[PPT] - The Crew logo The Crew Communication WE DEVELOP GLOBAL CREATIVE PowerPoint Presentation

SLIDE 1 The Crew logo

SLIDE 2

WE DEVELOP GLOBAL CREATIVE CONCEPTS TO INTEGRATE BRANDS INTO LIFE AND CONVERSATIONS

Based in Brussels and Lille (France), The Crew Communication was founded in 2004 by a group of guys with big agency experience. They shared three character traits: imagination, integrity and a burning passion to succeed. Since then, we have retained these important values as we have grown … www.thecrewcommunication.com THE CREW The Crew Communication

SLIDE 3 Who we are

WHO WE ARE

SLIDE 4 We don’t know

everything. But we

know how to listen. WHO WE ARE You know your brand better than anyone else, so tell us about it. We want to know more about it. We need to define it, understand it and adopt it, so that we can take a fresh look at it and surprise you. THE CREW Noémie Account Executive Vincent Graphic designer Virginie Graphic designer Paul Senior Developer www.thecrewcommunication.com Who we are - 1

SLIDE 5 We don’t work for you. We work with you. WHO WE ARE At The Crew, we’ve always encouraged team spirit. And as a client, you’re automatically part of the

team. You’re the starting point of the path we

follow together and we will always work towards your objectives. THE CREW Dora Account Director Karen Account Manager www.thecrewcommunication.com Who we are - 2

SLIDE 6 Who we are - 3 We are no communications

experts. We’re experts

who communicate. We believe in a diversity of profiles, because this enriches creativity, because it opens new horizons, because it stimulates progress. Quite simply, it’s our DNA. For every briefing we put together a pool of experts. This enables us to provide you a relevant creative solution, whatever the type of media, sector or challenge. THE CREW www.thecrewcommunication.com WHO WE ARE Hortense Strategist Bianka UX / UI Fiamma Web designer Pierre Developer

SLIDE 7 We’re not looking to use all new types of media. We’re looking for the best solution for you. WHO WE ARE We’re passionate about technology. We know when you need an annual report rather than a social media campaign. Because your target group isn’t necessarily posting selfies

n Instagram. Every briefing is a new challenge

for us and every new technology is an additional

tool. It’s all about being in the right place, at the

right time. THE CREW www.thecrewcommunication.com Noémie Account Executive Luc Managing Director Damien Strategist Hortense Strategist Karen Account Manager Who we are - 4

SLIDE 8 THE CREW WHAT WE DO

WHAT WE DO

www.thecrewcommunication.com What we do - 1

SLIDE 9 We leverage your unique DNA to build future perspective THE CREW WHAT WE DO CONSULTING & STRATEGY BRANDING & IDENTITY BRAND ACTIVATION WEB PUBLICATION www.thecrewcommunication.com What we do - 2

SLIDE 10 THE CREW SUMMARY www.thecrewcommunication.com ENAVIGA IBA Interparking Test-Achats Ixelles Belgocontrol Summary FFC Sofina Goods To Give EWOB Solvac Alvergnas Auchan The Rezidor Hotel Group IBA Industrial skeyes Interparking SPHERE Assuralia City One Q8 mazout smpt arista Telene korys

SLIDE 11 FFC - Intro Discover the new generation Fleet Fuel Card and our BTOB award TOTAL • Q8 • TEXACO

SLIDE 12 #conversion #marketingautomation #api #videoteasing #motiondesign Key results: 34% average opening rate 20% average Click Through Rate BTOB AWARDS 2018 The Crew and Total Belgium wins an award in the category of “Best Use of Direct” Discover the new generation OUR EXPERTISES THE CREW Fleet Fuel Card Total wants to exit the current network of fuel cards and create its own network (Fleet Fuel Card) in collaboration with Q8 and Texaco. Total would like to convince fleet managers as quickly as possible of the benefits of this new generation network. www.fleetfuelcard.be FFC - Case 1

SLIDE 13 THE CREW www.fleetfuelcard.be https://www.youtube.com/watch?v=W5670LwacxY FFC - Case 2 OUR EXPERTISES

