THE Theres going to be a fundamental change in the WORLD OF - - PDF document

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THE WORLD OF CHANGE

“My ancestors were printers in Amsterdam from 1510 or so until 1750, and

during that entire time they didn’t have to learn anything new.”

Peter Drucker, Business 2.0 (08.22.00)

“Either we modernize or we will be modernized by the unremitting force of the markets.” —Gerhard Schroeder

“There’s going to be a fundamental change in the global economy unlike anything we have had since

the cavemen began bartering.”

Arnold Baker, Chief Economist, Sandia National Laboratories

“We are at a pivotal point in

• history. … We are at one of a

half dozen turning points that have fundamentally changed the way societies are organized for governance.” —Philip Bobbitt, The Shield

• f Achilles: War, Peace, and the Course of History

“The corporation as we know it, which is now 120 years old, is

not likely to survive the next 25 years. Legally and

financially, yes, but not structurally and economically.”

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“There will be more

confusion in the

business world in the next decade than in any decade in

• history. And the current pace of

change will only accelerate.”

Steve Case

“I f you d on ’t li ke ch a n ge, you ’r e goi n g to li ke i r r eleva n ce even less.” —General Eric Shinseki, Chief of

Staff, U. S. Army

“Doctors are faced with the very real threat of irrelevance in ten

• years. You’ll go to a lab, have a

blood sample drawn, and a readout

• f your genetic deficiencies will be

produced—along with ‘Doctor’s Orders’ for appropriate treatment;

• nly there won’t be any doctor.”

—Leading Pediatric Cardiologist (11.2002)

“Uncertainty is the only thing to be sure of.” —Anthony Muh,

head of investment in Asia, Citigroup Asset management (FT/03.27.2003)

Uncertainty: We don’t know

when things will get back to normal.

Ambiguity: We no longer

know what “normal” means.

“Wealth in this new regime flows directly from innovation, not

• ptimization. That is, wealth is not

gained by perfecting the known, but by imperfectly seizing the unknown.”

Kevin Kelly, New Rules for the New Economy

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“The future has already happened. It’s

just not evenly distributed.”

Adrian Slywotzky

THE NEW WORLD OF WORK

2010 “Demographics”:

By 2010, full-time workers will be in the minority

Source: MIT study (28August2000)

Joe J. Jon es

1987 – 2018 HE WOULD’ve DONE SOME REALLY COOL STUFF BUT … HI S SCHOOL WOULDN’T LET HI M!

“If there is nothing very special about your work, no matter how

hard you apply yourself, you won’t get noticed, and that increasingly means you won’t get paid much either.”

Michael Goldhaber, Wired

“The fundamental unit of the new economy is not the corporation, but the individual. Tasks aren’t assigned and controlled through a stable chain of command but are carried out autonomously by independent contractors—e-lancers—who join together in fluid and temporary networks to sell goods and services. When the job is done, the network dissolves and its members become independent again, circulating through the economy, seeking the next assignment.”

Thomas Malone and Robert Laubacher

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“We own all the intellectual property, we farm out all the direct labor.”

Jim McDonnell, VP, IBM

“We have to move up the value chain and focus increased efforts

• n becoming a knowledge-based,

entrepreneurial economy if we are to prosper in the medium to long term.” —Tony Dromgoole, Chief Executive, Irish

Management Institute

“Every project we take

• n starts with a question:

How can we do what’s never been done before?”

Stuart Hornery, CEO, Lend Lease

“The time seems appropriate to rethink the notions of self and identity in this rapidly changing age …”

Tara Lemmey, Project LENS, past president Electronic Frontier Foundation

Sir Richard’s Rules:

Follow your passions. Keep it simple. Get the best people to help you. Re-create yourself. Play.

Source: Fortune/10.03

“We have entered an era in which work has become a personal

• choice. Rather than drawing one’s

identity from the job, a job is now

more and more perceived as an extension and a fulfillment of individual potential, and therein lies its main value.”

Mihaly Csikszentmihalyi & Barbara Schneider, Becoming Adult

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5 “The average knowledge worker will outlive the average employing

• rganization. This is the first time

in history that’s happened. … So the center of gravity of higher education is shifting from the education of the young to the continuing education of adults.”

