THE EVOLUTION OF THE FITNESS INDUSTRY PRESENTED BY BILL MCBRIDE
BILL MCBRIDE PRESIDENT + CEO Bill is a health club industry veteran leading and managing all aspects of our medical fitness centers, commercial health clubs, community centers and corporate fitness centers.
JILL KINNEY CHAIRMAN Jill Kinney is considered an industry leader in the world of health and fitness. As the Founder for Club One, she built the company into a $95 million dollar business with over 100 locations. BILL MCBRIDE PRESIDENT + CEO Bill is a health club industry veteran leading and managing all aspects of our medical fitness centers, commercial health clubs, community centers and corporate fitness centers. CAREY WHITE CFO Carey White served as CFO for Club One. He has has served as CFO, CTO, and controller for companies ranging from 25,000 employees to early-stage startups.
ACTIVE WELLNESS IS A MANAGEMENT COMPANY SPECIALIZING IN FITNESS & WELLNESS SERVICES.
HEADQUARTERS FOUNDED EMPLOYEES SITES Active Wellness is a California In 2014, Bay Area locals and fitness 1,300 3 commercial, 52 managed corporate, based company industry veterans, Jill Kinney, Bill residential, community, and medical McBride, + Carey White fitness centers OPERATIONAL REACH KEY PARTNERS MANAGEMENT SERVICES MEMBERS 10 States (AZ, CA, FL, IL, MA, St. Joseph Health, Tri-City Medical Fitness Center Management, Design 105,000 MN, NY, OH, TX, PA) Wellness Center, Motorola Solutions, NXP, Services, Marketing & Graphic Design, Honda, CBRE, Juniper Networks and The Result-Based Programming, Corporate Irvine Company among others Wellness, Medical Integration, and Technology Solutions
N A T I O N A L B U S I N E S S N E T W O R K
IBM WATSON – FROM FUTURISM… Human experts at the University of North Carolina School of Medicine tested Watson by having the AI analyze 1,000 cancer diagnoses. In 99 percent of the cases, Watson was able to recommend treatment plans that matched actual suggestions from oncologists. Not only that, but because it can read and digest thousands of documents in minutes, Watson found treatment options human doctors missed in 30 percent of the cases. The AI’s processing power allowed it to take into account all of the research papers or clinical trials that the human oncologists might not have read at the time of diagnosis.
MEN & WOMEN – IHRSA RESEARCH • According to IHRSA’s Consumer Report - 2017 Health Club Membership: Men = 49.8%. Women = 50.2%. • Men are drawn to multipurpose clubs, boot camps and sports-specific clubs in higher numbers than women. Both genders belong to a range of facilities, with more women belonging to YMCAs and yoga studios.
GENERATIONS – CLUB INDUSTRY – ANTHONY DOMINIC 1/18/18 • Gen Z (6 to 18) represents 15% of all health club members with Guardians paying 27% belong to JCCs and YMCAs They are Interested in boxing, yoga and indoor cycling • Members under 13 only visited clubs 65 days a year. • 13-17 visited 78 days per year. #5 Aquatic Exercise #4 Cross-Training-Style Workouts #3 Cardio Kickboxing #2 Dance, Step & Other Choreography #1 High Impact/Intensity Training
TOP TRENDS… • Patient monitoring has the potential for cost reductions – devices & biometrics • Facial recognition • Bio-Metric Data beyond wearables
TOP TRENDS… THEPTDC.COM • Silent Generation: 70’s & 80’s in Age are a fast growing Personal Training base. They have 1/3 rd of all of the wealth • Baby Boomers now in their early 70’s control 50% • First Impressions matter. Stay off the phone. Don’t assume. Don’t expect them to change their concerns. Don’t treat them as “old” • Avoid crowds, loud, inappropriate music and complicated instructions • Focus on fun • Athletic – Fit – Independent – Frail – Dependent • Fears: Falling & Loss of Stamina
NOTEWORTHY NEWS… • The US Economy is in for a good year – 2.9% GDP growth • CVS buying Aetna • Amazon, JP Morgan & Berkshire to enter the healthcare space – disruptive. Technology to provide simplified, high-quality health care for their employees and their families, and at a reasonable cost. They said the initiative would be a long-term effort “free from profit-making incentives and constraints” • Apple recently announced that it’s starting a trial enabling US customers to automatically download and view their medical records using their iPhones through the company’s Health App
