SPONSORSHIP OPPORTUNITIES THE ATLANTA JAZZ FESTIVAL IS PRODUCED BY - - PowerPoint PPT Presentation

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SPONSORSHIP OPPORTUNITIES THE ATLANTA JAZZ FESTIVAL IS PRODUCED BY - - PowerPoint PPT Presentation

Jul 28, 2023 224 likes •428 views

40 TH ANNUAL ATLANTA JAZZ FESTIVAL // FESTIVAL OVERVIEW & SPONSORSHIP OPPORTUNITIES THE ATLANTA JAZZ FESTIVAL IS PRODUCED BY THE CITY OF ATLANTA MAYORS OFFICE OF CULTURAL AFFAIRS ATLANTA JAZZ FESTIVAL // SUMMARY // Atlanta Jazz

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THE ATLANTA JAZZ FESTIVAL IS PRODUCED BY THE CITY OF ATLANTA MAYOR’S OFFICE OF CULTURAL AFFAIRS

40TH ANNUAL ATLANTA JAZZ FESTIVAL // FESTIVAL OVERVIEW & SPONSORSHIP OPPORTUNITIES

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SUMMARY //

Atlanta Jazz Festival is known for presenting the best up-and-coming talent on its stages, for showcasing the best local talent that Atlanta has to offer, and for providing the opportunity for patrons to experience performances by jazz legends – all for free. As our city becomes more international and our population younger, the festival is booking talent to welcome these new audiences. From the soulful grooves of Gregory Porter, the hip-hop inspired brass of Hypnotic Brass Ensemble, and the sensuous stylings of Brazilian songstress Eliane Elias, the three stages featured artists from all across the globe and across the jazz

  • spectrum. We saw the incredible jazz talent flourishing right here in Atlanta,

as well as jazz talent from places like Israel, Chile, and Norway. The 39th Annual Atlanta Jazz Festival season continued to build upon its success and heritage of previous festivals with its renowned 31 Days of Jazz program. There was at least one jazz event at various venues all around metropolitan Atlanta every single day of May. Museums, parks, college campuses, MARTA train stations, restaurants, pubs, clubs, coffee shops, movie theatres, the airport atrium – there was jazz everywhere in May!

2016 ATTENDANCE (OVER 31 DAYS)

500,000

26%

came specifically to Atlanta for the festival

60%

live in the city of Atlanta

31%

live in Georgia, but

  • utside of Atlanta

8%

were vacationing in Atlanta and decided to visit the festival The festival continues to grow its audience each year, as 37% were first time visitors

ATLANTA JAZZ FESTIVAL //

9%

live out

  • f state

(200,00 Memorial Day Weekend)

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JAGUAR DIRECTV PUBLIX AIDS HEALTHCARE FOUNDATION LIBMAN

BRAND ACTIVATIONS //

CRICKET AMERICAN FAMILY INSURANCE EUBANKS COLLECTION POWER HOME REMODELING

ATLANTA JAZZ FESTIVAL //

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DEMOGRAPHICS //

EDUCA TION

90%

  • f the attendees have

completed at least some college

Total Economic Impact: $15.5 MILLION

  • f attendees

are female

  • f attendees

are male

70%

  • f attendees

under age 50

AGE BY GENDER ALL ATTENDEE AGES

18-34: 47% 35-49: 23% 50+: 30% Post Graduate 23% College Graduate 64% Completed Some College 23% High School Graduate 12% Completed Some School 2%

69%

  • f the attendees are

college graduates

ATLANTA JAZZ FESTIVAL //

66% 34%

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61%

  • f attendees have an

income greater than $50k

$250,000+ 5% $100,000-$149,000 15% $75,000-$99,000 18% $50,000-$74,000 23% $25,001-$49,999 28% Under $25,000 11% Single, no children 48% Single, with children 13% Couple, with children 21% Couple, no children 18% Own their residence 52% Rent their residence 48% Black or African American 72% White or Caucasian 19% Hispanic or Latino 6% Native American or American Indian 1% Asian/Pacific Islander 1% Other 1%

DEMOGRAPHICS //

HOUSEHOLD INCOME HOUSEHOLD STRUCTURE

ATLANTA JAZZ FESTIVAL //

39%

  • f attendees have an

income greater than $75k

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Print and online breaks received more than 130 MILLION IMPRESSIONS with a value of more than $1.7 MILLION Robust broadcast coverage resulted in over 8 MILLION IMPRESSIONS with a value of MORE THAN $360,000

