The better decision OUR ROOTS History Region founded in 2002 in - - PowerPoint PPT Presentation

The better decision

OUR ROOTS

History

• founded in 2002
• wner-managed
• continuous growth
• full-service
• market research-based

business consultancy

• since 2008, regular in-

company training (FAMS)

• 30 market researchers
• diverse disciplines,

extensive know-how

• well-known clients from the

German and international economy

Region

• in the centre of Bielefeld, in

the heart of Eastern Westphalia

• ne of the strongest

economic regions in Germany

• home of innovation leaders
• numerous world market

leaders in the processing industry

• established science location
• excellent networking with

regional partners from science and technology

OUR ROOTS

OUR PHILOSOPHY

UNDERSTAND

• intensive listening
• target groups, markets,

and methods

• recognizing what you

personally and your

• rganization needs

ADVISE

• always context-relevant
• with sensitivity to in-

dividual customer needs

• commitment that is

responsive and insightful beyond the constraints of the specific project EMPOWER

• get the most out of your

available schedule with

• ur flexible, effective

approach

• use our expertise,

experience and know- how to empower you to focus on your core activities RESPECT

• highest respect for all

project participants

• motivated employees,

satisfied customers, and committed respondents PASSION

• enthusiasm for market

research with its versatility, its challenging questions, and the

• pportunity to find

answers HOLISTIC APPROACH

• each project member is

knowledgeable in all work steps

• the project as a whole is

always in focus

• selected implementation
• f necessary specialist

expertise

• the result: real value-

added knowledge

CONSULTED RESEARCH

OUR PHILOSOPHY

Products and Services

• adaption of products and

services to changing circumstances

• systematically identify and

satisfy new needs

• respond appropriately and in

good time, develop, and

• ptimize creative solutions

rc offers the following services:

• Concept Research
• Price Research
• Potential Analyses
• User Experience / Usability

Communication

• positive influence of attitudes

to products and services

• however: high investment

costs

• what needs to be

communicated, how, when and by whom?

• to make the most effective and

efficient use of communication tools For you, rc applies the following solutions:

• Brand Positioning
• Tracking of Brand Strength
• Communication Efficiency
• Advertising Impact

Relationship Research

• the relationship to stakeholder

groups (customers, potential customers and employees) as the most important drivers of value creation

• the consequent alignment of

the market research projects to concrete improvement actions rc uses the following instruments:

• Customer Satisfaction

Research

• Customer Loyalty Research
• Service Quality

Management

• Responsiveness to

Complaints

• Employee Satisfaction
• Internal Service Quality

OUR COMPETENCES

OUR COMPETENCES

ComTrack

Objective

• Implicit and explicit impact of communication tools, campaigns and

actions on customer relationships and image

• Improved budget allocation among various communication tools

Approach

• Telephone survey, decision makers in private households
• Continuous survey (period of 2 years)
• Application of data mining procedures und regression analysis

Brand Performance

Objective

• Brand positioning, respectively determination of brand image and

brand strength in the benchmark to relevant competitors

• Strategic orientation of the brand and further development of the

brand portfolio of the client

• Target group segmentation

Approach

• Online survey (online panel) among holiday travellers in 10

countries

OUR PROJECTS (1)

Premium Travels

Objective

• Determination of the requirements for the premium of an airline
• Preference measurement for different product details
• Determination of the most promising concept for the premium

product based on verbal concepts or product characteristics Approach

• Online survey among customers of the airline in 6 countries
• Several consecutive survey phases

UNSERE PROJEKTE

Customer Loyalty

Objective

• Determination of customer loyalty and customer relationship quality

in various industries and customer groups in the client's b2b environment

• Determination of action priorities and efficient measures to increase

market success through customer loyalty Approach

• Online survey with telephone reminder

OUR PROJECTS (2)

TOURISM & TRANSPORT ENERGY RETAIL TELECOMS HEALTH INDUSTRY

OUR REFERENCES

OUR REFERENCES

Katrin Brüggemann-Helmold

Managing Director Telephone: +49 521 557 771-12 E-Mail: katrin.brueggemann@r-c-online.com

Dirk Helmold

Managing Director Telephone : +49 521 557 771-10 E-Mail: dirk.helmold@r-c-online.com

Ingo Sander

Managing Director Telephone : +49 521 557 771-11 E-Mail: ingo.sander@r-c-online.com

www.r-c-online.com

rc - research & consulting GmbH Mauerstraße 8 33602 Bielefeld Germany