180 Degrees Consulting Natfort Energy Bridges for Enterprise Final Presentation
The 180 Team Allison Arena Kat Lu Client Lead Engagement Lead - - PowerPoint PPT Presentation
The 180 Team Allison Arena Kat Lu Client Lead Engagement Lead - - PowerPoint PPT Presentation
180 Degrees Consulting Natfort Energy Bridges for Enterprise Final Presentation The 180 Team Allison Arena Kat Lu Client Lead Engagement Lead Economic Consulting and Finance and Business Public Policy Analytics Cole Tamondong Grayson
The 180 Team
Allison Arena
Client Lead Economic Consulting and Public Policy
Kat Lu
Engagement Lead Finance and Business Analytics
Grayson Faircloth
Consultant Finance and Computer Science
Cole Tamondong
Consultant Economic Consulting and Business Analytics
Rachel Stuto
Consultant Finance and Accounting
Matt Begley
Consultant Economic Consulting and Public Policy
INTRODUCTION PAYGO FINANCING REVENUE PROJECTIONS CONCLUSION PARTNERSHIP
PRESENTATION AGENDA
Recap of Mid-Semester Review
Expand Zimbabwe Customer Base
Develop PAYGO Pricing Structure
01
Legal Advice on Forming Partnerships
02
Project Scope and Deliverables
- Financing Criteria
- Financing Recommendation
- Advice For Securing Funding
PAYGO Partnerships
- Competitor
Benchmark Pricing
- Bundling
- Comparable Case
Studies
- Increasing Customer
Lifetime Value
- Partnership Criteria
- Partner
Recommendation
- Pitch Book
Explaining Natfort’s Value-Add
Financing
Major Events
Various developments modified our strategic trajectory. ECONET DEAL NETONE MEETING REQUEST FOR FINANCIALS AMPED INNOVATION EEP – NEW ROUND OF FUNDING
EcoNet, Zimbabwe’s largest mobile telecommunications corporation invests $250 million in solar power systems. Financials centering on potential revenue through PAYGO to enrich Natfort’s proposal to NetOne. Meeting with the NetOne Head of Innovation called for the creation of documents containing a brief introduction to PAYGO, partnership structure, Natfort’s value-add, and market sizing. Amped Innovation expresses interest in partnering, leading to a joint pilot product line. Energy and Environment Partnership Trust Fund “[provides] early stage grant and catalytic financing to innovative clean energy projects, technologies, and business models” which is a great fit for Natfort.
Final Deliverables
01 02 03 04
PAY-AS- YOU-GO OUTSIDE FINANCING
REVENUE PROJECTIONS
PARTNERSHIPS
Recommendation
Entering PAYGO will afford Natfort access to beneficial partnerships and financing opportunities. Rural Zimbabweans don't have the capital for the high up-front cost solar installations require, but with the introduction of PAYGO, we can tap into a new market and improve overall QofL.
Micro-Utility PAYGO Model
Launching PAYGO using a micro-utility and micro-grid model is the best way for Natfort to take advantage
- f the demand for power of
low-income, rural
- households. Installations will
lead to word-of-mouth information transfer.
Telecom & Product Partnership
Partnering with NetOne not
- nly allow Natfort to collect
mobile payments and track energy usage, but also allow Natfort to access NetOne’s existing customer base. Partnering with Amped Innovation to develop high- tech solar products is essential to improving product quality.
Energy & Environment Fund
EEP provides early-stage grant and catalytical financing to companies that are similar to Natfort in mission.
PAYGO – Micro-Utility Option
Natfort installs equipment on a household scale, retaining ownership indefinitely.
Client pays incrementally throughout use. Natfort retains ownership of equipment. Natfort installs individual units.
