The Artificially Intelligent Pharma & Healthcare Sector M. - - PowerPoint PPT Presentation

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The Artificially Intelligent Pharma & Healthcare Sector M. - - PowerPoint PPT Presentation

The Artificially Intelligent Pharma & Healthcare Sector M. Morris Hosseini, MSc, PhD Senior Partner CC Pharma & Healthcare Roland Berger Grand Hyatt Athens, September 24 th 2018 What are the therapies of the future in the digital


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  • M. Morris Hosseini, MSc, PhD

Senior Partner CC Pharma & Healthcare Roland Berger

Grand Hyatt Athens, September 24th 2018

The Artificially Intelligent Pharma & Healthcare Sector

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What are the therapies of the future in the digital health era for Pharma and Healthcare and why is Artificial Intelligence so crucial? How does Artificial Intelligence work and where can it help in leveraging and expanding our existing knowledge pool in Pharma and Healthcare? How will Artificial Intelligence affect the stakeholder landscape in Pharma and Healthcare and which opportunities and threats arise?

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Population shift along advancing medicine in Pharma and Healthcare

"Individualized" "One size fits all"

blockbuster medicine

Personalization focus

Past Future Present

Blockbuster Stratified Precision "P4"

  • Predictive
  • Preventive
  • Participatory
  • Personalized

Untreatable

precision "P4" medicine

Digital Health as accelerator Co-diagnostics as accelerator

Pill Pill Test Pill Test Data

Source: L. Hood, Roland Berger

Modern medicine can reach an ever larger share of the population, however ever smaller populations

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An enormous amount of health-related data becomes available but needs to be interpreted for modern medicine

Digital Health data sources and according application opportunities

Data interpretation

Data generation technologies (Digital Health Data Sources)

Cyto- mics

Digital Health Enabled/ Enhanced applications

> Allogeneic Stem Cells > iPS1) > CRISPR2)-Cas9 > Advanced imaging > In-situ hybridization > Intracellular transport visualization > Microbiome-genomics > IVD3)/wearables > Micro-array sensors > uHTS4) > Mass spectroscopy > Genome sequencing > Epigenomic profiling > Transcription mapping

Histo- mics Microbio- mics Metabolo- mics Proteo- mics Geno- mics

Monitoring of health state / Maintenance of wellbeing Identification of disease related agents and patterns Prediction of diseases Novel therapies and transport mechanisms Identification of cell differentiation pathways Regenerative therapies / Gene therapies

Source: Roland Berger 1) induced Pluripotent Stem Cells 2) Clustered Regularly Interspaced Short Palindromic Repeats 3) In Vitro Diagnostics 4) ultra High Throughput Screening

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AI is the core technology to help manage complexity

  • f systems biology to create actionable solutions

Complexity of Digital Health in systems biology

Complexity and variability of humans

Organs … Molecules Genes 100 trillion cells 35,000 orfs 6 bn nucleotides 20,000 proteins Cells Microbiome Cytome Metabolome Proteome Transciptome Epigenome Genome

Multi-Omics Major challenges due to digital health complexity

Organisms Populations

50 organs

> To find relevant signals within this enormous amount of individual data and enhance

the signal-to-noise ratio

> To analyze and interpret the data signals and enable

actionable health related

decisions

Source: Roland Berger

Artificial Intelligence as core technology to alleviate complexity challenge

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There is a big 'buzz' around AI in healthcare, which attracts approx. 18% of global AI investment

Financial Services Retail

20% 45% 17%

Others

Health Care

18%

Artificial Intelligence represents

  • ne of technology's most

important priorities and healthcare is perhaps AI's most urgent application. — Peter Lee, Director of Research I believe we will reach a point around 2029 when medical technologies will add one additional year every year to your life expectancy — Ray Kurzweil, Chief Futurist

Source: IDC, Roland Berger

Share of global investment in AI by major industry

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A myriad of AI startups have emerged in the Pharma and Healthcare space along a great variety of use cases

Source: IDC, CBInsights, Roland Berger

Landscape of AI startups in Pharma and Healthcare

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What are the therapies of the future in the digital health era for Pharma and Healthcare and why is Artificial Intelligence so crucial? How does Artificial Intelligence work and where can it help in leveraging and expanding our existing knowledge pool in Pharma and Healthcare? How will Artificial Intelligence affect the stakeholder landscape in Pharma and Healthcare and which opportunities and threats arise?