MEDIA VALUE BY TYPE

BLOGS ONLINE PRINT BROADCAST

$40,000 $2,162,000 $884,800 $243,000

PUBLIC RELATIONS AND MEDIAS //

ATLANTA JAZZ FESTIVAL //

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EMAIL RADIO

AD VALUE $50,000 CIRCULATION 1,900,000

Atlanta Journal-Constitution Atlanta Intown Atlantan Magazine Atlanta Showguide Atlanta Tribune Atlanta Voice Buckhead Reporter Creative Loafing Downbeat Magazine Insite Magazine Jezebel Magazine JazzTimes Sandy Springs Reporter

AD VALUE $55,000 IMPRESSIONS 2,150,000

WABE WAMJ/WPZE WCLK WGPB–TV WIGO WRFG WSB-TV

AD VALUE $30,000 CIRCULATION 850,000

Atlanta Jazz Festival Newsletter ArtsATL.com Atlanta Intown Atlantan Atlanta Tribune Buckhead Reporter CBS Digital Creative Loafing JazzTimes Jezebel Insite Magazine Sandy Springs Reporter WOWNOW

PRINT

The festival secured MORE THAN $407,000 worth of national, regional and local media coverage, with impressions reaching an AUDIENCE OF OVER 23,525,000

ATLANTA JAZZ FESTIVAL //

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AD VALUE $22,000 IMPRESSIONS 3,025,000

ArtsATL.com Atlanta Daybook Atlanta Intown Atlanta Journal-Constitution Atlantan Atlanta PlanIt Atlanta Showguide Buckhead Reporter Creative Loafing Downbeat iRock Jazz JazzTimes Jezebel Insite Magazine Sandy Springs Reporter WOWNOW.com

AD VALUE $250,000 IMPRESSIONS 15,600,000

MARTA Bus Banners MARTA Station Signage Hartsfield-Jackson Airport Signage Hartsfield-Jackson Airport Video 200 Street Banners 10 Digital Billboards 2 Branded Streetcars

SOCIAL MEDIA

Attendees’ preferred social media platforms:

ONLINE

Facebook Followers 57,660 Twitter Followers 8,377 Instagram Followers 3,070

2016 marked the festival’s first use of a Snapchat Geo Filter The festival secured MORE THAN $407,000 worth of national, regional and local media coverage, with impressions reaching an AUDIENCE OF OVER 23,525,000

ATLANTA JAZZ FESTIVAL //

51% FACEBOOK USERS 17% LINKEDIN USERS 21% TWITTER USERS 26% GOOGLE+ USERS 35% INSTAGRAM USERS

OUTDOOR

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The Atlanta Jazz Festival attracts 500,000+ participants throughout the 31 Days of Jazz

  • program. 31 Days of Jazz features festival-produced events—such as MARTA Mondays,

the Neighborhood Jazz Series, and the Late Night Jazz Concerts—as well as featuring jazz-related events produced by our Entertainment Partners in their own venues. Our partners get the opportunity to highlight their establishment Is a member of the jazz community, while the Atlanta Jazz Festival provides marketing, public relations and promotional support through press releases, social media and collateral materials. Together, we ensure there is jazz to be heard in metropolitan Atlanta every single day of May!

31 DAYS OF JAZZ //

ATLANTA JAZZ FESTIVAL //

31 DAYS OF JAZZ ENTERTAINMENT PARTNERS //

2017 WILL FEATURE 40 DAYS OF JAZZ TO CELEBRATE THE 40TH ANNIVERSARY!

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RECENT SPONSORS AND SUPPORTERS //

SPONSORS

ATLANTA JAZZ FESTIVAL //

MEDIA PARTNERS ATLANTA DAYBOOK CREATIVE LOAFING DOWNBEAT GPB JAZZ TIMES MAJIC OLD SCHOOL 87.7 WABE WCLK WIGO WOWNOW WPZE WRFG WSB-TV 10

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ATLANTA JAZZ FESTIVAL //

2017 40th ANNIVERSARY PLANS //

  • The 2017 Atlanta Jazz Festival will expand to 40 days in 2017 with music and/or Jazz

related activities planned for more venues: e.g.:

