you could be successful is with hard work and a good education. LCCC LOGO
SLIDE 7
Production Styles
- Studio Production
– Controlled environment – Limited to studio
- EFP (Electronic Field Production)
– Remote Production (On-Location) – Not a Controlled environment – Limitless visual possibilities
SLIDE 8
Camera Descriptions
- XCU - Extreme Close Up
- 2-S - Two Shot
- XLS - Establishing Shot
- MS - Medium Shot
- LS - Long Shot
- CU - Close Up
- OS - Over the shoulder
- Bust Shot
For more examples: http://www.mediacollege.com/video/shots/
SLIDE 9
Camera Descriptions
SLIDE 10
Camera Movements
6 specific movements to direct audience attention:
- Zoom In /Out
- Pan Right / Left
- Tilt Up / Down
- Dolly In / Out
- Truck Right / Left
- Boom
SLIDE 11
Transitions
- Cut – change from one shot to another
- Dissolve – gradual fade from one shot to another
- Wipe – one shot is replaced by another using a
geometric pattern
SLIDE 12
Special Effects (EFX)
- Super or Superimposition
- Split Screen
- Freeze Frame or Still Frame
- Key / Chroma Key (Green Screen)
- DVE (Digital Video Effects)
SLIDE 13
Additional Terms
- B-Roll – additional footage to add to existing video
- CG (Character Generator) - generates text or graphics
- Titles – Identifies a person or place
- VO - Voice Over
SLIDE 14
ASSIGNMENT
- IN CLASS #2
Utilizing the following information, write a TV commercial for Import Motors that incorporates the AIDA concept. :30.