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Output data/ answers

AI does not need a defined algorithm – It "creates" one based on enormous amounts of data

Comparison between classical programming and AI

Classic pro- gramming "Smart heuristics"

> Fixed "if this, than that" algorithms are developed during program design > Algorithm is designed for a specific pattern in input data > All heuristics need to be specifically considered during design

Machine learning "AI"

> Machine learning "generates" the algorithm based on large input data sets – the more data, the better the algorithm > The algorithm adapts with feedback from output data ("the network is trained")

Pre-defined algorithm Input data Self – learning algorithm Feedback

  • utput data

Input data Output data

Source: Roland Berger

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Evidence-based medicine ensures that clinical decisions are made based on what is known

Evidence-based decision making in clinical practice (1/2)

known knowns known unknowns unknown unknowns unknown knowns

Source: Acta Inform Med, NIH, D. Rumsfeld , Roland Berger

> Evidence based medicine (EBM) is the conscientious, explicit, judicious and reasonable use of modern, best evidence in making decisions about the care of individual patients

Evidence-Based Medicine

> EBM integrates clinical experience and patient values with the best available research information > EBM aims to increase the use of high quality clinical research in clinical decision making

Quadrants of medical knowledge

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> Leverage of already existing but hitherto untapped experience base

unknown knowns

AI can help us both for the unknown knowns as well

as for the known unknowns with its adaptive algorithms

Informed Treatments

known knowns

> Routine anamnesis > Readily accessible knowlegde > Experience pool of GP doctor > Treatment guidelines > New publications > Rare specific/orphan cases > Full leverage of current knowledge base

unknown unknowns

Trial & Error/ Research

> Serendipity-driven unexpected experiences Routinely access- ible and leveraged GP knowlegde Advanced Specialist medical expertise "Smart Heuristics" Artificial Intelligence Doctor Knowledge Doctor Intuition

known unknowns

> Hypothesis-driven non-clinical and clinical research and development > AI-powered high-throughput screening and systems biology Targeted expansion of knowledge and mechanistic understanding Unintended surprise discoveries

Source: Roland Berger

Artificial Intelligence leverage points along the quadrants of medical knowledge

unknown knowns

Artificial Intelligence enabled leverage points along quadrants of medical knowledge

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✓ Problem

> Every year about 5.4 million new skin cancer cases in the US; rate of survival decreases from 97% to 14% if detected in a later stage

Approach

> The technology is fueled by deep learning programs and a 130,000 image database of high-quality and pre-diagnosed medical imagery > The AI is build up on Google's already present AI that was trained to identify 1.28 million images from 1,000

  • bject categories

Advantage

> Technology achieved the accuracy of board-certified dermatologists > Future goal is an app that can be used as a scanner on human skin lesions to detect skin cancer

Source: Stanford News, Roland Berger

AI-Example: KNOWN UNKNOWNS

Stanford's researchers developed an AI that can detect skin cancer after machine learning with 130,000 images

Improved skin cancer detection employing AI

Functionality: Visual Processing

> AI powered pattern recognition employing deep learning and pre- diagnosed image database

Source: Stanford News: Roland Berger

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13 18_09_24 Economist Presentation AI in Pharma Hosseini fv.pptx Source: Company information, Roland Berger

> Recursion uses a combination of artificial intelligence, automation and experimental biology to industrialize the discovery of new cures > Thousands of drug candidates are tested with different cellular models for rare diseases > By using AI and advanced automation, large datasets are compiled from cellular images > Cellular image datasets are used to construct a large portfolio of high- value cellular models that provide insight into disease mechanisms and toxicity

Recursion pharmaceuticals is employing AI for pharma research by automated testing at cellular level

Drug discovery via AI enabled speed testing

AI-Example: KNOWN UNKNOWNS

Source: Company websites, Roland Berger

Artificial intelligence unlocks maximum data from cellular image datasets Entirely automated approach allows to achieve the industrialization of discovery biology Revealing genetics through the lens of the Recursion platform can illuminate a map of human biology

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Beyond knowledge, physical interaction and personal communication are an essential dimension for decisions

known knowns

> Routine anamnesis > Readily accessible knowlegde > Experience pool of GP doctor > Treatment guidelines > New publications > Rare specific/orphan cases > Full leverage of current knowledge base

unknown unknowns

> Serendipity-driven unexpected experiences Informed Treatments Trial & Error / Research

