THE CLEAR COOPERATION RULE NEW MLS RULE STARTING MAY 1 CLEAR - PowerPoint PPT Presentation

THE CLEAR COOPERATION RULE

NEW MLS RULE STARTING MAY 1 CLEAR COOPERATION Wi t hin one ( 1 ) b us ine ss da y of ma r ke t ing a p r ope rty t o t he p u blic , t he li st ing b r oke r m ust su bmi t t he li st ing t o t he MLS fo r coope r a t ion w i t h o t he r MLS pa rt icipan ts . CAN BE IN THE ACTIVE OR COMING SOON STATUS

BACKGROUND OF NEW RULE NAR MANDATE TO COMPLY WITH AS OF MAY 1 COMPLAINTS GENERATED FROM THOSE WHO WERE PUBLICIZING LISTINGS ( THROUGH SIGN IN THE YARD , SOCIAL MEDIA , ETC ) AND THE LISTING WAS NOT YET IN THE MLS CONCERNS AROUND VIOLATING SPIRIT OF MLS & FAIR HOUSING

EXISTING RULES THESE RULES DO NOT CHANGE WITHIN 48 HOURS OF GETTING AN EXCLUSIVE LISTING AGREEMENT , THE MLS MUST BE NOTIFIED IF THE PROPERTY IS TO BE DELAYED ENTRY IN THE MLS FOR A TIME PERIOD ( EX : TO COMPLETE PHOTOS , STAGE , ETC .) SAVE AS DRAFT LISTING OR EMAIL LISTING AGREEMENT TO MLSSUPPORT @ CCIAOR . COM

EXISTING RULES THESE RULES DO NOT CHANGE ALL EXCLUSIVE LISTINGS TAKEN MUST BE INPUT INTO TO THE SERVICE EXCEPT IF THE SELLER SIGNS AN AGREEMENT FOR A BROKER EXCLUSIVE MANDATE TO ENTER ONLY APPLIES TO RESIDENTIAL , MULTI - FAMILY , AND LAND

MANDATORY SERVICE AREA ALL OF THESE RULES ONLY APPLY TO LISTINGS TAKEN IN BARNSTABLE , DUKES , NANTUCKET COUNTIES AND THE TOWN OF WAREHAM

NEW RULE TIMELINE SEPTEMBER 2019 - NAR MLS COMMITTEE RELEASES PROPOSAL OCTOBER 2019 - CCIMLS DISCUSSES PROPOSAL AT BROKER ROUNDTABLES GATHERING FEEDBACK ; CCIMLS SUBMITS FEEDBACK NOVEMBER 2019 - NAR BOD PASSES NEW RULE WITH MAY 1 ST IMPLEMENTATION JANUARY 2020 - CCIMLS LAUNCHES CLEAR COOPERATION TASK FORCE FEBRUARY 2020 - CCIMLS BOARD REVIEWED TASK FORCE RECOMMENDATIONS MARCH 2020 - CCIMLS BOARD APPROVES RECOMMENDATION FOR COMING SOON STATUS APRIL 2020 - CCIMLS BOARD APPROVES CLEAR COOPERATION POLICY MAY 1 , 2020 - IMPLEMENTATION OF NEW RULE

COMING SOON STATUS MAY STAY IN COMING SOON FOR UP TO 21 DAYS * MAY NOT SHOW THE PROPERTY TO OTHER AGENTS OR CONSUMERS ALLOWS THE LISTING AGENT TO ' PUBLICLY MARKET ' THE PROPERTY * D ur ing t he Ma ss ach us e tts S t a y a t Home O r de r , a li st ing ma y st a y in ' Coming Soon - No Sho w ing s ' st a tus fo r u p t o 21 da ys w hen af t e r t he S t a y a t Home o r de r end s

GUIDANCE ON PUBLIC MARKETING P u blic ma r ke t ing incl u de s , b ut i s no t limi t ed t o , fl y e rs di s pla y ed in w indo ws , y a r d s ign s , digi t al ma r ke t ing on p u blic facing w eb s i t e s , b r oke r age w eb s i t e di s pla ys , digi t al comm u nica t ion s ma r ke t ing ( email bla sts ), m u l t i - b r oke r age li st ing s ha r ing ne tw o r k s , and applica t ion s a v ailable t o t he gene r al p u blic . Thi s incl u de s t he us e of an y lang u age t o s olici t s ho w ing s abo ut a p r ope rty . A t all t ime s , s ho w ing t he p r ope rty t o b r oke rs o uts ide t he li st ing fi r m o r t o t he clien ts of b r oke rs o uts ide of t he li st ing fi r m i s con s ide r ed p u blic ma r ke t ing . Ab s en t an office e x cl us i v e ag r eemen t , s ho w ing t he p r ope rty t o clien ts o r o t he r agen ts in y o ur b r oke r age i s con s ide r ed p u blic ma r ke t ing . YOU CAN DO ANY OF THESE ACTIVITIES AS LONG AS THE LISTING IS AVAILABLE IN THE MLS

GUIDANCE ON PUBLIC MARKETING PUBLIC MARKETING IS NOT JUST THE LISTING AGENT / BROKERAGE DOING MARKETING ACTIVITIES BUT ALSO THE SELLER , PHOTOGRAPHER , ETC . E x ample : Selle r po sts on Ne xt Doo r , Facebook , e t c . t he y a r e s elling t hei r ho us e and t o con t ac t y o u fo r all info r ma t ion . Li st ing m ust be a v ailable a s Coming Soon o r Ac t i v e w i t hin 1 b us ine ss da y .

THIS RULE DOES NOT PROHIBITING YOU FROM DOING ANY MARKETING ACTIVITIES JUST IF YOU DO , THE PROPERTY MUST BE AVAILABLE IN THE MLS WITHIN 1 BUSINESS DAY

WHAT IF THE SELLER DOES NOT WANT THE PROPERTY ON THE MLS ? THAT WOULD BE CONSIDERED AN OFFICE EXCLUSIVE LISTING SELLER HAS ABILITY , IF YOUR BROKERAGE POLICY ALLOWS , FOR AN OFFICE EXCLUSIVE LISITNG FOR REASONS THE SELLER CHOOSES ( i . e . PRIVACY )

OFFICE EXCLUSIVE LISTING NEW FORM AVAILABLE FOR USE SELLER CERTIFIES THEY WANT TO DO THE FOLLOWING : - NOT LIST HOUSE IN MLS - IF PUBLICLY MARKETED , WILL BE IN MLS WITHIN 1 BUSINESS DAY - BELIEVES LISTING BROKER COOPERATION WITH OTHER REALTORS IS NOT IN CLIENT BEST INTEREST - NOT DOING THIS TO SKIRT FAIR HOUSING LAW - MLS HAS ALL AVAILABLE CONTROLS TO MAINTAIN PRIVACY ( IE : ADDRESS WITHHELD FROM INTERNET , NOT DISTRIBUTED TO IDX OR PUBLISHERS ( R . COM , ZILLOW , ETC )

TAKEAWAY IF YOU MARKET , SHOW , OR SHARE YOUR LISITNG AFTER MAY 1 ST MUST BE IN THE MLS WITHIN 1 BUSINESS DAY EVEN IF YOU & SELLER DECIDED TO ENTER INTO MLS AT LATER DATE

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