The festival will run March 1 31, 2020 Each restaurant will feature - - PowerPoint PPT Presentation

The festival will run March 1 – 31, 2020 Each restaurant will feature 1 burger specially created for the festival Each brewery will feature 3 beer that will be readily available during the festival Restaurants and Breweries are encouraged to feature live local music during the festival

Goals

Drive business to DSJ partners during the off-season

Drive

Encourage non-resident visitation in the off-season

Encourage

Create engaging social content about the destination during the off-season

Create

Increase social engagement for Destination St. John’s and its Partners during the off-season

Increase

The Passport

• Passports and Stamps will be designed and

Printed by DSJ

• Listing of each restaurant and brewery will have a

spot to stamp and content:

• Name of restaurant
• Name & Price of Burger
• Description of Burger
• Specialization symbol (veggie, GF, fish, local)
• Name Brewery
• Name & Price of Featured Brews
• Description of Featured Brews
• Additional content
• Burger facts, how to get the most out of the

fest, Q&A with burger ambassadors

• Burger & Brew Bingo

Contests

Customers

• Full Festival Contests, send in photo of passport
• Get 8 or more burger stamps on your

passport – enter to win

• Most burgers eaten – enter to win
• Burger n’ Brew Bingo
• Weekly social media best photo contest
• Use #BurgerBrewNL, tag @burgerbrewNL,

tag restaurant and/or brewery

Restaurants

• People’s Choice
• Most Votes (adjusted for seating capacity)

Breweries

• People’s Choice
• Most Votes (adjusted for seating capacity)

Burger & Brew Bingo

Collect stamps to win

• Each brew spot will be a specific beer (as selected by

participating breweries) and can be stamped by any participating restaurant when a customer orders that beer

• Burger spots can be stamped by any participating

restaurant when a customer orders a burger (this in in addition to the location stamp)

• Music spots can be stamped by any participating

restaurant when a customer orders a burger on a night they are featuring music

Marketing & Promotion

WEBSITE

WWW.BURGERBREWNL.COM

INSTAGRAM

@BURGERBREWNL

FACEBOOK

/BURGERBREWNL

AMBASSADORS

Restaurant Commitment

Offer 1 burger, specially created for this event Promote via your social channels using #BurgerBrewNL & @burgerbrewNL Track the total number of

burgers sold & revenue generated Burger/brew combos sold & revenue generated

Participate in “Give Back Burgers” Donate $1 from each burger sold to NL Food Bank Provide:

a $25 gift card to be used as a prize (may be part of a prize pack 1 Burger for each of our Burger & Brew Ambassadors Optional: provide restaurant branded swag to use as prizes

Brewery Commitment

Offer

Offer a minimum of 3 different NL craft beer

• Ensure there is enough

inventory available for the month

• Beer may be featured as part of

Burger & Brew Bingo

Promote

Promote via your social channels using #BurgerBrewNL & @burgerbrew

Provide

a $25 gift card to be used as a prize (may be part of a prize pack) 1 beer for each of our Burger & Brew Ambassadors Optional: provide Brewery branded swag to use as prizes

Opportunities

Special events throughout the Festival

Burger n brew Throwdown Launch event Awards night

Packaging with Hotels for ‘Burger & Brew Weekend’ Large Group Experience for conferences