THE ART OF WORDS DIGITAL CLASS How to communicate your value as a - - PowerPoint PPT Presentation

How to communicate your value as a (totally genius and absolutely magical) graphic designer

Brought to you by Cass Lane from Wild Spirit Copywriting.

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THE ART OF WORDS DIGITAL CLASS

YOUR EXPERT EDUCATOR:

Cass Lane

Resident word-wooer and the go-to wordy sidekick for creative bosses (Accidental) plant murderer Owner of Wild Spirit Copywriting (www.wildspirit.co) Bubble tea sipper (matcha milk, please) Dog mama to a demonic but adorable border collie Trusted, loved and used by your legendary summit leaders, Anna Dower and Emma Kate

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You’ll know your value proposition needs work if:

Your current clients *aren’t* your dream clients. You’re unsure why your dream clients *aren’t* working with you. You wish you had a fuller calendar and/or higher-paying projects. You struggle to explain ‘why’ your dream clients should hire you. Your website isn’t converting clients. You don’t feel like your business is memorable or persuasive.

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A persuasive value proposition:

Appeals emotionally to your dream clients. Builds instant trust and rapport. Creates a powerful demand for your service(s). Illuminates your genius and why *you*. Showcases your benefjts. Gives your dream clients a compelling reason to say, “yes”.

Your value proposition can and should be recycled across your website, content marketing and social media for consistent – and persuasive AF – messaging.

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Psst – make sure you stay ’til the end to scoop up your bonus freebie!

THE VISIONARY VALUE PROPOSITION PLANNER

Your go-to workbook for crafting a bite-sized value proposition that makes your dream clients drool

Your value proposition should communicate:

Who you are. What you do. How you do it. Who you do it for. Why your dream peeps should care.

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VANISHING VALUE

Common value proposition communication stufg-ups (and how to fjx ‘em)

Mistake #1: It’s all about you.

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Mistake #1: It’s all about you. Wordy fix: Make it about *them*

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Mistake #2: You don’t know *them* well enough.

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Mistake #2: You don’t know *them* well enough. Wordy fix: Research and write for your target market.

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Mistake #3: Your words are boring.

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Mistake #3: Your words are boring. Wordy fix: Give your words personality and presence.

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Ready for some word-wooing

• f your own?

GET IT FOR FREE wildspirit.co/value THE VISIONARY VALUE PROPOSITION PLANNER

Your go-to workbook for crafting a bite-sized value proposition that makes your dream clients drool