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THE WHOLE STORY: Inspiring Generosity Through Individual Story Telling Presented by: The Rev. Dr. Rick Young and Jake Wilson Todays Jake Wilson Relationship Storytelling Manager Team Life-Long TPF Road Presbyterians Warriors


  1. THE WHOLE STORY: Inspiring Generosity Through Individual Story Telling Presented by: The Rev. Dr. Rick Young and Jake Wilson

  2. Today’s Jake Wilson Relationship Storytelling Manager Team Life-Long TPF Road Presbyterians Warriors Dedicated to The Rev. Dr. Enabling and Rick Young Expanding President & CEO Mission More than 40 Years of Stewardship Experience

  3. Agenda: 1. What’s the Big Deal? 2.Telling the Right Stories: The “Who” Matters 3.Whatever Do You Mean?: The Five Elements of Good Storytelling 4. How 2 : The Asking and the Telling

  4. 1. What’s the Big Deal

  5. TRADITIONALLY Why is storytelling so important? Connects us to our humanity • Links us to our past • Glimpse into future • Always defined us – before oral • or written language Imaginations crave outlet • Inspire emotions •

  6. IN OUR CHURCH TODAY Why is storytelling so important? Stories resonate in our • congregations Message needs to be heard • multiple times in many different voices Encourages participation and • member involvement Works well with narrative budget •

  7. 2. Telling the Right Stories: The “Who” Matters

  8. Anyone can tell their story …

  9. Should Be Active in the Life of the Church

  10. Mission-Minded Matters

  11. Don’t Forget Generosity Recipients

  12. 3. Whatever Do You Mean?: The Five Elements of Good Storytelling

  13. 1. SIMPLE • Easy to understand • Clear language • Memorable

  14. 2. EMOTIONAL • Humor • Pain • Joy

  15. 3. TRUTHFUL • Believe what you are saying • Be honest • Stay true to your audience

  16. 4. REAL • First-hand experience • Actually witnessed • Even if generational, use own words

  17. 5. VALID • Good story • Universal concept • Spark interest

  18. 4. How 2 : The Asking and the Telling

  19. • What does generosity mean to • Can you tell a story of a time or you? situation where someone was generous to you? • Why do you give to the church? • How has the church and/or • What mission/project/activity is mission work changed you? most important to you? Why?

  20. HOW: Telling the Story • Written, spoken, video • Always plan and rehearse • Three minutes or less • Create content for your specific audience WHEN AND WHERE: Telling the Story • Year round • Sunday Morning • Not just at 11:00 • Sunday School A.M. Service • Small Groups • Interactive Media • Mission Groups • Stewardship • Newsletter Kickoff • Minute for • Panel Discussion Mission • Mission Fair

  21. QUESTIONS AND DISCUSSION

  22. The Rev. Dr. Rick Young Jake Wilson President & CEO Relationship Manager Texas Presbyterian Texas Presbyterian Foundation Foundation rick.young@tpf.org jake.wilson@tpf.org

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