The Samasource Freelance Agency A Low-Cost & Scalable Model to - - PowerPoint PPT Presentation
The Samasource Freelance Agency A Low-Cost & Scalable Model to Give Work in Complex Geographies Phillip Chikwiramakomo, Director, Samasource Digital Basics Melodie Kinet, Director Business Development & Impact Solutions
A Low-Cost & Scalable Model to Give Work in Complex Geographies
Phillip Chikwiramakomo, Director, Samasource Digital Basics Melodie Kinet, Director Business Development & Impact Solutions phillip@samasourcedigitalbasics.org mkinet@samasource.org
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San Francisco HQ Den Haag February 2017 Gulu, Uganda, 270 agents Nairobi, Kenya 1500 agents Bangalore,India 250 agents Samasource Centers Samasource Offices Kampala, Uganda 100 agents
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Equipping marginalized women and youth with the skills, confidence, and support they need to secure a living-wage job
Samasource Digital Basics
○ Access to global work
○ Relative higher wages ○ Flexible working conditions - combining studying and earning an income
○ Access to hardware ○ Connectivity ○ Lack of understanding of platforms and clients ○ Lack of software/applications to complete work
Online freelancing
The Co-shared working space and Agency The space Infrastructure + Training + Support The Agency Source work + Support completion of work + Quality Assurance
FREELANCING CURRICULUM
➢ Our curriculum is designed from the ground up to meet the unique needs of low-income students and rapidly upskill them to succeed as independent workers.
INTRO TO FREELANCING
Students learn how freelancing differs from conventional employment, and whether freelancing is a good fit for them
GETTING FREELANCE WORK
Students learn how to find freelance work (online and offline), assess job quality, avoid scams, and write winning proposals
PREPARING TO FREELANCE
Students select a freelance work category, and learn about online work platforms, personal branding, and creating a great online work profile
SUCCEEDING ON THE JOB
Students learn how to provide great customer service, manage a project timeline, and stay safe
CAREER PLANNING
Students learn how to use freelancing to advance towards their career goals
MANAGING LIFE AS A FREELANCER
Students learn how to optimize their weekly schedules, manage their taxes, and create freelance contracts 8
FREELANCING TYPES
An online freelancer is defined as any respondent that reported earning income for completing contract or project-based work over the internet within the past 12 months. Online Freelancers can be further segmented into the categories below. Of those that worked in online freelancing in any capacity, 95% would be categorized as independent contractors, using
INDEPENDENT CONTRACTORS MOONLIGHTERS
5% Moonlighters 95% Independent Contractors
TYPES OF ONLINE FREELANCERS
Conduct contract or project-based work online Traditionally employed full-time Might operate personal business Conduct contract or project-based work online Traditionally employed full-time Might operate personal business
DIVERSIFIED WORKERS
Conduct contract or project-based work online Traditionally employed full-time Might operate personal business
ONLINE FREELANCING ENGAGEMENT
38% OF ALL HISTORICAL GRADUATES ARE ENGAGED IN ONLINE FREELANCING
EMPLOYMENT OUTCOMES + EMPLOYMENT TYPE
40% TRADITIONAL EMPLOYMENT 36% ONLINE FREELANCE
*9 out of 50 respondents reported not earning an income for one of the following reasons: not being able to find work, attending a school or job training program, or going on maternity leave. 2% MICRO-BUSINESS + TRADITIONAL EMPLOYMENT 2% TRADITIONAL EMPLOYMENT + ONLINE FREELANCE 2% MICRO-BUSINESS
18% DO NOT EARN AN INCOME*
EARN AN INCOME
n=50
82% REPORTED EARNING AN INCOME.
EMPLOYMENT OUTCOMES + EMPLOYMENT TYPE 38% ARE ENGAGED IN ONLINE FREELANCING AFTER GRADUATING.