Interaction / Communication

> Physical interaction and personal communication Routinely access- ible and leveraged GP knowlegde Advanced Specialist medical expertise "Smart Heuristics" Artificial Intelligence Doctor Knowledge Doctor Intuition Targeted expansion of knowledge and mechanistic understanding Unintended surprise discoveries > Leverage of already existing but hitherto untapped experience base

unknown knowns known unknowns

> Hypothesis-driven non-clinical and clinical research and development > AI-powered high-throughput screening and systems biology

Source: Roland Berger

Artificial Intelligence leverage points along the quadrants of medical knowledge

unknown knowns

Artificial Intelligence enabled leverage points along quadrants of medical knowledge

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Also along this dimension, AI can help improve clinical decision making by empowering patients via access to knowledge

known knowns

> Routine anamnesis > Readily accessible knowlegde > Experience pool of GP doctor > Treatment guidelines > New publications > Rare specific/orphan cases > Full leverage of current knowledge base Informed Treatments Trial & Error / Research

Interaction / Communication

> Physical interaction and personal communication > AI-powered symptom checkers and chatbots Routinely access- ible and leveraged GP knowlegde Advanced Specialist medical expertise "Smart Heuristics" Artificial Intelligence Doctor Knowledge Doctor Intuition

unknown unknowns

> Serendipity-driven unexpected experiences Targeted expansion of knowledge and mechanistic understanding Unintended surprise discoveries

known unknowns

> Hypothesis-driven non-clinical and clinical research and development > AI-powered high-throughput screening and systems biology > Leverage of already existing but hitherto untapped experience base

unknown knowns

Source: Roland Berger

Artificial Intelligence leverage points along the quadrants of medical knowledge

unknown knowns

Artificial Intelligence enabled leverage points along quadrants of medical knowledge

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16 18_09_24 Economist Presentation AI in Pharma Hosseini fv.pptx Source: Company websites, Roland Berger

> Treato collects and analyzes content of patients and caregivers about treatment-related experiences > Patients not just do research on health-related topics – they also tell their story > The patented analytics and big data technology turn billions of online conversations into meaningful social intelligence > Company has partnered with 13 of the top 50 pharmaceutical companies and its website helps millions

  • f visitors each month

> Ada Health is a mobile app which aims to provide a "physician in your pocket" > The technology employs Artificial Intelligence in combination with medical insights of physicians and hence offers new levels of personalized care > Recent announcement of a € 40 m private funding

Description & Features

Ada and treato are two digital solutions to support interaction with doctors fostering empowered patients

Patient-supporting apps for symptom checking and treatment advice powered by AI

AI-Example: INTERACTION & COMMUNICATION

Source: Company websites, Roland Berger

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What are the therapies of the future in the digital health era for Pharma and Healthcare and why is Artificial Intelligence so crucial? How does Artificial Intelligence work and where can it help in leveraging and expanding our existing knowledge pool in Pharma and Healthcare? How will Artificial Intelligence affect the stakeholder landscape in Pharma and Healthcare and which opportunities and threats arise?

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100% 100%

Shift in depth of value add in diagnosis and therapy

Current distribution on depth of value add

> Medical practitioners analyze diagnostic test results, conduct patient counsellations and recommend therapies

Future distribution on depth of value add

> Shift of decision-making from medical practitioners towards algorithms, which will conduct diagnoses and derive therapeutic recommendations > Medical practitioners will increasingly perform QA and provide second and third level expert support, while main depth of value add is performed by algrorithms

Player movement towards outpatient care Patient empowerment due to full integration and digitization along patient journey

Hospitals

  • HMOs

MedTech Outpatient Care SHIs PHIs Startups Pharma IT- Players

DIGITAL

Early detection Symptoms Self-diagnoses and per telemedicine Appointments via app Continuous remote care via sensors and apps Intelligent, IT-based diagnoses and therapy recommendations Distribution to the patient Data / EHR Tracker Transmission

  • f patient data

Patient record with data in control of the patient Direct reimbursement after data transfer to health insurance

AI will shift the asymmetry of knowledge towards patients thereby setting the landscape in motion

Shift of decision making along stakeholder landscape in healthcare

Medical practitioners Other healthcare players

Source: Roland Berger

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Danger is not "Artificial Intelligence" – but "Natural Stupidity"

Artificial Intelligence: Threat or Opportunity?

AI

Source picture hair: Wikipedia MICHAELVADON@MICHAELVADON.COMM

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SENIOR PARTNER

Roland Berger

Competence Center Pharma & Healthcare Bertolt-Brecht-Platz 3 | 10117 Berlin | Germany

E-Mail: morris.hosseini@rolandberger.com

  • M. Morris Hosseini, MSc PhD

Your contact for further information

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