Peter Drucker, Business 2.0 (08.22.00)

“Knowledge becomes obsolete incredibly fast. The

continuing professional education of adults is the

• No. 1 industry in the next 30

years … mostly on line.”

Peter Drucker, Business 2.0 (22August2000)

REQUISITE ATTITUDE 2013: “You must realize that

how you invest your human capital matters as much as how you invest your financial capital. Its rate of return determines your future options. Take a job for

what it teaches you, not for what it pays. Instead of a potential employer asking, ‘Where do you see yourself in 5 years?’ you’ll ask, ‘If I invest my mental assets with you for 5 years, how much will they appreciate? How much will my portfolio of career options grow?’ ”

Stan Davis & Christopher Meyer, futureWEALTH

Brand You, Big Time!

I AM AN ARMY OF ONE

“Floa t li ke a bu tter fly. Sti n g li ke a bee.” —Ali

“You a r e th e stor yteller of you r

• wn li fe, a n d you

ca n cr ea te you r own legen d or n ot.”

Isabel Allende

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“To Be somebody or to

Do something”

BOYD: The Fighter Pilot Who Changed the Art of War (Robert Coram)

Message: Distinct …

• r

Extinct

“Firms will not ‘manage the careers’ of their employees. They will provide opportunities to enable the employee to develop identity and adaptability and thus be in charge of his or her

• wn career.”

Tim Hall et al., “The New Protean Career Contract”

“When was the last time you asked,

‘What do I want to be?’ ”

Sara Ann Friedman, Work Matters

I f you a r e n ot pr epa r ed to be fi r ed over you r beli efs … you a r e wor ki n g on th e wr on g pr oject .- TP

“Never bi te off less tha n you ca n chew” —Freddy Adu,

teenage soccer phenom (from Audi’s “Never Follow” Website)

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“Passionate amateurs, empowered by technology and linked to one another, are reshaping business, politics, science and culture.” —Charles Leadbeater/Fast

Company/10.2004

Why Don’t Most Biz Mgrs. Think This Way?

“Coaching is

winning players

• ver.” *

Phil Jackson

*Not: “planning,” “implementing,” “clear communication,” “getting the org chart right.”

James Coleman, 1974: “Develop

in youth the capabilities for engaging in intense concentrated involvement in an activity.”

Source: Mihaly Csikszentmihalyi & Barbara Schneider, Becoming Adult

Richard Paul, Director, Center for Critical Thinking: “We need to shift the focus of learning from simply teaching students to have the ‘right answer,’ to teaching

them the process by which

educated people pursue right answers.”

Frank Smith, Insult to Intelligence

“Each of us has a design problem to solve: to create

from the raw material around us the curriculum for a good life. It isn’t easy, and it isn’t the same for any two people.”

John Taylor Gatto, A Different Kind of Teacher

“The Web enables total

• transparency. People with

access to relevant information are beginning to challenge any type of

• authority. The stupid, loyal and

humble customer, employee, patient student or citizen is dead.”

Kjell Nordström and Jonas Ridderstråle, Funky Business

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“Parents, doctors, stockbrokers, even military leaders are starting to lose the authority they once had. There are all these roles premised on access to privileged information. …

What we are witnessing is a collapse of that advantage, prestige and authority.”

Michael Lewis, next

Sarah: “ D a d d y,

wh a t d o you d o?”

Daddy: “I ’m a ‘cost

cen ter .’ ”

“support function” / “cost center” / “bureaucratic drag”

• r …

Are you “Rock Stars of the Age of Talent”

“Most s people have no idea how to add value to a market in the metaphysical

• world. But that is what the market

will cry out for in the future. There is no lack of ‘physical’ products to choose between.”

Jesper Kunde, Unique now ... or never [on the excellence of Nokia, Nike, Lego, Virgin et al.]

Message: Eat Or

Be Eaten.

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9 Keep In Mind: Cu stom er

Sa ti sfa cti on

ver su s Cu stom er

Su ccess

KEY WORDS: Partners with our Customers in creating Memorable, Value-added Solutions/ Successes/ Experiences. WHICH REQUIRES: Total Enterprise Responsiveness … beyond functional walls.