  • MEMORIAL DAY WEEKEND MUSIC (Friday-Sunday)
  • Three stages-each with a full array of top international, national and local

musicians

  • Sponsor commercials and/or messaging fully integrated into the areas

surrounding the stage and the promotion of the performers

  • High-quality video boards to allow for enhanced viewing from multiple

vantage points

  • A broad range of family friendly AJF and sponsor activations to insure

spectator involvement in the music and related activities

  • Pre-promotion of the weekend concert throughout the region in paid and

earned media

  • Retrospective performances from many artists who have performed

throughout the AJF’s 40 year history

  • Three + paid /credentialed upscale food, beverage, seating areas
  • Jazz inspired art and photo exhibitions
  • A ‘beach party’ themed pre-party at a large public pool
  • An expanded Family/Kid Zone
  • Sponsors will have comp passes to the paid hospitality and the VIP suite plus

complementary VIP areas at all of the stages 11

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ATLANTA JAZZ FESTIVAL //

40 DAYS OF JAZZ //

The 2017 Atlanta Jazz Festival will expand to 40 days in 2017 with music and/or Jazz related activities planned for more venues: e.g: Jazz Film Series

  • A movie festival that will feature classic and new movies with the ultimate jazz soundtracks accompanied by special food and live

entertainment  Sponsors commercials and/or messaging fully integrated into the program

Mayor’s Concert

  • A Mayor’s Concert Friday evening with a headliner befitting the stature of the 40th Anniversary of the Atlanta Jazz Festival
  • Sponsor, access, VIP hospitality and recognition will be a key element of the Mayor’s Concert

Neighborhood Jazz Series

  • Jazz performances hosted in neighborhood parks around Atlanta and presented by City Council members. These performances are

in addition to 40+ performances in partnership with professional venues and restaurants.  Sponsor, access, VIP hospitality and recognition will be a key element of the 40+ performances

40 YEARS OF THANKS

  • A special event that acknowledges everyone who helped make the Atlanta Jazz festival one of the top 10 events of kid in the world

 VIP access for sponsors

EXPANDED VIP HOSPITALITY /CLUBS/PARTIES

  • Three + paid /credentialed upscale food, beverage, seating areas
  • A ‘beach party’ themed pre-party at a large public pool
  • Sponsors will have comp passes to the paid hospitality and the VIP suite plus complementary VIP areas at all of the stages

AND MORE!

The AJF wants to work with its partners to insure sponsor’s activations are fully integrated into as many elements of the AJF as possible.

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ATLANTA JAZZ FESTIVAL //

2017 SPONSORSHIP OPPORTUNITIES //

Following are the various levels of partnerships available for the 2017 40th Anniversary Atlanta Jazz Festival

  • This information should be looked at as a framework for a partnership as the AJF is committed to

working with sponsors to developing a customized package for sponsors that will support their marketing and communication efforts: e.g.

  • Short term sales
  • Brand recognition
  • Web traffic
  • Customer, prospect or associate entertainment
  • Product introductions
  • Social media engagement
  • Etc.
  • Multiple year relationships are available and encouraged to have the benefit of year to year learning

for both event and sponsor and as a way to lock in sponsorship participation costs at rates more favorable than year to pricing would offer

  • It goes without saying that the larger the participation the more exposure and benefits are
  • ffered /available

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ATLANTA JAZZ FESTIVAL //

2017 SPONSORSHIP OPPORTUNITIES //

TITLE (1): “The 40th Anniversary XYZ Brand Atlanta Jazz Festival”:

$175K

PRESENTING: (1): “ The 40th Annual XYZ Brand Atlanta Jazz Festival presented by ABC Brand:

$100K

STAGE SPONSORSHIP (3): The XYZ Brand Stage:

$50-75K

Jazz Film Series (1): The XYZ Brand Movies ’N Jazz Screenings and Party:

$35K

Mayor’s Concert (1): The Mayor’s Concert Presented by XYZ Brand:

$75K

Neighborhood Jazz Series(1): The XYZ Brand Jazz ‘N Round Atlanta Music Series:

$40K

SPONSOR CATEGORIES (NUMBER AVAILABLE) – ESTIMATED PRICING 14

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ATLANTA JAZZ FESTIVAL //

2017 SPONSORSHIP OPPORTUNITIES // (continued)

THE AJF SPONSORS AND VIP GUEST HOSPITALITY SUITE SPONSOR (1): The AJF XYZ Brand 40th VIP Suite:

$45K

THE AJF 40 CLUBS (3): The XYZ Brand AJF 40 Club:

$10-25K

OFFICIAL PRODUCTS, SUPPLIERS AND LICENSEES (#TBD): Official XYZ Product of the 40th Anniversary Atlanta Jazz Festival:

$20-50K

FAMILY ZONE (1-PRIMARY/ 3 SECONDARY): The XYZ Brand AJF Family Center:

$15K-40K

JAZZ ‘N THE BEACH(1): The XYZ Brand AJF Jazz ‘N the Beach Party:

$25K

OFFICIAL RETAILER (1): The AJF XYZ Brand Merchandise Midway:

$TBD

FOOD OR MERCHANDISE VENDORS (#TBD): No designation-but merchandised by the AJF:

$TBD

SPONSOR CATEGORIES (NUMBER AVAILABLE) – ESTIMATED PRICING 15

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ATLANTA JAZZ FESTIVAL //

2017 SPONSORSHIP OPPORTUNITIES //

  • Inclusion in advertising
  • Ability to create a composite logo
  • Use of specific designations in marketing communication
  • On site posters
  • Footprint for on site activation: 10x10 to 40x40
  • Inclusion in event advertising
  • On stage sponsor presentations
  • VIP and Paid Area hospitality access
  • Parking
  • Inclusion in social media
  • Inclusion in press releases and press relationship activities
  • Advertising on the AJF web site
  • Advertorial regarding sponsor activation on the AJF web site
  • Commercials/videos shown on site via large screen formats
  • Sampling/Couponing/On-site sale

SPONSOR BENEFITS: Sponsor benefits will vary based on the specifics of the customized partnership however this provides a general list of what is available in the way of benefits 16

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ATLANTA JAZZ FESTIVAL //

2017 SPONSORSHIP OPPORTUNITIES //

  • Signage at pre-events
  • PA announcements
  • Logo on Park Entry Signage
  • Logo on Branded Yard Signs
  • Logo on Merchant Area Signage
  • Logo on A-frame Park Signage
  • Festival Fencing Banners (sponsor provided)
  • Logo w/ hyperlink on website
  • Logo in AJF promo collateral
  • Logo in AJF Email blasts
  • Sponsor specific questions included in attendee research
  • Research results
  • E-blasts to support sponsor activation
  • Logo on AJF merchandise
  • Collateral in VIP gift bags (sponsor provided)
  • 20x20 Festival footprint
  • Data base capture and use
  • Sponsor features on the web site
  • Souvenir merchandise
  • Rights to park a promotional vehicle on site
  • Etc.

SPONSOR BENEFITS: (continued) 17

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ATLANTA JAZZ FESTIVAL //

2017 Corporate Vending/Activation OPPORTUNITIES //

$15,000 20x20 Festival footprint (access to: power, table & 2 chairs, plain white tent if needed, ice) Sampling/surveying permitted (no full size beverages allowed) Logo and link on Atlanta Jazz Festival website Branded social media posts during festival (1 per day)

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$7,500 10x20 Festival footprint (access to: power, table & 2 chairs, plain white tent if needed, ice) Sampling/surveying permitted (no full size beverages allowed) $4,000 10x10 Festival footprint (access to: power, table & 2 chairs, plain white tent if needed, ice)

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40TH ANNUAL ATLANTA JAZZ FESTIVAL

MEMORIAL DAY WEEKEND // PIEDMONT PARK

SPONSORSHIPS & ACTIVATION OPPORTUNITIES AVAILABLE

DON DIXON,

DIRECTOR OF MARKETING & PARTNERSHIPS CITY OF ATLANTA MAYOR’S OFFICE OF CULTURAL AFFAIRS

404.444.5573 DONRDIXON@ATLANTAGA.GOV LAURA MOODY,

MARKETING & PROMOTIONS MANAGER CITY OF ATLANTA MAYOR’S OFFICE OF CULTURAL AFFAIRS

404.546.6826 LMOODY@ATLANTAGA.GOV

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