THE BRAZILIAN ORANGE JUICE SECTOR Presentation to Representatives - - PowerPoint PPT Presentation
THE BRAZILIAN ORANGE JUICE SECTOR Presentation to Representatives of the European Commission November 29th, 2011 Christian Lohbauer | Executive President About CitrusBR CitrusBR was founded in June 2009 by the biggest Brazilian
Christian Lohbauer | Executive President
2
NFC – Not-from- concentrate Orange Juice FCOJ – Frozen Concentrate Orange Juice By-products: Essential oil, Citrus pulp pellets, D- limonene, Terpene and others.
200.000 400.000 600.000 800.000 1 .000.000 1 .200.000 1 .400.000 1 .600.000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 201 0 201 1 * Tons EU-27 Others * 1 st. Semester 66% 72% 72% 68% 72% 66% 64% 62% 68% 66% 69% 70%
Brazilian Exports of Orange Juice
in tons of FCOJ Equivalent to 66° Brix
4
70,4% 8,1% 7,9% 5,5% 8,0%
EU USA Japan China Others * In FCOJ Equivalent to 66º Brix
Source: Secex 2011
Total: 534 thousand tons of FCOJ equivalent
Brazilian Orange Juice Exports - 1 st. Semester of 201 1
5
– Reorganization of the Brazilian Citrus Chain
– Orange juice consumption in its 40 main markets has decreased -1.6% per year during the last decade