1 1/22/2020
THE PUBLIC HEALTH LAW CENTER 1/22/2020 2 1/22/2020 3 LEGAL - - PowerPoint PPT Presentation
THE PUBLIC HEALTH LAW CENTER 1/22/2020 2 1/22/2020 3 LEGAL - - PowerPoint PPT Presentation
F EDERAL T OBACCO 21 AND THE FDA F LAVOR G UIDANCE 1/22/2020 1 THE PUBLIC HEALTH LAW CENTER 1/22/2020 2 1/22/2020 3 LEGAL TECHNICAL ASSISTANCE Legal Research Policy Development, Implementation, Defense Publications Trainings Direct
THE PUBLIC HEALTH LAW CENTER
1/22/2020 2
1/22/2020 3
LEGAL TECHNICAL ASSISTANCE
1/22/2020 4
Legal Research Policy Development, Implementation, Defense Publications Trainings Direct Representation Lobby
RESOURCES
1/22/2020 5
AGENDA
1/22/2020 6
- Youth E-Cigarette Epidemic
- FDA Regulation of Tobacco
–Premarket Review –Regulation of Flavors
- Federal Tobacco 21
- Q&A
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 7
Gentzke et al., Vital Signs: Tobacco Product Use Among Middle and High School Students – United States, 2011-2018, 68 MORBIDITY AND MORTALITY WKLY REP 157 (2019)
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 8
Gentzke et al., Vital Signs: Tobacco Product Use Among Middle and High School Students – United States, 2011-2018, 68 MORBIDITY AND MORTALITY WKLY REP 157 (2019)
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 9
34.8% 31.2% 28.5% 5.8% 15.3% 7.6% 1.5% 27.5% 19.6%
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 10
28.5% 5.8%
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 11
5.8% 15.3% 7.6%
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 12
1.5% 27.5%
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 13
34.8% 31.2% 28.5% 5.8% 15.3% 7.6% 1.5% 27.5% 19.6%
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 14
$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions)
Market Total
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 15
$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions)
Market Total
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 16
$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions)
Market Total JUUL
$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions)
Market Total JUUL Reynolds/BAT Altria Imperial/Fontem/Lorillard Logic/JTI NJOY
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 17
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 18
1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)
Market Total JUUL Middle School Users High School Users
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 19
1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)
Market Total JUUL <18 Year-old Users
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 20
1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)
Market Total JUUL <18 Year-old Users 18-24 Year-old Users 25-44 Year-old Users 45-64 Year-old Users 65+ Year-Old Users
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 21
1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)
Market Total JUUL <18 Year-old Users 18-24 Year-old Users 25+
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 22
1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)
Market Total JUUL Youth and Young Adults 25+
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 23
- 50,000,000
100,000,000 150,000,000 200,000,000 250,000,000 Youth and Young Adults 25+
E-Cigarette Users and Non-Users by Age Group
Users Non-users
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 24
- 50,000,000
100,000,000 150,000,000 200,000,000 250,000,000 Youth and Young Adults 25+
E-Cigarette Users and Non-Users by Age Group
Users Non-users
7.3% 2.6%
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 25
1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)
Market Total JUUL Youth and Young Adults 25+
YOUTH E-CIGARETTE EPIDEMIC
1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)
Market Total JUUL Youth and Young Adults 25+ 25+ Linear (25+)
1/22/2020 26
YOUTH E-CIGARETTE EPIDEMIC
1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 $- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions) + Usage by Age Group (Population Estimates)
Market Total JUUL <25 25+ 25+ Linear (25+)
1/22/2020 27
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 28
$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions)
Market Total JUUL
Deeming rule takes effect (FDA begins regulating JUUL) Pax Labs introduces Juul into U.S. Markets FDA announces new regulatory plan for tobacco products and delays premarket review deadlines JUUL vows to stop using models on social media FDA raids JUUL’s HQ Altria buys a 35% stake in JUUL Juul discontinues some flavors in convenience stores FDA requests marketing documents from JUUL FDA sends Juul a warning letter for unauthorized MRTP Claims First lung injuries reported
AGENDA
1/22/2020 29
- Youth E-Cigarette Epidemic
- FDA Regulation of Tobacco
–Premarket Review –Regulation of Flavors
- Federal Tobacco 21
- Q&A
1/22/2020 30
FDA Regulation Enforcement Date Minimum sales age of 18 (age verification under 27) August 8, 2016 Prohibition on vending machines in facilities where youth may enter August 8, 2016 Prohibition on free samples August 8, 2016 Manufacturer registration and submission of product lists October 30, 2017 Submission of ingredient lists May 8, 2018 Warning labels required on packages and advertisements August 10, 2018
FDA REGULATION
1/22/2020 31
- No “new tobacco product” can be sold without marketing authorization
from the FDA. – “new tobacco product” first sold after 2/15/07 – “grandfathered product” available for sale on 2/15/07
- All currently marketed e-cigarettes are “new tobacco products.” (not
sold on 2/15/07)
- All e-cigarettes require marketing authorization from the FDA in order
to be sold.