NOTEWORTHY NEWS… • Obamacare is here to stay – for now… Congress isn’t expected to revisit anytime soon. There has been robust enrollment for 2018 • Legalized Marijuana won’t pass this year on the federal level, but it is expected to eventually pass federal regulation with both parties supporting. Currently 29 states have some form of legal cannabis legislation • Shortage of skilled labor
2027 FORCAST… (Kiplinger Letter) • Americans will be a healthier people overall in 2027 • Health Care advances – screenings, gene editing, DNA sequencing – Personalized Medicine • Cures could be within reach for: Cystic fibrosis, Huntington’s disease, hemophilia, sickle cell anemia and others • Cancer – no cure within a decade but promise with immunotherapy drugs
2027 FORCAST… (Kiplinger Letter) • Lab grown body parts will be widespread in a decade • Cell therapy is promising • Expense is still a big issue on new therapies – expect to continue to rise • More and better food options for all
PRESCRIPTION for ACTIVITY TAKS FORCE • www.prescriptionforactivity.org
O U R S E R V I C E S We have extensive experience as owners, developers and operators of fitness clubs for over 30 years. Our projects include award-winning commercial fitness centers, community centers, medical fitness centers, corporate fitness centers and specialty studios throughout the US. As your expert partner, we provide turnkey, customized support. Business Planning Development Schedule ● ● Market Analysis Equipment Procurement ● ● Program Development Marketing + Sales ● ● Site Selection Management Services ● ● Design Staffing ● ● Regulatory Issues Financial Management ● ● Financing Technology + Administration ● ● Financial Pro Formas Service Excellence ● ●
FITNESS CENTER MANAGEMENT EXPERTISE Compelling + Cutting Edge Programming ● Technology + Touchpoints ● Corporate Wellness ● Seamless Integration ● Training + Development ● Sales + Marketing ● Equipment Procurement, Design + Development ●
ACTIVE’S DIFFERENCE Commitment & success in client relations ● High customer satisfaction ● Club network for programming innovation ● Fitness & group fitness programming ● Integrated health & wellness programs ● Acquisition & retention platforms ● Member communication & marketing expertise ● Design & development ● Asset management & inventory software ● Equipment maintenance, procurement & installation ● Staff training, management & development ● Seamless fitness center management services ●
OUR FITNESS APPROACH INCLUDES EXECUTING FITNESS PROGRAMMING FOR THOUSANDS OF MEMBERS ACROSS 10 STATES.
FITNESS + WELLNESS AT THEIR FINGERTIPS
TURN-KEY MARKETING Communication strategy ● Digital signage ● Marketing toolkit ● Health promotion content ● On-demand education ● Social Media best practices ● Video content ●
FITNESS CENTER MANAGEMENT SERVICES ● Best in Class Staffing ● Exceptional Customer Service ● Compelling + Cutting Edge Programming ● Innovative Technology ● Seamless Integration + Turnkey Administration ● Training + Development ● Sales + Marketing Expertise ● Equipment Procurement, Design + Development ● Financial Management
F I T N E S S W E L L N E S S S O L U T I O N S FITNESS PROGRAMS WELLNESS PROGRAMS HEALTH MANAGEMENT ● Personalized Dashboard ● Design Expertise ● Health Assessment ● Certified Trainers ● Biometric Screenings ● Mobile Challenges ● Group Exercise ● High-Risk Intervention ● Nutrition Programs ● Aquatics ● Integrated Program Design ● Weight Management ● Mobile Fitness ● Rewards Management ● Incentive Tracking ● Lifestyle Coaching ● Incentive Management ● Wellness Toolkit ● Injury Prevention ● Disease Management Coaching ● Health Library ● Weight Management ● Comprehensive Reporting ● MINDBODY ● Sports Conditioning
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