The new Profession Map Daphne Doody-Green Head of CIPD Northern England
Why are we doing this New Profession Purpose – People profession Map first stage to is changing – Championing World of work is support people better work and changing Profession for professionals in working lives the Future this journey
About the new Profession Map Ties professional Shifts the focus from An evolution of and a knowledge and behaviour context-specific best step-change from the to the purpose of the practice to values-based 2015 Profession Map people profession decision-making Developed with you, for you – created with Will evolve in line with the Clear, easy to understand world of work; keeping business leaders, industry and ready to apply to your you future-fit for years to experts, CIPD members daily work come and partner organisations globally Works for all people professionals: those starting out, senior people directors, broad generalists, specialists
How did we develop the new Profession Map? Changes you want to see We asked you how the Profession Map could be better. You told us it should: • Work across business contexts – The new Profession Map helps you make sound decisions regardless of context, even when there are no rules or precedents to guide you. • Show business your true value – The new Profession Map shifts the focus from the activities you carry out to the impact you make and the value you create, making it easier to prove your worth. • Reflect the full breadth of the people profession – The new Profession Map gives due prominence to L&D and OD&D, both as core and specialist components of the standards. • Inspire more people to join our profession – We’ve brought the new Profession Map to life with success stories showing the real impact people professionals are having on employees, organisations and wider society. • Put people at its heart – The new Profession Map features core behaviour areas focusing on ethical practice, inclusive working and valuing people. • Keep it simple – We’ve written the new Profession Map in clear, direct and jargon - free language.
What’s in the new Profession Map? The new Profession Map defines the knowledge, behaviours and inherent Overview values underpinning today’s people profession . Exploring the Sets out the defining purpose and values of our profession, with the Map knowledge and behaviours to put those values into practice. The fundamental purpose of the people profession is to champion better work Purpose and working lives . Everyone connected to the world of work has a role to play in delivering this. Professional At its best, the people profession is principles-led , evidence-based and outcomes-driven . values The Clear knowledge and behaviour standards to put the values into practice. Relevant for all people professionals. standards
The big ‘different’ things New Focus on No activities knowledge impact areas New bolder New behaviours specialisms
The new Profession Map
Knowledge People Culture and Business practice behaviour acumen Analytics Digital and creating Change working value
Behaviours Professional Ethical Valuing courage and practice people influence Working Passion for Insights inclusively learning focused Situational Commercial decision- drive making
Specialisms • Employee experience • Employee relations • Diversity and inclusion • Learning and development • Organisation development and design • People analytics • Resourcing • Reward • Talent management
Levels
What can you use it for? The new Profession Map can help you: • • Increase impact and drive Understand evidence and work from a solid foundation positive change • • Work at the cutting edge of the Challenge and act with confidence profession • • Navigate complexity and Plot your own professional uncertainty development • Plan your team’s professional • Develop and demonstrate your expertise in people, work and development change • Stand out as a relevant and credible practitioner In time, the new Profession Map will underpin all CIPD qualifications, membership standards and CPD tools. This is a gradual process, due to roll out over the next three years.
Questions for the group • Which knowledge areas and behaviours stand out as ones that you/your organisation can benefit from focusing on? • Where can you see opportunities for using these within your HR / L&D / OD functions? (e.g, graduates programmes, your CPD offering)
What’s next? • Launch of the new Profession Map November 2018 • Launch of capability assessments and endorsement of people programmes for CIPD clients January 2019 • Introduction of new resources to help support your CPD, including new learning content From February 2019 onwards • The new Profession Map will underpin membership grades and standards From September 2019 onwards • Launch of new CIPD qualifications based on the new Profession Map From September 2020 onwards • More improvements helping people professionals to make a greater impact and thrive through change Ongoing
Thank You Any questions? d.doody@cipd.co.uk
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