SLIDE 14 Sofina - Intro Sofina Sofina: Purpose & Patience

SLIDE 15 THE CREW

“

The Crew Communication has been providing Sofina with support for several years now, for its print and digital

communications. We're particularly satisfied with our relations

with the agency and with the renewed perception of Sofina among our main prospects and stakeholders. Wauthier de Bassompierre, Executive Committee Sofina: Purpose & Patience Sofina is an investment company guided by the long-term vision of its partnerships. They came to us with one objective: to develop brand awareness among global companies. They needed a new way of communication to become more effective and to position themselves as the go-to company for long-term support. #strategy #positioning #brandidentity #globalconcept www.sofinagroup.com Sofina - Case OUR EXPERTISES

SLIDE 16 Solvac - Intro Solvac Solvac: main shareholder

f Solvay

SLIDE 17 THE CREW Solvac is a portfolio company with a 30.71% share in the listed group Solvay. Solvac is a Belgian holding company founded in 1983, which brings together the investments of the descendants of the founding families of Solvay, active in the chemical sector, and of which it is the main shareholder with 30,71 %

f the shares.

https://www.solvac.be/fr/ Sofina - Case Solvac Corporate website OUR EXPERTISES

SLIDE 18 Alvergnas - Intro Alvergnas Alvergnas We share their passion

SLIDE 19 THE CREW alvergnas.com goes up a gear We share their passion Alvergnas is the French specialist in second-hand car sales since 1956. Keen to adapt to the market developments, the brand had to optimise its complete digital presence and gradually shifu from a retail business model to an online business model. #website #SEO #userfriendly #UX #adwordscampaign #bannering #photo&video #CRM www.alvergnas.com OUR EXPERTISES

SLIDE 20 Goods to Give - Intro your social impact Goods To Give enhances Goods To Give

SLIDE 21 your social impact THE CREW Goods To Give enhances Goods to Give collects new non-food products from companies and distributes them to the poor through a network of social organisations fighting poverty in Belgium. They asked us to renew their old website which was not user-friendly nor mobile-friendly. #brandstrategy #logo #brandactivation #socialcampaign #webdevelopment https://www.goodstogive.org/fr/ Goods to Give - Case 1 OUR EXPERTISES

SLIDE 22 Goods to Give - Case 2 THE CREW OUR EXPERTISES

SLIDE 23 EWOB - Intro European Women on boards, a real company bonus EWOB EWOB

SLIDE 24 SITUATION We were asked to completely review EWOB’s strategy, positioning & tone of voice. SOLUTION Our studio team created a new logo and graphic chart for the digital team to be used for the new website. Once the branding & visual identity was completed, we reshaped the website, taking into account the UI/UX to make the website user-friendly and mobile-friendly, and developed a highly attractive new website. #logo #brandawereness #brandidentity #webdevelopment https://europeanwomenonboards.eu/ THE CREW European Women on boards, a real company bonus EWOB EWOB - Case OUR EXPERTISES

SLIDE 25 Enaviga - Intro Enaviga A real source

f inspiration

Enaviga

SLIDE 26 Enaviga - Case THE CREW The Crew demonstrated even before being selected their real interest in our young company by proposing already ideas, concept and visuals. Like in any relationship, it can work only when it works in both ways like this; we are passionate about our development, The Crew is proud to put their name on what they produce. François Helard, Cofounder Enaviga Enaviga is a Belgian startup that created an app that is dedicated to facilitating boat rentals. From booking to check-out, the objective was to launch this user-friendly app and to create an experience for Enaviga’s target audience. #userexperience #teasingvideo #tuto #motiondesign #newwebsite www.enaviga.com Enaviga A real source

f inspiration

“

Discover the video OUR EXPERTISES

SLIDE 27 IBA - Intro IBA IBA, making sense of technology We put people at the heart

f communication

SLIDE 28 THE CREW IBA, making sense of technology We put people at the heart SITUATION IBA (Ion Beam Applications S.A.) is a medical technology company that develops innovative and integrated solutions to diagnose and treat

cancer. IBA is the world leader in proton therapy, currently the most

advanced form of radiotherapy. SOLUTION Following internal strategy methods, we have learned about their primary motivations and how to enhance knowledge and understanding about this particular field of technology. As their strategic partner, we suggested developing and positioning a unique graphic identity for this market that placed the human aspect at the centre of their communications. #strategy #positioning #branding&identity #brandactivation #humancentered https://iba-worldwide.com

f communication

IBA - Case 1 OUR EXPERTISES

SLIDE 29 THE CREW IBA - Case 2 IBA, making sense of technology OUR EXPERTISES

SLIDE 30 IBA Industrial - Intro IBA Industrial IBA back at IMRP!

