The Global Marketer View David Wheldon President, WFA & Chief - - PowerPoint PPT Presentation

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Apr 04, 2023 223 likes •364 views

The Global Marketer View David Wheldon President, WFA & Chief Marketing Officer, RBS Challenging times Clients are speaking out But the global landscape has changed The WFAs Principles for partnership in progress 1.

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The Global Marketer View

David Wheldon President, WFA & Chief Marketing Officer, RBS

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Challenging times…

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Clients are speaking out…

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But the global landscape has changed…

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The WFA’s ‘Principles for partnership’ in progress…

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1. Zero tolerance to ad frau

ad fraud

2. Strict bran

brand safe d safety protection

3. Minimum viewability

ability thresholds 4.

4. Transparency

nsparency through supply-chain 5.

5. Thir

Third part party verification and measurement

6. Walled gardens & data portability
7. Improving data t

transparency nsparency

8. Improved user expe

user experience

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With power comes responsibilities…

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Transparency throughout the supply chain…

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Data transparency

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Client transparency

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It’s time for change…

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