How it Works
Natfort removes installation if client ceases payment. Indefinite payment collection Ability to remove equipment Longer payment timelines for low-income clients Must track all client payments indefinitely Incur costs of equipment removal Client default risk
Benefits / Drawbacks
PAYGO – Lease-to-Own
Natfort installs equipment on a household scale, ceding ownership upon client repayment
Client owns equipment following full payment. Client upgrades with a new installation and set of payments or the relationship ends. Client pays incrementally throughout use. Natfort installs individual units. No need to track client after repayment Encourage clients to upgrade equipment Client default risk Tighter timelines may discourage lowest-income households
Benefits / Drawbacks How it Works
PAYGO – Micro-Grid
Community-scale installations are accessed by individual customers in the area.
Households and businesses can pay for access to the base station. Clients purchase different amounts of energy based on need. Natfort installs a base station to support an entire community. Natfort controls energy flow via smart meter software system. Word-of-mouth demand increase Direct control over energy provision Single equipment installation serves many individuals Must utilize smart meter system Risk of low demand in community Highest upfront costs
Benefits / Drawbacks How it Works
PAYGO – Our Recommendation
A micro-utility model has several benefits that make it the most implementable and attractive method for Natfort. Payment Timeline Client Relationships Ownership
Natfort reaches the lowest- income customers with extended / indefinite payment schedules. Long-term installations lead to customers returning and upgrading to higher-priced bundles. Natfort retains its
- equipment. It can remove
and reuse it if a customer stops paying for the energy.
Client
Pricing and Product Bundling
Strategic pricing structures and product bundling should encourage customers to move up the value chain.
When implementing PAYGO, product packages incentivize customers to buy-in. Natfort should implement bundling “levels” and encourage customers to move up the value chain.
Pricing and Product Bundling
Strategic pricing structures and product bundling should encourage customers to move up the value chain.
Inexpensive Bundles
Includes: Light Bulbs, Phone Chargers Down Payment: 5-8% of Total Price Markup (Above Cost): 5-15%
Inexpensive bundles are the most effective way to reach new customers. Lowest-level bundles are inexpensive, but still improve QofL.
Pricing and Product Bundling
Strategic pricing structures and product bundling should encourage customers to move up the value chain. Includes: Inexpensive Bundle + Radio, Box Fan, Television and Receiver Down Payment: 8-12% of Total Price Markup (Above Cost): 10-25%
Customers see increases in QoL and are more willing to purchase better bundles. Natfort’s revenue increases when clients purchase better bundles.
Inexpensive Bundles
Includes: Light Bulbs, Phone Chargers Down Payment: 5-8% of Total Price Markup (Above Cost): 5-15%
Standard Bundles
Pricing and Product Bundling
Strategic pricing structures and product bundling should encourage customers to move up the value chain.
Expensive Bundles
Includes: Standard Bundle PLUS Microwave, Hot Plate, Refrigerator, Freezer, Water Heater Down Payment: 12-20% of Total Price Markup (Above Cost): 15-40+%
Customers see increases in QoL and are more willing to purchase better bundles. Reaching the top of the value chain, Natfort should move its markup even higher, reaching up to 40 percent.
Inexpensive Bundles Standard Bundles
Includes: Inexpensive Bundle + Radio, Box Fan, Television and Receiver Down Payment: 8-12% of Total Price Markup (Above Cost): 10-25% Includes: Light Bulbs, Phone Chargers Down Payment: 5-8% of Total Price Markup (Above Cost): 5-15%
NetOne Partnership
A Natfort and NetOne partnership is lucrative for both parties.
NetOne enters into a new market without being required to develop extensive technical expertise to install and maintain the equipment Natfort understands the Greater Harare market, giving NetOne a competitive advantage over other
- utside companies
NetOne provides the capital and infrastructure for Natfort to expand its
- perations
Benefits to Natfort
Natfort can tap into NetOne’s existing base of consumers that have demonstrated their ability to pay
Benefits to NetOne
Natfort’s Value-Add
Natfort is a critical piece to partnerships.