SLIDE 31 THE CREW IBA back at IMRP! Discover the video In Vancouver at IMRP 2016, IBA introduced the second generation Rhodotron and our new TT50

concepts. Now two years later, these concepts

have become reality. They’re up and running … ready for your application and business. The Crew produced the stand, a corporate brochure, video animation, stand animations and newsletter for IBA industrial. # stand #motiondesign https://youtu.be/i6G8_3nqs9Y IBA Industrial - Case OUR EXPERTISES

SLIDE 32 Assuralia Assuralia ASSURALIA How to promote the profession of "medical advisor"

SLIDE 33 THE CREW IBA - Case 1 ❖ Creation of an "always-on" platform for information on the business, which can be used over the long term ❖ Implementation of activation campaigns in order to ❖ to increase awareness ❖ to generate leads ❖ Mobilization of all actors in the sector Demonstrate that the medical advisors are first and foremost OBJECTIVES: #strategy #positioning #branding&identity #video reportage#humancentered OUR EXPERTISES

SLIDE 34 Interparking - Intro Interparking Interparking, We’re committed to the a partner in tomorrow’s city mobility of the future a player in yesterday’s city,

SLIDE 35 Interparking - Case 1 THE CREW Interparking, We’re committed to the a partner in tomorrow’s city mobility of the future SITUATION In 2018, Interparking celebrates its 60th anniversary. The perfect opportunity for the company to reinforce its positive image and create traffic on its website and at its car parks. interparking-60years.com a player in yesterday’s city, OUR EXPERTISES

SLIDE 36 THE CREW SOLUTION To encourage car park users to participate in the celebration, we invited them to join the contests. Hidden cameras in the car parks caught users in a funny surprising way. These videos were shown on various social media networks with a link to a mini-website created for the occasion. A specially designed 60 years anniversary logo completed the communication part

f this campaign.

#logo #brandactivation #contest #websitetraffic #conversion #webdevelopment KPI 40% of the website visitors were interested in participating in the contests. Interparking - Case 2 OUR EXPERTISES

SLIDE 37 interparking - Intro Interparking Interparking, serving urban mobility for 60 years

SLIDE 38 THE CREW Interparking, activity report with a mobile-first Interparking wanted to create an activity report celebrating their 60th

anniversary. For their 2018 report, they

chose to produce a digital mobile first activity report in addition to their traditional print report. #webpublication #mobilefirst #interviews #printpublication interparking-2018.com Belgocontrol - Case digital version OUR EXPERTISES

SLIDE 39 Test-Achats - Intro Test-Achats Test-Achats A strategy that successfully illustrates the mobilisation

f different target groups

with a common interest.

SLIDE 40 THE CREW VEERLE JAN MARIE MARC GOOGLE ADWORDS BANNERING Test-Achats A strategy that successfully illustrates the mobilisation

f different target groups

with a common interest. SITUATION 2018 For the third time, the Test Achats organisation has launched a recruitment campaign for a group buying scheme for photovoltaic panels. The purchase of photovoltaic panels is a rational purchase, as much due to price as to quality. The consumer is looking for additional information before buying something. Test-Achats - Case 1 OUR EXPERTISES

SLIDE 41 THE CREW SOLUTION We have selected four profiles that meet four different expectations, in the margin of a group buying scheme for photovoltaic panels. Based on the feedback analyses (three waves), we redirected our media efforts. #persona #conversion #googledisplay #SoMe #googleadwords RESULTS + 150% more requests for installation quotations compared to 2017 https://www.test-aankoop.be/acties/zonnepaneel# Test-Achats - Case 2 OUR EXPERTISES

SLIDE 42 Discover in 60 seconds the interest of investing in a photovoltaic installation Test-Achats / Test-Aankoop

SLIDE 43 THE CREW 2019 new challenge Test-Achats / Test Aankoop EWOB - Case Discover the video OUR EXPERTISES

SLIDE 44 Ixelles - Intro An XXL campaign to clean We supported Ixelles the streets of XL Ixelles