FDA REGULATION
1/22/2020 32
- In 2009, FDA was given authority to regulate cigarettes, smokeless
tobacco, RYO & cigarette tobacco.
- For all other tobacco products, FDA must “deem” them (with a
rulemaking).
- The FDA cannot accept marketing applications for e-cigarettes until
they have been deemed.
FDA REGULATION
1/22/2020 33
- Once the FDA has regulatory authority, all e-cigarettes require
affirmative marketing authorization from the FDA before they can be sold.
- The FDA cannot accept marketing applications for e-cigarettes until
they have regulatory authority.
FDA REGULATION
1/22/2020 34
Marketing with affirmative order
FDA REGULATION
1/22/2020 35
Continued marketing without application
2016 Final Deeming Rule (Deadlines for E-cigarettes)
8/8/2018 8/8/2022 8/8/2019 Continued marketing with application
Today
8/8/2016
FDA REGULATION
1/22/2020 36
Marketing with affirmative order
FDA REGULATION
1/22/2020 37
Continued marketing without application
2016 Final Deeming Rule (Deadlines for E-cigarettes) 2017 Regulatory Plan (Deadlines for E-cigarettes)
8/8/2022 8/8/2018 8/8/2018 8/8/2022 8/8/2019 8/8/2019 Continued marketing with application
Today
8/8/2016 8/8/2016
FDA REGULATION
1/22/2020 38
Marketing with affirmative order
FDA REGULATION
1/22/2020 39
Continued marketing without application
2016 Final Deeming Rule (Deadlines for E-cigarettes) 2017 Regulatory Plan (Deadlines for E-cigarettes) 2019 Judicial Order from AAP v. FDA (Deadlines for E-cigarettes)
8/8/2022 8/8/2018 8/8/2018 8/8/2022 5/12/2021 8/8/2016 5/12/2020 8/8/2022 8/8/2019 8/8/2019 Continued marketing with application
Today
8/8/2016 8/8/2016
AGENDA
1/22/2020 40
- Youth E-Cigarette Epidemic
- FDA Regulation of Tobacco
–Premarket Review –Regulation of Flavors
- Federal Tobacco 21
- Q&A
- Draft Guidance – 3/8/19
- Comment Period Ends – 4/30/19
- White House Announcement – 9/11/19
- Final Guidance to OMB – 10/25/19
- Final Guidance Clears OMB – 11/4/19
- White House Meeting – 11/22/19
- Final Guidance Published – 1/7/20
FDA REGULATION
1/22/2020 41
FDA REGULATION
1/22/2020 42
Tobacco, Mint & Menthol
- Fewer Restrictions
Other Flavors
- More Restrictions
FDA REGULATION
1/22/2020 43
Tobacco, Mint & Menthol
- Allowed to remain on
the market Other Flavors
- Removed from the
market (temporarily) Cartridge-based E-Cigarettes
FDA REGULATION
1/22/2020 44
Tobacco, Mint & Menthol
- Allowed to remain on
the market Other Flavors
- Removed from the
market (temporarily) Cartridge-based E-Cigarettes
FDA REGULATION
1/22/2020 45
0% 10% 20% 30% 40% 50% 60% 70% 80% 2016 2017 2018 2019
High School E-Cigarette Flavor Preference
Fruit Menthol or Mint Candy Alcoholic drink Chocolate Clove/spice Other flavor
Cullen et al., E-Cigarette Use Among Youth in the United States, 2019, 322 JAMA 2095 (2019)
FDA REGULATION
1/22/2020 46
0% 10% 20% 30% 40% 50% 60% 70% 80% 2016 2017 2018 2019
High School E-Cigarette Flavor Preference (NYTS)
