Telling the Academic Library Story Susan Contente & Michael Meth - - PowerPoint PPT Presentation

telling the academic library story
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Telling the Academic Library Story Susan Contente & Michael Meth - - PowerPoint PPT Presentation

Telling the Academic Library Story Susan Contente & Michael Meth November 1, 2017 LLAMA webinar: What's Your Story? -- Evidence- Based Advocacy for Your Academic Library Who Are We? Susan Contente Director of Development


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Telling the Academic Library Story

Susan Contente & Michael Meth November 1, 2017 LLAMA webinar: What's Your Story? -- Evidence- Based Advocacy for Your Academic Library

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Who Are We?

  • Susan Contente

– Director of Development

  • Michael Meth

– Associate Dean, Research and Learning Services

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Data and Metrics in Academic Libraries

  • Complexity and variety of metrics available

– University metrics – Association and Consortia metrics – Peer metrics – Rankings

  • Challenges:

– When metrics oppose each other – When metrics are not directly tied to Libraries – When metrics are measured but not valued – When metrics are outdated

https://img.clipartxtras.com/02a31e3ffb951dab91ce5a89c772ac32_complexity-clip-art-vector-images-illustrations-istock-complex-math-clipart_612-446.jpeg

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Audiences

  • Institutional Leadership
  • Students (UG and G)
  • Donors
  • Community
  • Granting agencies
  • Associations
  • Peers
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Skills Needed in Libraries

  • Qualitative Analysis
  • Quantitative Analysis
  • Communication Skills
  • Challenges:

– Where do we keep the data? – Is it accessible? – Push or Pull? – Ad hoc vs standing reports? – Do we have the right skill sets to communicate and understand the data?

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  • More than just tools. We have to understand the

why of our communications and the audience

– Magazines & Annual Reports – Brochures – Social Media – Digital formats vs print formats – Meetings; online or F2F?

Communication Tools

http://bit.ly/2xJ1Xq7

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Academic Library Story

Donors:

“Why do we still need the library?

Library Management:

“How do we create an environment where our scholars can be successful?”

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Considerations

  • What information do we really care about in

Libraries?

  • What do we really want to know?
  • What can we actually influence (with data)?
  • What are we not measuring that we should?
  • What are we measuring that we should not?
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Library Literacy

  • What is Library Literacy?

(The Susan and Mike definition)

– Educating our various stake holders about what is important for libraries and why we measure and do what we do – Library jargon vs. human speak – Audience: faculty, students, alumni, campus administration, community, etc.

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So, how do you tell the academic library story?

  • It depends…
  • 1. Know your audience
  • 2. Determine what you want them to know
  • 3. Find a compelling way to communicate your

message

  • 4. Have fun! ☺
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SLIDE 11

You can reach us at scontente@fsu.edu || mmeth@fsu.edu

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Questions?