The Social Media Smorgasbord Get Socially Connected 2014 Volk Field - - PowerPoint PPT Presentation

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The Social Media Smorgasbord Get Socially Connected 2014 Volk Field - - PowerPoint PPT Presentation

Apr 22, 2023 167 likes •499 views

The Social Media Smorgasbord Get Socially Connected 2014 Volk Field Growing Your Business Conference Dane Deutsch | Tobiah Deutsch DCS Netlink | UW-Milwaukee www.dcsnetlink.com www.eauclairechamber.org Who are we? Who are you?

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The Social Media Smorgasbord

“Get Socially Connected” 2014 Volk Field “Growing Your Business Conference

Dane Deutsch | Tobiah Deutsch DCS Netlink | UW-Milwaukee

www.dcsnetlink.com www.eauclairechamber.org

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  • Who are we?
  • Who are you?
  • Public/Non-Profit?
  • Private?
  • Use of Social Media?
  • Personal Vs. Business

Conference Hastag = #vfproc2014

www.dcsnetlink.com www.eauclairechamber.org

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Technology… Where are we headed?

  • Taking over traditional mediums
  • Increased daily use
  • The power to…
  • Destroy
  • Change
  • Create

www.dcsnetlink.com www.eauclairechamber.org

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Traditional Mediums

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Increased Daily Use

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Destroy, Change & Create

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So… Why Social Media?

  • Creation of Relationships!
  • The Neighborhood
  • Access
  • YOU!

www.dcsnetlink.com www.eauclairechamber.org

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The Neighborhood

  • This is nostalgic!
  • Why? What was so good?
  • You knew EVERYONE!
  • Personal relationships

create value

www.dcsnetlink.com www.eauclairechamber.org

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Access

  • Creating relationships allows access to

who you are!

  • Let others see, get to know, and

understand YOU!

  • You can’t be out creating

relationships 24/7

www.dcsnetlink.com www.eauclairechamber.org

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You!

  • Your CHARACTER dictates the business

you run.

  • Let your philosophy, ethics, and persona

shine!

  • Show who you are!

www.dcsnetlink.com www.eauclairechamber.org

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Facebook Twitter LinkedIn Pinterest Google+ & Many, Many More!

Social Media: Which one do I use?

www.dcsnetlink.com www.eauclairechamber.org

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Enhanced Social Media Management

  • Hootsuite
  • SocialOomph
  • Tweepi
  • Spredfast
  • Tweetdeck
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Posts

  • Sharing
  • Commenting
  • Google Juice

www.dcsnetlink.com www.eauclairechamber.org

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The Smorgasbord.

It has a little bit of everything…

=

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  • General Social Media application
  • Post
  • Share
  • Discuss
  • And…More?!

www.dcsnetlink.com www.eauclairechamber.org

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  • Incorporation of Google Suite of

applications…

  • Gmail
  • Calendar
  • Docs
  • Gtalk/Gvoice
  • Video/Hangouts
  • YouTube
  • And much more…

www.dcsnetlink.com www.eauclairechamber.org

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Who’s Using G+?

Shouldn’t we use the largest site to reach the largest audience?

www.dcsnetlink.com www.eauclairechamber.org

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Personal Vs. Business Use

  • What are we using this for?
  • What’s the goal?

Search Engine Optimization

www.dcsnetlink.com www.eauclairechamber.org

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SLIDE 19

Google Juice!

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Elements of G+

  • Posts
  • Hangouts
  • Chat
  • Circles
  • Analytics
  • Data Liberation
  • G+ Plug-In

www.dcsnetlink.com www.eauclairechamber.org

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Hangouts

Real time F2F Interaction What could we use this for?

  • Customer Service
  • Q&As
  • Demos
  • Focus Groups
  • Training
  • Screen Shares

Integrated with Gmail and search now!

www.dcsnetlink.com www.eauclairechamber.org

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Chat

  • Text OR Video
  • No Desk Phones
  • Desktop & Mobile

Are the new phones!

www.dcsnetlink.com www.eauclairechamber.org

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Circles

  • Direct communication with a specific

audience

  • Market strategically!

www.dcsnetlink.com www.eauclairechamber.org

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Analytics

  • Hashtags = Searchability

www.dcsnetlink.com www.eauclairechamber.org

Conference Hastag = #vfproc2014

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Analytics

  • Ripples = Shares/Touches

www.dcsnetlink.com www.eauclairechamber.org

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Analytics

  • +1 button
  • Add it to your website!
  • G+ version of “likes”

www.dcsnetlink.com www.eauclairechamber.org

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Data Liberation

  • Privacy concerns?
  • Who can access your data?
  • YOU own your data!

www.dcsnetlink.com www.eauclairechamber.org

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G+ Plug-in

Manage multiple social media posts from

  • ne place.

?

www.dcsnetlink.com www.eauclairechamber.org

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How to Get G+ Help

  • support.google.com
  • googleappsupdates.blogspot.com
  • googleblog.blogspot.com

www.dcsnetlink.com www.eauclairechamber.org

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Summary

  • Social Media seeks to imitate real life
  • Let it!
  • G+ provides you with powerful analytics
  • Use these to your advantage!
  • Take advantage of the smorgasbord
  • Use G+ and all of the Google Apps to provide

your business with solutions and

  • pportunities.

www.dcsnetlink.com www.eauclairechamber.org

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The Social Media Smorgasbord

“Get Socially Connected” 2014 Volk Field “Growing Your Business Conference

Dane Deutsch | Tobiah Deutsc”h DCS Netlink | UW-Milwaukee

www.dcsnetlink.com www.eauclairechamber.org

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Thank you!

Questions?

www.dcsnetlink.com www.eauclairechamber.org