gareth dunlop THE gareth@fathom.pro @dunlop71 MAGIC OF UX exposing bias through the medium of card magic
“ when a magician lets you notice something on your own ” his lie becomes impenetrable
WHAT DOES IT FEEL LIKE TO BE WRONG?
Availability heuristic (n) / ə ve ɪ l ə ˈ b ɪ l ɪ ti ˌ hj ʊ ( ə ) ˈ r ɪ st ɪ k/ A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a speci fj c topic, concept, method or decision.
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“Hopefully most of our users don’t think about or notice us. They just use the service and get on with their lives.”
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Bandwagon e fg ect (n) / ˈ bandwa ɡ ə n ɪˈ f ɛ kt/ A psychological phenomenon in which people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override.
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Hindsight bias (n) / ˈ h ʌɪ n(d)s ʌɪ t ˈ b ʌɪ ə s/ Ti e inclination, a fu er an event has occurred, to see the event as having been predictable, despite there having been little or no objective basis for predicting it. Also known as the knew-it-all-along e fg ect or creeping determinism.
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source www.mastermindsolutions.ca
Ti e cocktail party e fg ect (n) / ðə , ð ɪ , ð i ː ˈ k ɒ kte ɪ l ˈ p ɑː ti ɪˈ f ɛ kt/ Ti e phenomenon of the brain's ability to focus its attention (an e fg ect of selective attention in the brain) on a particular stimulus while fj ltering out a range of other stimuli, as when a partygoer can focus on a single conversation in a noisy room.
Con fj rmation bias (n) /k ɒ nf ə ˈ me ɪʃ ( ə )n ˈ b ʌɪ ə s/ Ti e tendency to search for, interpret, favour, and recall information in a way that con fj rms one's preexisting beliefs or hypotheses.
“ if nothing else works, a total pig-headed unwillingness to look facts in the face ” will see us through
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Recency bias (n) /ri ː s( ə )nsi ˈ b ʌɪ ə s/ Ti e tendency to weigh the latest information more heavily than older data. Investors o fu en think the market will always look the way it does today and can make unwise decisions.
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Narrative bias (n) / ˈ nar ə t ɪ v ˈ b ʌɪ ə s/ Is the tendency to make sense of the world through stories. To process the great amount of information coming our way, our brain creates a narrative to link the di fg erent inputs together.
AVAILABILITY BANDWAGON HINDSIGHT CONFIRMATION RECENCY NARRATIVE bias bias bias bias bias bias so so so so so so WE VIEW WE LISTEN PAST EVENTS HUMANS USERS ARE BETTER TO NEW SHINY YOUR WORLD AS MORE UNDERSTAND INTERESTED IN THINGS THINGS CAN IS NOT YOUR PREDICTABLE THE WORLD WHAT OTHERS WHICH BE EVIL USERS WORLD THAN THEY THROUGH DO CONFIRM OUR ACTUALLY STORIES VIEWS WERE therefore therefore therefore therefore therefore therefore GET OUT OF LET USERS TEST TEST TEST BOW DOWN FOLLOW TELL BRILLIANT THE BUILDING KNOW WHERE TEST TEST TEST TO INSIGHT PRINCIPLES STORIES! MOST PEOPLE NOT TRENDS GET VALUE
“ it ain’t what you don’t know that gets you into t9ouble it’s what you know for sure ” that just ain’t so
gareth dunlop gareth@fathom.pro @dunlop71
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