The H2020 European Project SUCCESS Strategic Use of Competitiveness towards Consolidating the Economic Sustainability of the European Seafood sector Yvonne Feucht Thünen-Institute of Market Analysis 20.09.2016 Page 0 Yvonne Feucht 20.09.2016 Workshop on Aquaculture Food security Workshop on Aquaculture Food security - SOUTH ATLANTIC RESEARCH COOPERATION – Session 2
Situation on the European fish market - High share of imports in the European fish market - Low competitiveness due to higher production costs - Higher labour costs - Higher environmental standards Page 1 Yvonne Feucht 20.09.2016 Workshop on Aquaculture Food security
Project description • What is the project about? Reinforcing the competitiveness of the European fisheries and aquaculture industries • What is the main objective? analyse the challenges for the European fisheries and aquaculture sectors Page 2 Yvonne Feucht 20.09.2016 Workshop on Aquaculture Food security
Tracks for improving the competitiveness of the European seafood sector • Understanding and improving the awareness • Alternative/innovative markets Potential role of 'quality' attributes (SUCCESS Workshop on sustainable sourcing organized in Rome in May 2016) Direct selling, export markets, new markets for traditional products • Improving production methods • Identifying and popularizing innovations Page 3 Yvonne Feucht 20.09.2016 Workshop on Aquaculture Food security
How is the project organized? • An interdisciplinary team of 24 partners from all over Europe (economy, marine science, sociology, psychology) 4 Universities 7 National fisheries/marine institutes 8 Industry partners (e.g., DUCAMAR - PL, Kilic – TUR) 5 Consultancy companies + Stakeholders Page 4 Yvonne Feucht 20.09.2016 Workshop on Aquaculture Food security
A glimpse at the findings of the B2C part Agreement with statements regarding aquaculture (N=4103) Fish farming creates new jobs Fish ponds are worth of protection Important to cover global fish demand 62% 63% 64% 65% 66% 67% 68% • Positive attitudes towards aquaculture in Europe • Promising arguments for communication Protection of endangered species, high quality fish with minimal residues, fish welfare, naturalness Page 5 Yvonne Feucht 20.09.2016 Workshop on Aquaculture Food security
Upcoming research: Innovative products • Potential for a coastal fisheries label • Potential for the marketing of Finnish salmon trout • Potential for locally and eco-friendly produced plaice • How to remove perception barriers for carp consumption? Page 6 Yvonne Feucht 20.09.2016 Workshop on Aquaculture Food security
Thanks! Contact http://www.success-h2020.eu/ Yvonne.feucht@thuenen.de Thünen-Institute of Market Analysis This project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement No 635188 Page 7 Yvonne Feucht 20.09.2016 Workshop on Aquaculture Food security
SUCCESS project Page 8 Yvonne Feucht 20.09.2016 Workshop on Aquaculture Food security
Scope of the research • Dealing with a large variety of species (Salmonids, whitefish, flatfish, mussel, carp, seabass & seabream, coastal species) • Across the whole value chain Page 9 Yvonne Feucht 20.09.2016 Workshop on Aquaculture Food security
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