Fruit Menthol or Mint Candy Alcoholic drink Chocolate Clove/spice Other flavor 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 8th Grade 10th Grade 12th Grade
Flavor Used Most Often by Grade Level (MTF)
Mint Menthol Cucumber Fruit Mango Other
Cullen et al., E-Cigarette Use Among Youth in the United States, 2019, 322 JAMA 2095 (2019) Leventhal et al., Flavors of E-Cigarettes Used by Youths in the United States, 2019, 322 JAMA 2132 (2019)
$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions)
Market Total JUUL
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 47
Retail & Juul’s Website
Classic Tobacco Mint Menthol Virginia Tobacco Crème Cucumber Fruit Mango
$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions)
Market Total JUUL
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 48
Retail & Juul’s Website
Classic Tobacco Mint Menthol Virginia Tobacco
Juul’s Website Only
Crème Cucumber Fruit Mango
$- $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 $350.00 $400.00 $450.00 N
- v
- 1
3 J a n
- 1
4 M a r
- 1
4 M a y
- 1
4 J u l
- 1
4 S e p
- 1
4 N
- v
- 1
4 J a n
- 1
5 M a r
- 1
5 M a y
- 1
5 J u l
- 1
5 S e p
- 1
5 N
- v
- 1
5 J a n
- 1
6 M a r
- 1
6 M a y
- 1
6 J u l
- 1
6 S e p
- 1
6 N
- v
- 1
6 J a n
- 1
7 M a r
- 1
7 M a y
- 1
7 J u l
- 1
7 S e p
- 1
7 N
- v
- 1
7 J a n
- 1
8 M a r
- 1
8 M a y
- 1
8 J u l
- 1
8 S e p
- 1
8 N
- v
- 1
8 J a n
- 1
9 M a r
- 1
9 M a y
- 1
9 J u l
- 1
9 S e p
- 1
9
Monthly E-Cigarette Sales (in Millions)
Market Total JUUL
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 49
Retail & Juul’s Website
Classic Tobacco Mint Menthol Virginia Tobacco
Juul’s Website Only
Crème Cucumber Fruit Mango
NYTS & MTF
FDA REGULATION
1/22/2020 50
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 8th Grade 10th Grade 12th Grade
Flavor Most Often Used (Youths Using Juul <20 Days)
Classic Tobacco Mint Menthol Virginia Tobacco Crème Cucumber Fruit Mango Other 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 8th Grade 10th Grade 12th Grade
Flavor Most Often Used (Youths Using Juul ≥20 Days)
Classic Tobacco Mint Menthol Virginia Tobacco Crème Cucumber Fruit Mango Other
Leventhal et al., Flavors of E-Cigarettes Used by Youths in the United States, 2019, 322 JAMA 2132 (2019)
FDA REGULATION
1/22/2020 51
0% 10% 20% 30% 40% 50% 60% 70% 8th Grade 10th Grade 12th Grade
Flavors Most Often Used (Youths Using Juul <20 Days)
Classic Tobacco, Mint, Menthol & Virginia Tobacco Crème, Cucumber, Fruit, Mango 0% 10% 20% 30% 40% 50% 60% 70% 8th Grade 10th Grade 12th Grade
Flavors Most Often Used (Youths Using Juul ≥20 Days)
Classic Tobacco, Mint, Menthol & Virginia Tobacco Crème, Cucumber, Fruit, Mango
Leventhal et al., Flavors of E-Cigarettes Used by Youths in the United States, 2019, 322 JAMA 2132 (2019)
FDA REGULATION
1/22/2020 52 The picture can't be displayed. The picture can't be displayed.
FDA REGULATION
1/22/2020 53 The picture can't be displayed. The picture can't be displayed.
