The Real Estate “Million Dollar Question”: Who Will Sell Next?
The Real Estate “Million Dollar Question”: Who Will Sell Next?
Marketing Without Data = Guessing Most agents develop business by cultivating a specific set of properties in a neighborhood or in a group (family & friends). By focusing their marketing efforts on ALL homeowners they build their brand awareness, reputation, and hopefully referrals – This is called “ Farming ”. What makes this method challenging? Sales statistics prove that only 1% to 2% of homes will sell in geographical areas -- each 12 month period. The math says: 500 homes in a farm x 1% sales rate = 5 sales per year; Or at a 2% sales rate = 10 sales per year. That means 490 out of 500 are not selling...
Is Data Usage New to Real Estate? No. Years ago, the only available DATA advantage was “turnover rate”. The best real estate coaches in the nation would coach their students to find areas of high turnover and suggest agents market into those areas... And for good reason. Those Real Estate Coaches still teach the use of turnover rate to their students all across the Nation. Why? Because these Coaches have proven that when homes sell in an area, it gets folks thinking that if they could get “X” or “Y” for their home... They would consider selling also. They coach their students to find areas of turnover rate that is 7% or higher, and market into those communities.
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Turnover Rates are good... “Life Events” are even better. Learn how“Life Events ” are better !
Your Contacts: Brian Fox Vice President, Business Development Phone: 714-580-8099 Email: brian@benutech.com Twitter: @_FoxBrian Corporate Customer Service : Phone: 866-887-0206
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