The product you want to sell does not count. The solution is always the same: to abuse women's bodies .
Stereotyped and sexist representations. Woman is represented in a subordinate manner and therefore in a lower position
I would like my husband… beating me stronger Taken from…Pubblicità progresso
"We want to denounce the use of an image detrimental to the dignity of women. It's an image unpleasant. Once again women bodies are used as a subliminal key for commercial purposes“ The women of the City Council of Pesaro “Art & Chocolate - The tour of chocolatiers” Pesaro, Piazza del Popolo
Sexist language = violent language
In the advertisement you can read: “trust me… I’ll give it for free to you In the poster you can read: This is a sexist language… this is a language of violence
Install me at no cost (double sense with: ride piggyback on me at no cost) hey… we're talking about photovoltaics
The woman protagonist of this message is clearly drawn as a sex object, happily submissive and satisfied
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Woman is often represented as an object of which to do whatever you want
Advertising campaign about furniture and supplies made by a famous Dutch fashion house
Advertising campaign made by Dolce and Gabbana Advertising indicted by the women's movements for "inciting violence"
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