“Lexus sells its cars as containers for our sound systems. It’s marvelous.”—Sidney Harman/

Harman International

“When I was growing up, my parents used to say to me: ‘Finish your dinner—people in China are starving.’ I, by contrast, find myself wanting to say to my daughters: ‘Fi n i sh you r h om ewor k—people i n Ch i n a a n d I n d i a a r e sta r vi n g for you r job.’ ” —Thomas Friedman/06.24.2004

“Don’t just express yourself. Invent yourself. And don’t restrict yourself to off-the-shelf models.”—Henry Louis Gates, Jr.,

commencement address, Hamilton College

“Th e A stu d en ts wor k for th e B stu d en ts. Th e C stu d en ts r u n th e bu si n ess. Th e D stu d en ts d ed i ca te th e bu i ld i n gs.” —Assertion to Kinko’s founder

Paul Orfalea from his Mom (Fortune/05.13.02)

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10 “At the ultimate stage, competition among nations will be competition among educational systems, for the most productive and richest countries will be those with the best education and training.”

Richard Rosecrance, The Rise of the Virtual State

TALENT POOL TO DIE FOR. Youthful. Insanely energetic. Value creativity. Risk taking is routine. Failing is normal … if you’re stretching. Want to “make their bones” in “the revolution.”Love the new

• technologies. Well rewarded. Don’t plan to

be around 10 years from now.

“I never, ever thought of myself as a businessman. I was

interested in creating things I would be proud of.” —Richard Branson

“Top performing companies are two to four times more likely than the rest to pay what it

takes to prevent losing

top performers.”

Ed Michaels, War for Talent (05.17.00)

Message: Some people are

better than other

• people. Some people

are a helluva lot better than other people.

“You do not merely want to be the best of the best. You

want to be considered the only ones who do what you do.”

Jerry Garcia

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The One-page Proposal: How to Get Your Business Pitch onto One Persuasive Page —Patrick Riley (“Why not one and a

half? Why not two? Sorry, it’s one or nothing. Once the proposal extends past the first page, the battle is lost.”)

“Your ‘signature’ is not ‘I work for X Co.’ It’s, ‘’I accomplished [INCREDIBLY COOL PROJECT] while I was associated with X Co.”*

*Terms: Signature. Portfolio. Projects. Braggables.

“I don’t think there’s anything worse than being

• rdinary.”

American Beauty

“When land was the scarce resource, nations battled

• ver it. The same is

happening now for talented people.”

Stan Davis & Christopher Meyer, futureWEALTH

“AS LEADERS, WOMEN RULE: New Studies find that female managers

• utshine their male

counterparts in almost every measure”

Title, Special Report, Business Week, 11.20.00

Message: (1) An unparalleled time for imagination and bold

• action. (2) A time of unprecedented
• pportunities. (3) A time
• f unprecedented risk.

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12 First Steps

Make a list of the traits you really want to unearth. Promote for TDS/Talent

Development Skills. Work up an EVP. “A winning attitude takes a lot of hard, honest work. It begins with an

assumption that we do have a choice, we can make a difference among

• thers and within
• urselves.”—James Cramer, The Greenway

Group & former CEO of the AIA

Personal “Brand Equity” Evaluation

– I am known for [2 to 3 things]; next year at this time I’ll also be known for [1 more thing]. – My current Project is challenging me … – New things I’ve learned in the last 90 days include … – My public “recognition program” consists of … – Additions to my Rolodex in the last 90 days include …

–My resume is discernibly different from last year’s at this time …

“WHO ARE YOU?” “WHAT’S THE DREAM?”

“EXACTLY HOW ARE YOU DRAMATICALLY DIFFERENT?”

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13 Message: ALL

‘BUSINESS MODELS’ ARE IN FACT … BRAND STATEMENTS!

“EXACTLY HOW DO YOU PASSIONATELY CONVEY THAT DRAMATIC DIFFERENCE TO THE CLIENT ?”

“WHY DOES IT MATTER TO THE CLIENT?”

“WHAT’S YOUR STORY?”

“Early in my career in the law I learned that … he who has

the best story wins.”

JQ Adams/A Hopkins to T Joadson/M Freeman

“Let’s m a ke a

d en t i n th e u n i ver se.”

Steve Jobs

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H a ve you ch a n ged ci vi li za ti on tod a y?

Source: HP banner ad

Tha n k You

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