THE SPRING SOCIAL Social & Digital Media Strategies April 5, - - PowerPoint PPT Presentation

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THE SPRING SOCIAL Social & Digital Media Strategies April 5, - - PowerPoint PPT Presentation

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Cultural Marketing Committee Meeting THE SPRING SOCIAL Social & Digital Media Strategies April 5, 2018 Introduction Why Does This Matter? What Do We Mean By Digital? Why Leverage Digital? A Multichannel Approach

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Cultural Marketing Committee Meeting

THE SPRING SOCIAL

Social & Digital Media Strategies

April 5, 2018

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  • Introduction
  • Why Does This Matter?
  • What Do We Mean By Digital?
  • Why Leverage Digital?
  • A Multichannel Approach to Fundraising
  • Putting It To Work
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At Achieve, we leverage our expertise in research, strategy, marketing and technology to help you learn more about your audience, inspire thoughtful action and drive lasting change for your mission. For your cause, company, event or organization, we are more than a vendor or a consultant. We become a partner in your mission and a champion for your success.

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Segment content by donor type

  • Subject lines, pre-header text, thank

you messaging Adjusted subject lines based on open rates

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  • Create Facebook lookalike audiences
  • Segment ads and ad copy by

donor/audience type

  • Leverage single-image ad
  • ptimization
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  • Popup for immediate touchpoint to

prompt donation

  • Campaign-specific landing pages
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Josh Hirsch

Director of Digital & Membership Services

@JoshHirsch1 @NonprofitsFirst

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Content creation

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Virtual Reality

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Social Strategies | Cultural Marketing Committee

M3 D

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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

Over the past 10 years, Mav3n Digital has managed more than 500 social media profiles for individuals and companies in both the private and public sector as part of their digital marketing strategy. We help people utilize social media more effectively by increasing their reach to potential clients, and build their brand in the social media space.

W A W?

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W W W U

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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

W S M I

  • Increase Brand Visibility
  • Larger Reach
  • Improve Google Ranking
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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

  • Know Your Audience
  • What’s New in Social Media
  • 3 Ways to Boost Engagement
  • Create Engaging Content
  • Content Examples

O

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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

K Y A

/01 /02 /03

Focus: Know Your Audience

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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

K Y A

  • Identify a core audience with probable interest

in your business

  • What is the age range of your target audience?
  • What is the income range of your target

audience?

  • Does your target audience have a specific

hobby/hobbies or interests?

  • Why do people choose your
  • rganization?
  • Where is your target audience located?
  • What is the gender of your target

audience?

  • How can you reach your audience?
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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

Facebook

  • 1.86 Billion users
  • Age Range: 25-54

(60% female)

  • Purpose: building

relationships

  • Best for building

brand loyalty Instagram

  • 200 Million users
  • Age Range: 18-29
  • Purpose: Building

relationships and conversations

  • Best for lead

generations in art, beauty products, entertainment, retail Twitter

  • 328 Million users
  • Age Range: 18-29
  • Purpose:

Conversations and News

  • Best for public

relations, brand management, and earned media LinkedIn

  • 500 Million users
  • Age Range: 30-49
  • Purpose: News and

Articles, Company information

  • Best for business

development, B2B, and networking

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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

/01 /02 /03

Focus: Know Your Audience Focus: Facebook Algorithm

F A

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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

  • Be Thoughtful

○ Draft and post content that encourages meaningful one-to-many discussions.

  • Facebook Live is (still) Bae

○ Produce more live videos instead of pre-recorded ones.

  • Less is More

○ Publish less content on your FB page, but focus on more meaningful content that reinforces key brand messages.

  • Linking offsite

○ The entire goal of FB is to keep people on FB, which means posting any content with a link to your blog or website is a nonstarter for the algorithm. Gone are the days of relying on FB for traffic.

  • Stop Click Baiting

○ Using phrases such as, "Like this," "click here," "comment below," "drop a gif" in your posts are so 2017 and no longer work.

F A

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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

B Y E

/01 /02 /03

Focus: Know Your Audience Focus: Facebook Algorithm Focus: Boost Your Engagement

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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

3 W B Y E

1. Timing is EVERYTHING ○ Be sure to post during an optimal time on social media. Choose times your friends are

  • nline. For FB, people are usually on first thing in the morning and early afternoon. Using

Instagram? Most people scroll aimlessly later in the day and right before they go to bed. 2. Be Engaging ○ Social media is meant to be a two way conversation. Don't be afraid to ask questions or seek recommendations. People love acting as experts. So go ahead and use your next post to find a new Netflix series to binge or new brunch spot to check out. 3. Memes are Dead ○ The quickest way to get your posts buried in social media is to post a grumpy cat meme. While most people love a good meme, they're not engaging and often times people will just LOL and then keep scrolling. The goal of really great content is to cause people to share, comment, or react to your post. Go Live on FB or post an update on a trending topic, as both of these are sure to rank high and get people talking.

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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

Third party content related to your organization

Share

  • Volunteer Highlights
  • Board Member

Spotlights

  • Employee Recognition

Personal/Storytelling

  • Events
  • Contests
  • Donate
  • Volunteer

Promotional

S M R f T

⅓ - Personal Content ⅓ - Promote Organization ⅓ Shared Content

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Confidential | Social Media Portfolio | 2018 M A M

When the kids go back to school we shed a tear or two as they are so important to the success of our programs all summer! While many will still be joining in the fun after school, our daytime lessons will need the support of homeschoolers, retirees and others that are available during the morning hours. Interested in learning more about the volunteer opportunities? Check out our volunteer
  • rientations this week by visiting: https://www.facebook.com/events/125933994696500

Future Date at 12:34 PM ·

Vinceremos Therapeutic Riding Center

Copy

When the kids go back to school we shed a tear or two as they are so important to the success of our programs all summer! While many will still be joining in the fun after school, our daytime lessons will need the support of homeschoolers, retirees and others that are available during the morning hours. Interested in learning more about the volunteer opportunities? Check

  • ut our volunteer orientations this week by visiting:

https://www.facebook.com/events/125933994696500 Vinceremos Therapeutic Riding Center Vinceremos Therapeutic Riding Center Vote Kurt Jetta

Volunteer CTA

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Mav3n Digital | www.mav3ndigital.com | West Palm Beach, FL M3 D

T .

Facebook.com/Mav3nDigital @Mav3nDigital

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ENGAGE WITH US ON SOCIAL MEDIA

PalmBeachCulture PalmBeachCulture PalmBchCulture

#PALMBEACHCULTURE

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Save The Date Cultural Marketing Committee Meeting:

SUMMER SIP & SHARE

May 3, 2018

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