82% EARN AN INCOME 18% DO NOT EARN AN INCOME
SDB-OF EMPLOYMENT OUTCOMES EMPLOYMENT TYPE
ONLINE FREELANCE*
n=50
EARN AN INCOME
n=50 2% MICRO-BUSINESS + TRADITIONAL EMPLOYMENT 2% TRADITIONAL EMPLOYMENT + ONLINE FREELANCE 2% MICRO-BUSINESS
18% DO NOT EARN AN INCOME† 40% TRADITIONAL EMPLOYMENT 36% ONLINE FREELANCE
*The total amount of 38% includes a respondent who was traditionally employed but also worked in online freelance part-time. †Includes is the total count of respondents 9 out of 50 respondents reported not earning an income for one of the following reasons: not being able to find work, attending a school or job training program, or going on maternity leave.
AVERAGE MONTHLY INCOME Respondents working as online freelancers earned 1.5x more than those traditionally employed.
Online Freelance Traditional Employment Micro-business Owner
73% of respondents reported their earnings based on calculations and records, rather than a best guess. 79% of respondents reported their earnings based on calculations and records, rather than a best guess. 50% of respondents reported their earnings based on calculations and records, rather than a best guess.
= 19 = 22 = 2 $428 $286 $96
n=41; *Note: 2 out of the 41 individuals had multiple sources of income. The question was phrased as ‘select all that apply’. The totals of each of the employment types equals 43.
Approach going forward
Samasource Digital Basics is working on:
placement to be automated
and agencies to deliver our training and freelancing agencies
career discovery through machine learning
development
Approach going forward - Dadaab refugee camp
Council and International Trade Corporation
work
CURRICULUM and TRAINING-RELATED SERVICES
We work with other organizations to deploy our model to reach other vulnerable populations
➢ Our team of experts partners with other nonprofits or agencies to assess workforce baseline skill level, goals and cultural context ➢ Based on our assessments, we develop a customized curriculum tailored to local needs ➢ We assess community partners for training infrastructure, resources and long-term sustainability if required ➢ We review the local landscape for employer profiles and hiring practices and make recommendations for employment ➢ Post-training, we perform an assessment of the cohort against the initial baseline to determine work readiness ➢ We use our proprietary impact measurement methodology to monitor success obtaining work and resulting economic change
Baseline skills assessment Customize curriculum Training site assessments Local employer evaluation & recommendations Impact measurement Post-training work readiness assessment
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Training
➢ Our experienced trainers provide on-the-ground training to worker cohorts ➢ Training entails high-touch sessions for each module within the curriculum ➢ Empirical exercises and real-world work simulations are included in each training ➢ Training sessions are typically conducted initially with pilot cohort, followed by scaled-up training for larger cohorts ➢ We conduct “training of trainers” sessions for maximum outreach ➢ Foreign language translation of the curriculum is provided upon request
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CURRICULUM LICENSING
SAMASOURCE DIGITAL BASICS CURRICULUM
market-aligned vocational skills
environment
SAMASOURCE FREELANCING CURRICULUM ➢ Our curriculum is specifically tailored to address 3 primary contributors to unemployment: ○ Lack of in-demand skills ○ Lack an understanding of job-search process ○ Lack of connections to employers ➢ We use insights gained from Samasource’s years of training and employing marginalized people ➢ Within weeks, trainees learn basic digital as well as specialized occupational skills
create an online job profile
freelancer
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FREELANCE AGENCY SETUP
➢ The quickest and most flexible way to connect workers with employers is to set up an online freelance agency ➢ This option has the least overhead and lowest cost and overcomes geographical barriers ➢ We training partners in agency administration to standing up a fully-functional online agency complete with
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FREELANCING TRAINING FOR LOW-INCOME POPULATIONS IN NYC and SAN FRANCISCO, USA
1 FREELANCING TRAINING, GREECE
post-assessment of the training impact and pilot cohort’s work readiness.
3 4 DIGITAL SKILLS & FREELANCING TRAINING, SET UP FREELANCE AGENCY, DADAAB REFUGEE CAMP, KENYA
5 LEBANON REFUGEE PILOT WITH THE UN WORLD FOOD PROGRAMME
skills via Samasource simulation of actual project tasks
DIGITAL JOBS FOR REFUGEES AND JORDANIANS, JORDAN
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samasource.org facebook.com/Samasource @Samasource
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