The Role of Philanthropy in Public Policy Campaigns Ellen Buchman - - PowerPoint PPT Presentation
Presenting Sponsor The Role of Philanthropy in Public Policy Campaigns Ellen Buchman Bob Tracy Vice President Director of Government Relations The Opportunity Agenda & Public Policy Minnesota Council on Foundations www.unitedphil forum
www.unitedphilforum.org
Ellen Buchman Bob Tracy Vice President Director of Government Relations The Opportunity Agenda & Public Policy Minnesota Council on Foundations
Presenting Sponsor
Str trategic F Fram amework f for a a Cam Campaign
Campaigns must be rooted in core values and bring value to the
Campa paign d n defini nition: n:
An Initiative that uses coordinated strategies to achieve SMART goals for short-, medium-, and/or long-term outcomes.
Ellen Buchman, Vice President, The Opportunity Agenda ebuchman@opportunityagenda.org
SMART C Campa paign G n Goals
Ellen Buchman, Vice President, The Opportunity Agenda ebuchman@opportunityagenda.org
Specific Measurable Actionable Relevant Time- Bound
When n is a a c campa paign n a c campa paign? n?
Ana naly lytics t to c cons nside ider Is there a distinct value(s) (competitive advantage) added with this campaign? To whom? Does the campaign mobilize, benefit, and/or further unify stakeholders involved, and/or build public will toward the goals it is trying to achieve? Do stakeholders involved have the capacity and resources to deliver results? Is the campaign of such broad importance that to be disengaged would render less relevance?
Ellen Buchman, Vice President, The Opportunity Agenda ebuchman@opportunityagenda.org
Value Proposition ≠ Campaign ≠ Strategic Framework
Our Values JUSTICE Justice Reform 21st Century Policing Advancing Immigrant Rights INCLUSION & OPPORTUNITY Economic Security Education Equity Fighting Hate & Bias Equity and Access in Media & Tech DEMOCRACY Fair Courts Voting Rights Civic Engagement Fair & Accurate Census
Ellen Buchman, Vice President, The Opportunity Agenda ebuchman@opportunityagenda.org
March, 2018
The “Leadership” Commitment
Legislative Statement Annual Advocacy Agenda Leadership Initiative
Goals Principles Public Policy Statements & Positions
The Advocacy Toolkit Direct Engagement in Public Policy Policy Development Convening Networking Research and dissemination Evaluation Public Education Media Advocacy Leadership Development Resource Development Coalition building Grassroots Lobbying Lobbying
Levels of Commitment Advocate – Significant commitment. Policy development with lobbying.
1
Lead – Unique, significant and sustained commitment. Support – Purposeful commitment. Engage through coalitions. Educate and Promote – Limited commitment. Member and public ed. Monitor – Networking. Collecting and sharing information.
2 3 4 5
MCF Leadership Commitments
25% tax credit for contributions to permanent endowments held by community foundations.
Introduced the bill.
giving; increased awareness about the role of community foundations.
Minnesota Census Mobilization Partnership
Fully-inclusive, Honest and Accurate Count s
1 2 3
Advocacy Enumerate! Awareness Engagement Strategy
Promote civic engagement Create a permanent Census/ACS advocacy infrastructure
Capacity for All
March, 2018
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Presenting Sponsor