The North Asia CAPE presentation to VUW 2 July 2018 Overview CAPE - - PowerPoint PPT Presentation

The North Asia CAPE

presentation to VUW 2 July 2018

CAPE | North Asia

Overview

• 1. Purpose and objectives; impact and outcomes
• 2. Business – gap analysis and response
• 3. Language and culture pathways (schools)
• 4. Building capability – students and graduates
• 5. Communications

CAPE | North Asia

Purpose and objectives

‘Purpose

• Contribute to the development of Asia Pacific knowledge and language skills in New

Zealand;

• Enhance economic, trade, political and cultural relationships within the region;
• Excel nationally and internationally in their area of expertise, ensuring broad

dissemination of knowledge and skills through collaborative processes; and

• Help New Zealand be better prepared to “do business” and engage with the Asia

Pacific region.

‘Objectives

• To prepare New Zealanders to engage more competently with and do business with

the countries of North Asia

• To support and deepen New Zealanders’ knowledge and understanding of North Asia
• To build New Zealanders’ language competence and cultural skills’

CAPE | North Asia

Impact and outcomes

• New Zealand companies and citizens are better prepared to do business

with and engage with North Asia

• More New Zealanders have appropriate Asian language and cultural

skills

• They can use their knowledge to enhance and leverage their

relationships with China, Japan, and Korea

• New Zealanders understand that cultural competence and the study of

North Asian languages lead to business success

• New Zealand builds stronger, more sustainable, respectful relationships

with the countries of North Asia

CAPE | North Asia

Challenging metrics

• Performance metrics framework common to all CAPEs
• Some metrics are CAPE-specific
• Here’s a look at the pointy end of the North Asia CAPE performance

measures

Impact Outcome area Measure Increased number of formal and informal relationships between New Zealand and the Asia-Pacific region Economic Narrative; case studies; data collection to enable year-on-year comparison of number of formal and informal relationships with North Asia. Enhanced relationships between New Zealand and the Asia-Pacific region Economic and Commercial Number, scope, and impact of CAPE-brokered arrangements or collaborative agreements. Business and trading success in the region, including but not limited to;

• Establishment of new trading partners;
• Increased business activity; and
• Increased revenue from import and

export Economic and Commercial Annual survey of business participants in NA CAPE programmes to assess extent to which their business activities in the region have increased as a result of their participation in CAPE programmes (tracking $$ value, number of new supplier arrangements, number

• f business deals, number of purchase orders, etc – noting that

these data are commercially sensitive and consequently hard to

• btain). We will seek commercial data on a ‘best endeavours’ basis,

but will provide case studies of successful engagements as indications of commercial benefits.

NEEDS OF BUSINESSES INTERNATIONALISING IN NORTH ASIA

Final Report 21 November 2017

CAPE | North Asia

Business needs

• Unmet needs
• SMEs focus
• Regions, not main centres
• Overlooked industries (e.g. export education - schools as clients)
• Tailor offerings to business needs – short, modular, practical,

responsive, credible

• Leverage university expertise and research
• Use business leaders to deliver

CAPE | North Asia

Business offerings

• Modular short courses for businesses seeking to enter CJK markets
• E-commerce in China
• Export study tours
• Business internships
• Business culture training
• Inter-cultural communication

CAPE | North Asia

Key partners for business

• Export New Zealand and regional network
• Pacific Business Trust
• NZTE
• Education NZ
• NZCCC
• Asia NZ Foundation
• Chambers of commerce and EDAs
• CJK business councils
• NZCTA, NZ China Council
• JETRO, KOTRA, TECO
• Waikato, Victoria, Otago Universities

Language pathways

Language and culture pathways (schools)

• Schools engagement programme (delivered by University of

Waikato)

• Support of CJK languages in schools, post-ALLiS (delivered by ILEP)
• Support of Korean language in schools (with Korean Education

Centre)

• School-to-school partnerships into China (delivered by Waikato)
• Mandarin Teacher Assistants pilot
• Language students leadership conference
• Language and culture knowledge-sharing (delivered by Otago)

CAPE | North Asia

Building capability – students & graduates

• Internships to Taiwan (delivered

with TECO)

• Internships to CJK
• Young Entrepreneurs to China

(delivered with ANZF)

• Business translation internships

for gaming companies (UoA)

• Study tours to CJK for university-

level language students

CAPE | North Asia

How to get involved

• Projects that will help us achieve specific impacts and outcomes
• Small business case template on website (up to $50,000)
• https://northasiacape.org.nz/resources/
• Contact Laura Bunting, Programme Officer, or me to discuss
• L.bunting@auckland.ac.nz
• A.french@auckland.ac.nz

www.northasiacape.org.nz Twitter: northasiacape