SLIDE 45 Ixelles - Case An XXL campaign to clean We supported Ixelles the streets of XL THE CREW SITUATION Tons of litter pollute the streets of Ixelles every day. How do we get pedestrians, tourists and inhabitants to react? How do we open their eyes to the impact of every piece of litter thrown on the streets of Ixelles? SOLUTION This called for a shocking campaign. Something like a 20 meter tall cigarette butt in the middle of Place Flagey, or a soda can the size of a building

n the pavement. Litter in the streets has massive

consequences for our environment. We needed to remind people, and that’s what we did. #brandactivation #guerillacampaign #photomontage OUR EXPERTISES

SLIDE 46 Belgocontrol - Intro Belgocontrol Belgocontrol, giving wings to growth How to harmonise the print & online annual report

SLIDE 47 THE CREW Belgocontrol, giving wings to growth How to harmonise the print & online annual report Belgocontrol is an autonomous public

company. Its main mission is to

guarantee the safety of air traffic in the civil airspace, passengers and the population on the ground. At the same time, we developed a print and digital report that provided creative harmonisation of both approaches. #webpublication #videoproduction #interviews #printpublication https://annualreport2017.belgocontrol.be/ Belgocontrol - Case OUR EXPERTISES

SLIDE 48 Skeys - Intro Skeyes Skeyes, an annual report reflecting the new identity

f the company

SLIDE 49 THE CREW Skeyes, Our eyes on your safety an annual report reflecting their new identity 2018 was a very special year for skeyes: the company celebrated its 20th anniversary and changed its name. On this occasion, we proposed a strong creative concept. As in the previous edition, we developed a print and digital report that provided creative harmonisation of both approaches. #webpublication #videoproduction #interviews #printpublication https://annualreport.skeyes.be/en/homepage/ Belgocontrol - Case OUR EXPERTISES

SLIDE 50 Auchan - Intro Auchan Together let’s reinvent Auchan!

SLIDE 51 Auchan content THE CREW Auchan is a global, family group, a people-centric, winning company, a historic distributor and a next-generation retailer. Auchan Retail probably provides the best retail market experience in Europe. #webpublication www.auchan-retail.com Together let’s reinvent Auchan! Auchan - Case OUR EXPERTISES

SLIDE 52 Auchan content THE CREW Auchan - Case https://www.auchan-retail.com/fr/ Together let’s reinvent Auchan! Worldwide social wall OUR EXPERTISES

SLIDE 53 Auchan content THE CREW Auchan - Case Auchan Holding brings together 3 independent companies Present in 18 countries across 3 continents, Auchan Holding brings together 3 companies with complementary businesses: Auchan Retail is a retailer of everyday useful items, Oney provides banking services that allow customers to finance their purchases and Ceetrus' commercial real estate services provide modern and welcoming premises for our customers. #webpublication https://www.auchan-holding.com/en OUR EXPERTISES

SLIDE 54 Sphere- Intro Sphere SPHERE leader in innovation for responsible packaging

SLIDE 55 Auchan content THE CREW Auchan - Case SPHERE leader in innovation for responsible packaging SPHERE is a family-owned French group founded in 1976. It is the leading European company of household packaging, present in three markets: consumer, professional and local authorities, and producer of bioplastic resins. #webpublication https://sphere.thecrew.digital/ OUR EXPERTISES

SLIDE 56 Rezidor - Intro The Rezidor Hotel Group Moving forward in perpetual motion The Rezidor Hotel Group print & online AR

SLIDE 57 THE CREW Moving forward in perpetual motion The Rezidor Hotel Group print & online AR The Carlson Rezidor Group, one of the world’s top ten hotel groups, wanted to create an online version of its annual

report. The communication director gave

us a clear brief to create a compelling annual report, using innovative digital techniques. #annualreport #buzz #teasing #usercentric #traffictowebsite #bannering #gifanime #motiondesign https://annualreport2016.rezidor.com/ Rezidor - Case OUR EXPERTISES

