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The Social Media Smorgasbord Get Socially Connected 2014 Volk Field Growing Your Business Conference Dane Deutsch | Tobiah Deutsch DCS Netlink | UW-Milwaukee www.dcsnetlink.com www.eauclairechamber.org Who are we? Who are you?

  1. The Social Media Smorgasbord “Get Socially Connected” 2014 Volk Field “Growing Your Business Conference Dane Deutsch | Tobiah Deutsch DCS Netlink | UW-Milwaukee www.dcsnetlink.com www.eauclairechamber.org

  2. ● Who are we? ● Who are you? ● Public/Non-Profit? ● Private? ● Use of Social Media? ● Personal Vs. Business Conference Hastag = #vfproc2014 www.dcsnetlink.com www.eauclairechamber.org

  3. Technology… Where are we headed? ● Taking over traditional mediums ● Increased daily use ● The power to… ● Destroy ● Change ● Create www.dcsnetlink.com www.eauclairechamber.org

  4. Traditional Mediums www.dcsnetlink.com www.eauclairechamber.org

  5. Increased Daily Use www.dcsnetlink.com www.eauclairechamber.org

  6. Destroy, Change & Create www.dcsnetlink.com www.eauclairechamber.org

  7. So… Why Social Media? ● Creation of Relationships! ● The Neighborhood ● Access ● YOU! www.dcsnetlink.com www.eauclairechamber.org

  8. The Neighborhood ● This is nostalgic! ● Why? What was so good? ● You knew EVERYONE! ● Personal relationships create value www.dcsnetlink.com www.eauclairechamber.org

  9. Access ● Creating relationships allows access to who you are! ● Let others see, get to know, and understand YOU! ● You can’t be out creating relationships 24/7 www.dcsnetlink.com www.eauclairechamber.org

  10. You! ● Your CHARACTER dictates the business you run. ● Let your philosophy, ethics, and persona shine! ● Show who you are! www.dcsnetlink.com www.eauclairechamber.org

  11. Social Media: Which one do I use? Facebook Twitter LinkedIn Pinterest Google+ & Many, Many More! www.dcsnetlink.com www.eauclairechamber.org

  12. Enhanced Social Media Management - Hootsuite - SocialOomph - Tweepi - Spredfast - Tweetdeck

  13. Posts ● Sharing ● Commenting ● Google Juice www.dcsnetlink.com www.eauclairechamber.org

  14. The Smorgasbord. = It has a little bit of everything… www.dcsnetlink.com www.eauclairechamber.org

  15. ● General Social Media application ● Post ● Share ● Discuss ● And…More?! www.dcsnetlink.com www.eauclairechamber.org

  16. ● Incorporation of Google Suite of applications… ● Gmail ● Calendar ● Docs ● Gtalk/Gvoice ● Video/Hangouts ● YouTube ● And much more… www.dcsnetlink.com www.eauclairechamber.org

  17. Who’s Using G+? Shouldn’t we use the largest site to reach the largest audience? www.dcsnetlink.com www.eauclairechamber.org

  18. Personal Vs. Business Use ● What are we using this for? ● What’s the goal? Search Engine Optimization www.dcsnetlink.com www.eauclairechamber.org

  19. Google Juice! www.dcsnetlink.com www.eauclairechamber.org

  20. Elements of G+ ● Posts ● Hangouts ● Chat ● Circles ● Analytics ● Data Liberation ● G+ Plug-In www.dcsnetlink.com www.eauclairechamber.org

  21. Hangouts Real time F2F Interaction What could we use this for? ● Customer Service ● Q&As ● Demos ● Focus Groups ● Training ● Screen Shares Integrated with Gmail and search now! www.dcsnetlink.com www.eauclairechamber.org

  22. Chat ● Text OR Video ● No Desk Phones ● Desktop & Mobile Are the new phones! www.dcsnetlink.com www.eauclairechamber.org

  23. Circles ● Direct communication with a specific audience ● Market strategically! www.dcsnetlink.com www.eauclairechamber.org

  24. Analytics ● Hashtags = Searchability Conference Hastag = #vfproc2014 www.dcsnetlink.com www.eauclairechamber.org

  25. Analytics ● Ripples = Shares/Touches www.dcsnetlink.com www.eauclairechamber.org

  26. Analytics ● +1 button ● Add it to your website! ● G+ version of “likes” www.dcsnetlink.com www.eauclairechamber.org

  27. Data Liberation ● Privacy concerns? ● Who can access your data? ● YOU own your data! www.dcsnetlink.com www.eauclairechamber.org

  28. G+ Plug-in Manage multiple social media posts from one place. ? www.dcsnetlink.com www.eauclairechamber.org

  29. How to Get G+ Help ● support.google.com ● googleappsupdates.blogspot.com ● googleblog.blogspot.com www.dcsnetlink.com www.eauclairechamber.org

  30. Summary ● Social Media seeks to imitate real life ● Let it! ● G+ provides you with powerful analytics ● Use these to your advantage! ● Take advantage of the smorgasbord ● Use G+ and all of the Google Apps to provide your business with solutions and opportunities. www.dcsnetlink.com www.eauclairechamber.org

  31. The Social Media Smorgasbord “Get Socially Connected” 2014 Volk Field “Growing Your Business Conference Dane Deutsch | Tobiah Deutsc”h DCS Netlink | UW-Milwaukee www.dcsnetlink.com www.eauclairechamber.org

  32. Thank you! Questions? www.dcsnetlink.com www.eauclairechamber.org

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