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The Crew Communication WE DEVELOP GLOBAL CREATIVE CONCEPTS TO INTEGRATE BRANDS INTO LIFE AND CONVERSATIONS Based in Brussels and Lille (France), They shared three character traits: imagination, integrity The Crew Communication was founded in 2004 by a group of and a burning passion to succeed. Since then, we have guys with big agency experience. retained these important values as we have grown … THE CREW www.thecrewcommunication.com
Who we are WHO WE ARE
Who we are - 1 WHO WE ARE Vincent Virginie Graphic designer Noémie Graphic designer Account Executive Paul Senior Developer We don’t know You know your brand better than anyone else, so tell us about it. We want to know more everything. But we about it. We need to define it, understand it and adopt it, so that we can take a fresh look know how to listen. at it and surprise you. THE CREW www.thecrewcommunication.com
Who we are - 2 WHO WE ARE Dora Account Director Karen Account Manager We don’t work for you. We work with you. At The Crew, we’ve always encouraged team spirit. And as a client, you’re automatically part of the team. You’re the starting point of the path we follow together and we will always work towards your objectives. THE CREW www.thecrewcommunication.com
Who we are - 3 WHO WE ARE Fiamma Web designer Hortense Pierre Strategist Developer Bianka UX / UI We are no We believe in a diversity of profiles, because this enriches creativity, because it opens new communications horizons, because it stimulates progress. Quite simply, it’s our DNA. For every briefing we experts. We’re experts put together a pool of experts. This enables us to provide you a relevant creative solution, whatever the type of media, sector or challenge. who communicate. THE CREW www.thecrewcommunication.com
Who we are - 4 WHO WE ARE Damien Karen Noémie Hortense Strategist Account Executive Strategist Account Manager Luc Managing Director We’re not looking to use We’re passionate about technology. We know when you need an annual report all new types of media. rather than a social media campaign. Because your target group isn’t necessarily posting selfies We’re looking for the best on Instagram. Every briefing is a new challenge for us and every new technology is an additional tool. It’s all about being in the right place, at the solution for you. right time. THE CREW www.thecrewcommunication.com
What we do - 1 WHAT WE DO WHAT WE DO THE CREW www.thecrewcommunication.com
What we do - 2 WHAT WE DO BRANDING & IDENTITY We leverage CONSULTING your unique DNA & STRATEGY BRAND to build future ACTIVATION perspective WEB PUBLICATION THE CREW www.thecrewcommunication.com
Summary SUMMARY Goods To FFC Solvac Alvergnas EWOB Sofina Give ENAVIGA IBA Test-Achats Ixelles Belgocontrol Interparking The Rezidor Auchan SPHERE IBA Industrial skeyes Interparking Hotel Group Assuralia korys City One Q8 mazout smpt arista Telene THE CREW www.thecrewcommunication.com
FFC - Intro Discover the new generation Fleet Fuel Card and our B TO B award TOTAL • Q8 • TEXACO
FFC - Case 1 OUR EXPERTISES Discover the new generation Fleet Fuel Card Total wants to exit the current network of fuel cards and create its own network (Fleet Fuel Card) in collaboration with Q8 and Texaco. Total would like to convince fleet managers as quickly as possible of the benefits of this new generation network. #conversion #marketingautomation #api #videoteasing www.fleetfuelcard.be #motiondesign Key results: 34% average opening rate 20% average Click Through Rate BTOB AWARDS 2018 The Crew and Total Belgium wins an award in the category of “Best Use of Direct” THE CREW
FFC - Case 2 OUR EXPERTISES www.fleetfuelcard.be https://www.youtube.com/watch?v=W5670LwacxY THE CREW
Sofina - Intro Sofina: Purpose & Patience Sofina
Sofina - Case OUR EXPERTISES Sofina: Purpose & Patience Sofina is an investment company guided by the long-term vision of its partnerships. They came to us with one objective: to develop brand awareness among global companies. They needed a new way of communication to become more effective and to position themselves as the go-to company for long-term support. “ #strategy #positioning #brandidentity #globalconcept www.sofinagroup.com The Crew Communication has been providing Sofina with support for several years now, for its print and digital communications. We're particularly satisfied with our relations with the agency and with the renewed perception of Sofina among our main prospects and stakeholders. Wauthier de Bassompierre, Executive Committee THE CREW