1 2 3 4
Human Capital Knowledge
Natfort knows the skills and qualifications required for potential hires
Natfort’s Value-Add
Natfort is a critical piece to partnerships.
1 2 3 4
Human Capital Knowledge Reputation
Natfort knows the skills and qualifications required for potential hires Natfort has a strong and positive reputation with customers, suppliers, and the government
Natfort’s Value-Add
Natfort is a critical piece to partnerships.
1 2 3 4
Human Capital Knowledge Reputation
Market Knowledge
Natfort has a strong and positive reputation with customers, suppliers, and the government Natfort understands how to price a successful PAYGO Model Natfort knows the skills and qualifications required for potential hires
Natfort’s Value-Add
Natfort is a critical piece to partnerships.
1 2 3 4
Human Capital Knowledge Reputation Social Enterprise Status
Natfort knows the skills and qualifications required for potential hires Natfort has a strong and positive reputation with customers, suppliers, and the government Natfort understands how to price a successful PAYGO Model Natfort contributes to the community, making it ideal for grants and outside financing
Market Knowledge
Software Options
Natfort has different options based on its market plan.
Suited For Micro-Grids Components Solar Panels and Meters Controlled Remotely Payment Pre- and Post-Pay Suited For Micro-Utility Components Solar Panel, Power Controller, and Accessories Controlled Remotely Payment Pre- and Post-Pay
Interacting with the Software
Software facilitates communication channels.
950 1300 1800 2200 3500 4100
1000 2000 3000 4000 5000 January February March April May June
Kudzi uses the Internet to track power usage on the interactive dashboard and “requests” the corresponding amount. Customer pays via SMS.
Financing Partner Potential
Four criteria were used to evaluate potential financing partners.
Financing Amount Structural Fit Other Support Mission Fit
CrossBoundary Partnership
CrossBoundary provides an opportunity to partner in an untraditional way.
Capital Rural Clients Immediate Implementation of PAYGO
Checklist
Natfort acts as a “contractor” and installs the panels. Natfort earns revenue and saves capital to launch PAYGO. CrossBoundary funds the cost of the solar panels.
Form Partnership Install Panels for CrossBoundary Implement PAYGO System 2018 2021
Partnership Vision
EEP Partnership
EEP funds projects relating to expanding renewables in Africa, making it a great fit for Natfort.
Capital Rural Clients Immediate Implementation of PAYGO
Checklist
EEP provides a grant or a loan. Natfort uses the upfront capital to launch PAYGO. Natfort applies for funding in Call for Proposals.
Partnership Vision
May Apply for Funding Natfort Receives Funding Implement PAYGO June Call for Proposals Ends Customers Move Up Value Chain 2018 2021
Energy and Environment Partnership
EEP aligns best with Natfort’s short- and long-term goals.
01
Instant Capital
02
Grant
03
Immediate Access to PAYGO Benefits to Natfort
Financing Amount Structural Fit Other Support Mission Fit
Customers and Profitability Internal Operations Financing New Projects Key Considerations
FINANCIALS
REVENUE PROJECTION
Recommendation
Entering PAYGO will afford Natfort access to beneficial partnerships and financing opportunities. Rural Zimbabweans don't have the capital for the high up-front cost solar installations require, but with the introduction of PAYGO, we can tap into a new market and improve overall QofL.
Micro-Utility PAYGO Model
Launching PAYGO using a micro-utility and micro-grid model is the best way for Natfort to take advantage
- f the demand for power of
low-income, rural
- households. Installations will
lead to word-of-mouth information transfer.
Telecom & Product Partnership
Partnering with NetOne not
- nly allow Natfort to collect
mobile payments and track energy usage, but also allow Natfort to access NetOne’s existing customer base. Partnering with Amped Innovation to develop high- tech solar products is essential to improving product quality.
Energy & Environment Fund
EEP provides early-stage grant and catalytical financing to companies that are similar to Natfort in mission.