FRESH MENTHOL
FDA REGULATION
1/22/2020 54
FDA REGULATION
1/22/2020 55
Tobacco, Mint & Menthol
- Allowed to remain on
the market Other Flavors
- Removed from the
market (temporarily) Cartridge-based E-Cigarettes
FDA REGULATION
1/22/2020 56
- ENDS – “deliver aerosolized e-liquid when
inhaled”
FDA REGULATION
1/22/2020 57
- ENDS – “deliver aerosolized e-liquid when
inhaled”
- Cartridge-based ENDS – “type of ENDS”
“involves a cartridge or pod that holds liquid that is to be aerosolized”
FDA REGULATION
1/22/2020 58
- ENDS – “deliver aerosolized e-liquid when
inhaled”
- Cartridge-based ENDS – “type of ENDS”
“involves a cartridge or pod that holds liquid that is to be aerosolized”
- Cartridge or pod – “designed to fit within or
- perate as part of an ENDS”
FDA REGULATION
1/22/2020 59
- Exempt from Final Guidance:
– Tank/Mod systems
FDA REGULATION
1/22/2020 60
- Exempt from Final Guidance:
– Tank/Mod systems – Disposables
FDA REGULATION
1/22/2020 61
FDA REGULATION
1/22/2020 62
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
0% 5% 10% 15% 20% 25% 30% 35% 40% Any Tobacco Prdouct Cigarettes Cigars E-cigarettes
High School Tobacco Product Usage Rates (NYTS 1999, 2000, 2002, 2004, 2006, 2009, 2011-2019)
YOUTH E-CIGARETTE EPIDEMIC
1/22/2020 63
5.8% 15.3% 7.6%
FDA REGULATION
1/22/2020 64
Flavored (other than Tobacco and Menthol) Cartridge-based E-Cigarettes
8/8/2016 5/12/2021 5/12/2020 8/8/2022 Marketing with affirmative order Continued marketing without application Continued marketing with application
Today
8/8/2016 8/8/2022
All Other E-Cigarettes, Cigars, Waterpipe Tobacco & Pipe Tobacco
2/6/2020
AGENDA
1/22/2020 65
- Youth E-Cigarette Epidemic
- FDA Regulation of Tobacco
–Premarket Review –Regulation of Flavors
- Federal Tobacco 21
- Q&A
1/22/2020 66
- 12/20/19 – Bill Signed/Law Effective
- 6/17/20 – Final Rule Due
- 9/15/20 – Latest Possible Effective
Date
FEDERAL T21
1/22/2020 67
- 12/20/19 – Bill Signed/Law Effective
- 6/17/20 – Final Rule Due
- 9/15/20 – Latest Possible
Effective Date
FEDERAL T21
FEDERAL T21
1/22/2020 68
FEDERAL T21
1/22/2020 69
Scenario: Retailer sells tobacco product to a 22-year-
- ld
Outcome: . . . . Federal Law = Not Violated State Law = Not Violated
Background: Federal MLSA = 21, State MLSA = 18
Scenario: Retailer sells tobacco product to a 17-year-
- ld
Outcome: . . . . Federal Law = Violated State Law = Violated
FEDERAL T21
1/22/2020 70
Scenario: Retailer sells tobacco product to a 20-year-
- ld
: . . . .
Background: Federal MLSA = 21, State MLSA = 18
FEDERAL T21
1/22/2020 71
Scenario: Retailer sells tobacco product to a 20-year-
- ld
Outcome: . . . .
Background: Federal MLSA = 21, State MLSA = 18
Federal Law = Violated State Law = Not Violated
FEDERAL T21
1/22/2020 72
Scenario: Retailer sells tobacco product to a 20-year-
- ld
Outcome: . . . .
Background: Federal MLSA = 21, State MLSA = 18
Federal Law = Violated State Law = Not Violated
Background: Federal MLSA = 21, State MLSA = 21 with military exemption
Scenario: Retailer sells tobacco product to a 20-year-
- ld with military ID
Outcome: . . . . Federal Law = Violated State Law = Not Violated
1/22/2020 73
- Governments can
raise the MLSA to 21
- Easier for those trying
to comply
- Easier for those trying
to enforce
- No need to wait
FEDERAL T21
- State preemption of T21 local
- rdinances
– Careful evaluation – May open conversation to eliminating preemption
- Tribal Communities
1/22/2020 74
FEDERAL T21
Photo credit: Canli Coalition, exhibit for CDC
1/22/2020 75
FEDERAL T21
- Penalties
– Same as before – Change in age for decoy buyer
- FDA’s current fee schedule
available on website
1/22/2020 76
FEDERAL T21
1/22/2020 77
FEDERAL T21
https://www.fda.gov/tobacco-products/compliance- enforcement-training/report-potential-tobacco- product-violation
AGENDA
1/22/2020 78
- Youth E-Cigarette Epidemic
- FDA Regulation of Tobacco
–Premarket Review –Regulation of Flavors
- Federal Tobacco 21
- Q&A
CONTACT US
1/22/2020 79