SLIDE 58 Korys “You must be the change you wish to see in the world” korys

SLIDE 59 THE CREW korys korys case “We invest to create sustainable value through our holistic approach,

ur crafusmanship and our commitment”

is the investment structure of the Colruyt Family OUR EXPERTISES

SLIDE 60 City One City One CITY ONE Make your welcome a signature

SLIDE 61 THE CREW City One is an independent group and a key player in the fields of reception and service in companies, culture, events, entertainment and sales promotion, within airport and railway platforms and finally through the concession of spaces. Our objectives City One More than ever, believing in the human being ❖ Lead conversion tunnel ❖ Create a conversion tunnel for prospects, with measurable KPIs and statistical tracking ❖ Customer prospecting tunnel ❖ Propose content to build loyalty and strengthen the already very strong customer relationship. ❖ Recruitment prospecting tunnel ❖ Identify the targets (students, mothers, job seekers, 50+) and draw the path to reassure them, inspire them and convince them to apply. ➢ Inbound marketing opportunity (storytelling, videos, photos, via emailing) ➢ Activation opportunity (gamification, social media, website, emailing) ❖ still on production OUR EXPERTISES

SLIDE 62 Q8 mazout Q8 Mazout user centric strategy q8mazout.be / lu

SLIDE 63 THE CREW EWOB - Case ❖ 2 Websites : q8mazout.lu and q8mazout.be ❖ 7 different delivery zones (with different sales prices) ❖ 5 Languages (FR / NL / PT / LU / DE) ❖ Order platform + Other information's pages (Increase Traffic) ❖ Better usability to improve conversion rate ❖ Online Payment ❖ Customer Space ❖ Mobile and tablets responsive ❖ Price List and Order page clear and user-friendly ❖ Click to call option ❖ still on production Q8 mazout Tailor-made solution OUR EXPERTISES

SLIDE 64 spmt arista spmt arista Well-being at work, health monitoring, prevention advice, training spmt arista

SLIDE 65 THE CREW Auchan - Case Internal communication: Staff members will integrate the new positioning through the practice of its new values… through the game Internal and external communication

f a new name

❖ transmission of the brand image ❖ stimulation of creativity ❖ strengthening of communication processes ❖ increased employee engagement ❖ development of concrete skills ❖ integration of company values ❖ encouraging employee involvement OUR EXPERTISES

SLIDE 66 Auchan content THE CREW Auchan - Case Internal and external communication

f a new name

external communication: ❖ corporate video ❖ loyalty and cross-selling strategy ❖

nline training & certification (intranet)

❖ commercial simulator OUR EXPERTISES

SLIDE 67 Telene Telene Innovative chemistry for designers Telene

SLIDE 68 THE CREW EWOB - Case Redesign of the website TELENE is an industrial producer of thermosetting resins, active in Europe, the Middle East and Africa. We will Telene Inspire innovation & reassure quality ❖ create a platform that addresses industrial designers, to inspire them, as well as end customers as future prescribers. ❖ illustrate the benefits of the product and provide information about it. ❖ highlight the service provided, to reinforce the notion of partnership, through content such as "technical support" and "technical center". ❖ still on production OUR EXPERTISES

SLIDE 69 Telene Telene Innovative chemistry for designers Telene VAN BUUREN MUSEUM; OUR PASSION FOR THE ART WORLD

SLIDE 70 THE CREW EWOB - Case Redesign of the website Built in the Dutch style in 1928, the museum combines the warmth of a home – the former residence of the banker and art patron David Van Buuren and his wife – with the sumptuousness of a museum. The art deco house is home to an impressive collection of paintings by renowned artists from the 16th century to the 20th century, including the circle of Pieter Bruegel the Elder, James Ensor, Henri Fantin-Latour and Constant Permeke. In addition, the museum is home to a unique collection by the artist Gustave van de Woestijne, a member of the first group

f the Laethem-Saint-Martin school and a major artist of his

time. VAN BUUREN Museum & gardens OUR EXPERTISES

SLIDE 71 Telene Telene Innovative chemistry for designers Telene VAN BUUREN MUSEUM; OUR PASSION FOR THE ART WORLD

SLIDE 72 THE CREW EWOB - Case The Home of collectors, is a place to engage with art Located in Brussels in the heart of Europe, the arthouse is both a place of exchange and reflection on art, as it is the ideal place to sell or acquire a work of art. Their extensive experience of the market, across a broad range of specialisms means you can rely, with confidence on our ability in valuation

f and enhancing your collections.

Arthuis is more than a sales house, more than a gallery, Arthuis is an embassy of Art, a family house for collectors. ❖ create a complete brandbook including new logo style ❖ Develop a website including a auction module ❖ still on production ARTHUIS The residence of art OUR EXPERTISES

SLIDE 73 THE CREW

2019, they trust us

www.thecrewcommunication.com 2019, they trust us FOD/SPF