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The future of the mobile web
Peter-Paul Koch http://quirksmode.org http://twitter.com/ppk GoTo, 25 May 2012
The future of the mobile web Peter-Paul Koch http://quirksmode.org - - PowerPoint PPT Presentation
The future of the mobile web Peter-Paul Koch http://quirksmode.org - - PowerPoint PPT Presentation
The future of the mobile web Peter-Paul Koch http://quirksmode.org http://twitter.com/ppk GoTo, 25 May 2012 2012 $25 2012 $100 2012 2014 $30 2014 $30 Apps! 2014 $30 Apps! keep track of historical prices 2014 $30
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$25 2012
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$100 2012
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2012
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$30 2014
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$30 2014
- Apps!
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$30 2014
- Apps!
- keep track of
historical prices
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$30 2014
- Apps!
- keep track of
historical prices
- or of multiple ships
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$30 2014
- Apps!
- keep track of
historical prices
- or of multiple ships
- or warnings
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Fisherman
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Fisherman Fisherman’s cousin (also a fisherman)
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Fisherman Fisherman’s cousin (also a fisherman)
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Fisherman Fisherman’s cousin (also a fisherman)
?
How to transfer the app?
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Fisherman Fisherman’s cousin (also a fisherman) How to transfer the app? Bluetooth (Or NFC, or any other peer-to-peer tech)
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So that takes care of the app. But how will the app get data?
? ?
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Wifi?
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Wifi? Not available.
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Data plan?
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Data plan? Too expensive (though prices are falling).
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SMS?
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SMS? Sounds about right.
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JSON over SMS
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JSON over SMS
- SMS is ubiquitous (100% of phones)
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JSON over SMS
- SMS is ubiquitous (100% of phones)
- SMS allows data push (polling server too
expensive)
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JSON over SMS
- SMS is ubiquitous (100% of phones)
- SMS allows data push (polling server too
expensive)
- Premium SMS gives easy monetisation
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JSON over SMS
- SMS is ubiquitous (100% of phones)
- SMS allows data push (polling server too
expensive)
- Premium SMS gives easy monetisation
- SMSs are human-readable
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JSON over SMS
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“date”: “150225”, “towns”: { “town1”: { “prices”: { “catfish”: 0.88, “dogfish”: 1.34, “shellfish”: 0.79 } }, “town2”: { “prices”:{ “catfish”: 0.97, “dogfish”: 1.13, “shellfish”: 0.48 } } }
JSON over SMS
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JSON over SMS
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JSON over SMS
- But: cost
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JSON over SMS
- But: cost
- Maybe operators will see the errors of
their ways (fat chance)
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JSON over SMS
- But: cost
- Maybe operators will see the errors of
their ways (fat chance)
- Maybe another IM solution will take hold
(BlackBerry Ping stands a decent chance here)
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JSON over SMS
- But: cost
- Maybe operators will see the errors of
their ways (fat chance)
- Maybe another IM solution will take hold
(BlackBerry Ping stands a decent chance here)
- Anything will work, as long as it’s push and
you can charge for it
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But ...
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But ...
Did you notice what we did here?
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But ...
Did you notice what we did here? If people get apps for free, but pay for the data
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But ...
Did you notice what we did here? If people get apps for free, but pay for the data the whole monetisation of apps is going to change considerably
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Pay for data, not for app
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No app store needed
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Why an app store?
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Why an app store?
- Distribution
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Why an app store?
- Distribution
- Discoverability
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Why an app store?
- Distribution
- Discoverability
- Ease of payments
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Why an app store?
- Distribution
- Discoverability
- Ease of payments
But...
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Why an app store?
- Distribution
- Discoverability
- Ease of payments
- Cost of ownership
But...
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Why an app store?
- Distribution
- Discoverability
- Ease of payments
- Cost of ownership
- The fact that it works for Apple doesn’t
prove anything for anyone else But...
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App stores: distribution
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App stores: distribution
- Distributing an app in the store is easy
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App stores: distribution
- Distributing an app in the store is easy
- Distributing an app on the web is much
easier
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App stores: distribution
- Distributing an app in the store is easy
- Distributing an app on the web is much
easier
- Besides, on the web there are no boring
rules for submitting updating your app. You just do it.
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App stores: discovery
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App stores: discovery
- Your app is discoverable in the app store
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App stores: discovery
- Your app is discoverable in the app store
- ... until the app store contains hundreds of
thousands of apps
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App stores: discovery
- Your app is discoverable in the app store
- ... until the app store contains hundreds of
thousands of apps
- How are people going to find you in this
sea of stuff?
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App stores: discovery
- Your app is discoverable in the app store
- ... until the app store contains hundreds of
thousands of apps
- How are people going to find you in this
sea of stuff?
- Through the Top Downloads page, but
that’ll cost a lot of money
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App stores: money
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App stores: money
- Charging for your app is pretty easy in an
app store
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App stores: money
- Charging for your app is pretty easy in an
app store
- but the owner is going to take his share
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App stores: money
- Charging for your app is pretty easy in an
app store
- but the owner is going to take his share
- and it only works for clients who have
credit cards
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App stores: money
- Charging for your app is pretty easy in an
app store
- but the owner is going to take his share
- and it only works for clients who have
credit cards
- Solution: operator billing (the going is slow,
but we’re getting somewhere)
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App stores: cost
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App stores: cost
- Payment system
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App stores: cost
- Payment system
- Sysadmins
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App stores: cost
- Payment system
- Sysadmins
- Content checkers
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App stores: cost
- Payment system
- Sysadmins
- Content checkers
- Writers (documentation and best
practices)
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App stores: cost
- Payment system
- Sysadmins
- Content checkers
- Writers (documentation and best
practices)
- Hosting
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App stores: cost
- Payment system
- Sysadmins
- Content checkers
- Writers (documentation and best
practices)
- Hosting
This costs a lot of money.
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App stores: cost
- Payment system
- Sysadmins
- Content checkers
- Writers (documentation and best
practices)
- Hosting
This costs a lot of money. I wonder how many app stores make a profit.
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App stores: Apple
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App stores: Apple
- Works for Apple
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App stores: Apple
- Works for Apple
- Apple has leverage with developers and
consumers
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App stores: Apple
- Works for Apple
- Apple has leverage with developers and
consumers
- Google has leverage with developers
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App stores: Apple
- Works for Apple
- Apple has leverage with developers and
consumers
- Google has leverage with developers
- BlackBerry, Nokia, Samsung, and others
have leverage with consumers
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App stores: Apple
- Works for Apple
- Apple has leverage with developers and
consumers
- Google has leverage with developers
- BlackBerry, Nokia, Samsung, and others
have leverage with consumers
- But no other vendor has both
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App stores: future
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App stores: future
- Apple’s App Store will continue to exist
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App stores: future
- Apple’s App Store will continue to exist
- A few other platform-specific ones may, too
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App stores: future
- Apple’s App Store will continue to exist
- A few other platform-specific ones may, too
- Specialised app stores have a reason for
existing
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App stores: future
- Apple’s App Store will continue to exist
- A few other platform-specific ones may, too
- Specialised app stores have a reason for
existing
- But other than that ...
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Thank you
I’ll put these slides online Questions?
Peter-Paul Koch http://quirksmode.org http://twitter.com/ppk GoTo, 25 May 2012