Solvac - Intro Solvac: main shareholder of Solvay Solvac
Sofina - Case OUR EXPERTISES Solvac Corporate website Solvac is a portfolio company with a 30.71% share in the listed group Solvay. Solvac is a Belgian holding company founded in 1983, which brings together the investments of the descendants of the founding families of Solvay, active in the chemical sector, and of which it is the main shareholder with 30,71 % of the shares. https://www.solvac.be/fr/ THE CREW
Alvergnas - Intro Alvergnas We share their passion Alvergnas
OUR EXPERTISES alvergnas.com goes up a gear We share their passion Alvergnas is the French specialist in second-hand car sales since 1956. Keen to adapt to the market developments, the brand had to optimise its complete digital presence and gradually shifu from a retail business model to an online business model. #website #SEO #userfriendly #UX #adwordscampaign #bannering #photo&video #CRM www.alvergnas.com THE CREW
Goods to Give - Intro Goods To Give enhances your social impact Goods To Give
Goods to Give - Case 1 OUR EXPERTISES Goods To Give enhances your social impact Goods to Give collects new non-food products from companies and distributes them to the poor through a network of social organisations fighting poverty in Belgium. They asked us to renew their old website which was not user-friendly nor mobile-friendly. #brandstrategy #logo #brandactivation #socialcampaign #webdevelopment https://www.goodstogive.org/fr/ THE CREW
Goods to Give - Case 2 OUR EXPERTISES THE CREW
EWOB - Intro EWOB European Women on boards, a real company bonus EWOB
EWOB - Case OUR EXPERTISES EWOB European Women on boards, a real company bonus SITUATION We were asked to completely review EWOB’s strategy, positioning & tone of voice. SOLUTION Our studio team created a new logo and graphic chart for the digital team to be used for the new website. Once the branding & visual identity was completed, we reshaped the website, taking into account the UI/UX to make the website user-friendly and mobile-friendly, and developed a highly attractive new website. #logo #brandawereness #brandidentity #webdevelopment https://europeanwomenonboards.eu/ THE CREW
Enaviga - Intro Enaviga A real source of inspiration Enaviga
Enaviga - Case OUR EXPERTISES Enaviga A real source of inspiration Enaviga is a Belgian startup that created an app that is dedicated to facilitating boat rentals. From booking to check-out, the objective was to launch this user-friendly app and to create an experience for Enaviga’s target audience. #userexperience #teasingvideo #tuto #motiondesign #newwebsite www.enaviga.com “ The Crew demonstrated even before being selected their real interest in our young company by proposing already ideas, concept and visuals. Like in any Discover the video relationship, it can work only when it works in both ways like this; we are passionate about our development, The Crew is proud to put their name on what they produce. François Helard, Cofounder Enaviga THE CREW
IBA - Intro IBA, making sense of technology We put people at the heart of communication IBA
IBA - Case 1 OUR EXPERTISES IBA, making sense of technology We put people at the heart of communication SITUATION IBA (Ion Beam Applications S.A.) is a medical technology company that develops innovative and integrated solutions to diagnose and treat cancer. IBA is the world leader in proton therapy, currently the most advanced form of radiotherapy. SOLUTION Following internal strategy methods, we have learned about their primary motivations and how to enhance knowledge and understanding about this particular field of technology. As their strategic partner, we suggested developing and positioning a unique graphic identity for this market that placed the human aspect at the centre of their communications. #strategy #positioning #branding&identity #brandactivation #humancentered https://iba-worldwide.com THE CREW
IBA - Case 2 OUR EXPERTISES IBA, making sense of technology THE CREW
IBA Industrial - Intro IBA back at IMRP! IBA Industrial
IBA Industrial - Case OUR EXPERTISES IBA back at IMRP! In Vancouver at IMRP 2016, IBA introduced the Discover the video second generation Rhodotron and our new TT50 concepts. Now two years later, these concepts have become reality. They’re up and running … ready for your application and business. The Crew produced the stand, a corporate brochure, video animation, stand animations and newsletter for IBA industrial. # stand #motiondesign https://youtu.be/i6G8_3nqs9Y THE CREW
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