The 7 D’s: Shaping the Future of Work Dr. Nicola J. Millard Head of Customer Insights & Futures BT Global Services Innovation Team
Online Reputation for HR Practitioners Linzi Conway Managing Partner Key to Success Consultants
HR ONLINE JOURNEY HR professionals should be role modelling good behaviour online. Time to look in the mirror! SPEAKER: Linzi Conway Email: info@ktsconsultants.co.uk TWEET Me @keytosuccessni MOBILE: 07748 158918
HR to a large extent plays an active role in shaping the reputation of your company online. HR represents the company’s reputation internally. Building up a good PR and reputation internally and externally reduces more than half the chances for a company to risk its reputation. Your employer brand has a role to play when luring best talent to be a part of the growing workforce.
BOTH POTENTIAL AND CURRENT EMPLOYEES EXPECTATIONS HAVE RISEN. TECHNOLOGY HAS EVOLVED. IT’S TIME TO INNOVATE !
Building Relationships • The new reality – is that everyone employed by your business plays a role in its business development chain – Like it or not, businesses and their employees are – or should be – “always on” when it comes to building relationships – you must make your BEST POSSIBLE impression at each moment that a person experiences your brand across their journey offline and online
• More than 76% of adults in NI, now own a smartphone Ofcom’s 2017 Communications Market Report Northern Ireland • Connected is seen as a core part of many people’s daily lives, with many respondents claiming to feel lost without it and admitting to being ‘hooked’ • A third of internet users (34%) say that they find it difficult to disconnect from the internet’ Coping in a Connected World Research
• The average UK adult uses media & communication services for 8 hours 45 minutes, & sleeps for 8 hours 18 minutes – 51% of all mobile users make sure their phone is within reaching distance when they go to bed – 45% say the last thing they do before they sleep is check their phone – 44% check their phone within seconds of waking – 27% of mobile users said that when they wake up during the night, the first thing they do is check their phone – 25% said that when they are offline they feel nervous and/or anxious Ofcom’s 2016 Communications Market Report Northern Ireland / Digital Day Research
• Internet users aged – 16-24 (93%) – 25-34 (90%) – 35-44 (80%) – 45-54 (68%) – 55-64 (49%) – 65+ (28%) have a social media profile
FACT: YOU WILL BE GOOGLED
Audience External audiences Partners • • Clients / customers & their family members Government agencies • • Local community members Associates • Potential employees • The media • University or college alumni • Contacts in the field • Other HR professionals Influencers Internal audiences • • Local government – councillors and officials Staff • Industry bodies • Barristers • Counsel
Set up Google Alerts Monitor the web for interesting content
1. What is your persona online? 2. Where do you fit in as far as industry & niche areas of HR expertise? HR Online Journey 3. Who is your competition and what differentiates you from them? 4. Who is your target audience & what online channels are they using? 5. Have you an online content strategy for HR or randomly posting? Mob: +44 (0) 7748 158918 Web: www.ktsconsultants.co.uk 6. Are you seriously networking online or simply Tweet me @keytosuccessni lurking? 7. How would you rate your website in terms of people management and careers? 8. Does your marketing plan support both traditional and digital marketing regarding HR? 9. Are your audience engaged with your HR content and how and when do they read it? 10. What is your potential employees online journey?
GET SOCIAL! Online content is all about: • a keen understanding of the issues your audience may have • writing about these issues in a storytelling manner that encourages engagement • visuals, video, and infographics • sparking conversation and inspiring readers to share and recommend it to others • delivering your message in a highly targeted manner, via appropriate distribution channels and social media
HR ONLINE JOURNEY HR professionals should be role modelling good behaviour online. Time to look in the mirror! SPEAKER: Linzi Conway Email: info@ktsconsultants.co.uk TWEET Me @keytosuccessni MOBILE: 07748 158918
Why Big Data is a Big Deal in Recruitment Louise Smyth Managing Director MCS Group
Why Big Data is A Big Deal In Recruitment
A New World of Engagement
End to End Digital Recruitment Lifecycle • Multiple entry points for data • Highlighting bottle necks • Real time performance management • Integrating new innovative tools – Video CVs and JDs
Source Reporting Source % Linked In 15 MCS Website 26 NI Jobfinder 8 NI Jobs 12.5 NI Jobs Candidate Database 0.5 Outreach (Job Fairs, Uni, Events, 13 Sponsorship meetups) Recruit NI 5 Referrals 20
Data! Data Everywhere!
Cube 19
Utilising Data in all Industries
Recruitment’s Going Mobile • Job searching on the go • Smart apps • Seamless • Video CV’s • Accurate • Data analytics
Viva La Digital
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