The arts mean business! 1/26/2018 Arts & Economic - - PDF document

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Jan 13, 2024 441 likes •590 views

The arts mean business! 1/26/2018 Arts & Economic Prosperity 5 Randy Cohen, Americans for the Arts 1 1/26/2018 $21 Million Total economic impact of the nonprofit arts industry in Washington County (2015) Fulltime Fulltime

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Arts & Economic Prosperity 5 Randy Cohen, Americans for the Arts

The arts mean business!

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$21 Million

Total economic impact of the nonprofit arts industry in Washington County (2015)

Full‐time equivalent jobs supported annually by the Nonprofit Arts Industry in Washington County Full‐time equivalent jobs supported annually by the Nonprofit Arts Industry in Washington County

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$1.56 Million

Annual state and local government revenue generated annually by the Washington County nonprofit arts industry

Total Nonprofit Arts Industry Economic Impact Population: 500,000 to 1,000,000

50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000

Washington County Similar Study Regions Portland

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Arts Organizations

31 organizations
$13.8 million in

direct expenditures

Labor, facilities,
perations,

programming

Data Reliability

About 40%

participation rate ‐ 31/78

Targeted the largest
rgs in Washington

County

Who and how

much is missing?

If anything, our

numbers are low

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17 2 9 3 1

Under $100,000 $100,000 ‐ $250,000 $250,000‐$999,999 $1,000,000 ‐ $4,999,999 $5,000,000 ‐ $9,999,999

Washington County Arts Organizations by Budget Size (Expenditures)

Education 19% Performing Arts 52% Museums and Heritage 13% Visual Arts 3% Support & Advocacy 13%

Washington County Arts Organizations by Discipline

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13 18 22 22 40 10 5 134 4 31 53

Central Oregon Clackamas County Clatsop County Corvallis Eugene Lincoln County Northeast Oregon Portland Southern Oregon Washington County Yamhill County

Number of Participating Arts Organizations by Study Region in Oregon

$9.9 $5.8 $2.8 $27.5 $40.7 $1.59 $0.65 $194.7 $37.5 $13.8 $20.6

Central Oregon Clackamas County Clatsop County Corvallis Eugene Lincoln County Northeast Oregon Portland Southern Oregon Washington County Yamhill County

Arts Organization Expenditures in Millions

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Audience Impact

450+ audience surveys
Collected at over 20+

events

Ticketed and non‐ticketed

events

Arts Event Attendee Spending

360,000+ art event

attendees

Attendees spent

$20/person/event

utside the cost of

admission

$7.2 million

annually

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23.60% 15% 13.60% 11.60% 10.80%

9.65% 8.50% 18.35% 23.80% 39.65%

18‐34 35‐44 45‐54 55‐64 65+

Population Event Attendees

Age of Washington County Residents and Arts Event Attendees

High School 6% 2‐year degree 11% 4‐year degree 38% Masters degree or higher 45%

Washington County Arts Event Attendees by Educational Attainment

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1/26/2018 9 11.45% 16% 19.05% 14.60% 15.45% 23.45% Less than $40,000 $40,000 to $59,999 $60,000 to $79,999 $80,000 to $99,999 $100,000 to $119,999 $120,000 or more

Washington County Arts Event Attendees by Household Income

500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000

Year‐Round Population Event Attendance

Year‐Round Population vs. Arts Event Attendance

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Per Person, Per Event Expenditures by Study Region

Washington County Arts Events & Cultural Tourism

66.5% 33.5%

Residents Non‐Residents

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91.5%

Of non‐resident attendees said the primary purpose of their trip to Washington County was to attend that specific arts or cultural event

65.6%

Of non‐residents said they would have traveled to a different community to attend a similar arts or cultural event if they hadn’t come to Washington County

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Number of non‐resident attendees who paid lodging expenses in association with attending that specific event (around 5,500 people)

36.5% 32.4% 45.6% 24.5% 12.1% 30.7% 13.8% 15.7% 82.4% 33.5% 37.0% Central Oregon Clackamas County Clatsop County Corvallis Eugene Lincoln County Northeast Oregon Metro Southern Oregon Washington County Yamhill County

Percentage

f Arts Event

Attendees that are non‐ residents

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$25.90 $21.37 $27.08 $18.84 $16.02 $18.52 $17.44 $21.57 $25.31 $17.79 $22.97 $110.25 $38.25 $115.65 $37.43 $42.29 $93.95 $102.17 $50.55 $169.40 $24.75 $45.24

Residents Non‐Residents

Cultural Tourists Spend More! Per Person Event Spending

Per Capita Nonprofit Arts Industry (Total Economic Impact/ year‐round population)

Southern Oregon: $3,400 Corvallis: $1,200 Yamhill: $440 Eugene: 390 Portland: $380 Clatsop County: $365 Lincoln County: $225 Washington County: $37 Clackamas County: $37 NE Oregon: $25

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Tualatin Valley Creates

Increase arts event attendance through

communications and promotion

Support existing programs and foster growth
f new programs serving a broader audience
Work to achieve greater access to arts for all,

including culturally‐relevant art for the diverse community

Provide forward thinking leadership and long‐

term strategic planning for the sector