Tata Mumbai 2020 NGO Orientation Workshop 21st August, 2019 ISDI, - - PowerPoint PPT Presentation

Tata Mumbai 2020

NGO Orientation Workshop 21st August, 2019 ISDI, One Indiabulls Centre, Mumbai

Topics covered

1. About TMM

• Event AV

2. Tata Mumbai Marathon Philanthropy History 3. Philanthropy Structure 4. NGO Privilege levels 5. 6 Ways to raise funds 6. TMM - Philanthropy Potential 7. Changes from last year 8. Special Bib Number 9. Direct donation on NGO page 10. Individual Fundraising

• Levels and Incentives
• NGOs with most IF, CR, YL at TMM 19
• How to recruit individual fundraisers

11. Corporate team registration

• Process and deadlines
• NGOs with most corporate teams at TMM 19
• How to get a corporate team to support you

12. NGO registration 13. Charity Bibs

• Bib Allocation
• Process
• Deadlines
• Best performing NGOs in the Charity Bib segment
• 14. How to reach us

Structured Philanthropy Platform The TMM is optimized to help NGOs leverage its popularity and prestige to raise funds & awareness Cost Effective The platform strives to keep the fundraising costs to the lowest possible while taking care of all the logistics associated with it. 100% of online donations on NGO & Fundraiser pages are disbursed to the NGO in full. More than 400 corporates participated Over 11000 fundraisers and Thousands of donors Over 589 NGOs have leveraged the platform Resulting in over ₹ 271 Cr + raised at the Marathon Credibility & Reputation The platform has tremendous goodwill & serves as a trust builder through its fair, transparent and empowering model Relationship & Capacity Builder Creates opportunities for NGO to initiate, build and deepen relationships with donors & fundraisers. Improve NGOs ability to fundraise through peer learning

TMM - Philanthropy History

TMM - Philanthropy History

50 100 150 200 250 300 5 10 15 20 25 30 35 40 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Rupees in crore

• No. of NGOs

From a modest ₹ 1.44 crores in 2004 the Tata Mumbai Marathon has raised over ₹ 40.70 crores in the 2019 edition

Participating NGOs Amount Raised in Crores

• Outlines various fundraising opportunities
• Covers all the processes from NGO registration

to disbursements

• Covers important timelines
• Detailed list of benefits for all stake holders
• Helps NGOs plan their campaign through NGO

Privilege Levels and benefits

TMM - Philanthropy Structure

Key Dates Race Day Sunday 19th January 2020 Expo From Thursdays 16th January to Saturday 18th January 2020 Fundraising Closes Friday 31st January 2020

Six ways to raise funds at the TMM

Charity Bibs Corporate Participation Employee Donations Direct Donations Individual Fundraising

TMM - Philanthropy Potential

Corporate Team ₹ 147,958,370 Employee donations ₹ 14,022,728 Direct Donation ₹ 2,834,028 Charity Bibs ₹ 40,423,115 Individual Fundraisers ₹ 128,128,268

124 NGOs 90 NGOs 225 NGOs 91 NGOs 12 NGOs

5 Crore 18 Crore 1.5 crore & 30 Lakhs Unlimited Potential

Amount raised at the TMM 2018: Rs 34.4 Crore

Corporate Team ₹ 165,404,000 Employee donations ₹ 11,993,259 Direct Donation ₹ 3,775,808 Charity Bibs ₹ 37,882,300 Individual Fundraisers ₹ 185,738,943

135 NGOs 91 NGOs 218 NGOs 165 NGOs 14 NGOs

Amount raised at the TMM 2019: Rs 40.7 Crore

TMM’19 - Stats

Corporate Team Teams Range Amount Team 15 – 40 ( Rs 3L -8 L) 293 ₹ 3,00,000 to ₹ 8,00,000 Rs 16.54 Crores Charity Bibs Allocated Bib average Amount Charity Bibs utilized 3016 ₹ 12,244 ₹ 3.76 Crores Fundraiser Level Numbers Average Amount Raised Total Raised Change Legend ( Rs 1 Cr +) 6 ₹ 11,630,318 Rs 9.31 Crore Change Icon( Rs 50L- 1Cr) 4 ₹ 5,829,602 Change Champion(Rs 25L-50L) 1 ₹ 4,700,000 Rs 47 lakh Change Leader (Rs 10L- 25L) 17 ₹ 1,201,202 Rs 2.05 Crore Change Investor (Rs 5L-10L) 16 ₹ 596,090 Rs 95.38 Lakh Change Maker (Rs 1.5L-5 L) 128 ₹ 214,554 Rs 2.75 Crore Fundraiser Gold (Rs 1 L- 1.5L) 62 ₹ 111,952 Rs 69.4 Lakh Fundraiser Silver (Rs 50k-1L) 188 ₹ 69,490 Rs 1.31 Crore Fundraiser Bronze (Rs 10k-50k) 381 ₹ 24,029 Rs 91.55 Lakh Fundraiser (Rs 0-10K) 433 ₹ 3,135 Rs 13.58 Lakh

Changes from TMM 2019

1. No bib blocking deposit | bib forfeiture amount to be deducted from the donations raised by the NGO. 2. Two types of Charity bibs:

• Timed Run Charity Bibs (Full Marathon, Half Marathon, Open

10K)

• Maximum 10 charity bibs will be allotted at a time to NGOs

upon completion of their registration.

• 50% of the allotted bibs can be utilized for Half Marathon

(register without valid timing certificate and Open 10K

• Min donation to be raised is INR 10,000/-
• Untimed Run Charity Bibs (Senior Citizens’ Run, Champions

with Disability and Dream Run)

• Allocation for these bibs will start 1st October 2019 onwards.

Allocation on request & availability from NGOs

• Not more than 20 bibs will be allocated to an NGO at a time.
• Min donation to be raised is INR 5000/-
• Dream Run Medal Introduced

3. Dream Run Bibs Group Registration:

• Multiple Dream Run bibs can be clubbed to create a group of

runners by the NGO

• NGOs submitting a group of at least 10 runners will have the

name of the NGO featured on the bibs of that group 4. Prepaid Voucher Codes – If a donor/runner or an NGO wishes to pay the race fee by cheque, the NGO can share the cheque in favour of ‘Procam International Pvt. Ltd.’ after writing the UWM Bib ID on the back of the cheque and submit it with the bib summary sheet. After receiving the cheques, NGOs will receive a prepaid voucher code. 5. Special Number Bib: All registered runners at the TMM get an

• pportunity to upgrade their assigned bib number to a special

number of their choice against a fixed donation 6. Corporate Team:

• Unlimited Open 10K bibs for corporate team
• All Corporate team registration bibs can be collected by a single

point of contact 7. Individual Fundraisers

• Dream Run bib at Fundraisers Bronze (first 1250)
• Any race category bib at Fundraiser Silver (first 500)

• Runners have a choice of selecting their own 6-digit number against a fixed donation of INR 5,000 to

any NGO of their choice.

• Additional opportunity for participating NGOs to raise funds by converting registered and confirmed

runners into donors

• Application is through a form on UWM website.
• Can be used for any race category
• Last date to register - Thursday, 26th December, 2019

Special Bib Number Direct Donation on NGO page

100% of all funds raised online are disbursed in full to the NGO, UWM absorbs the payment gateway charges Each NGO get a unique personalisedpage on the UWM website. The page displays a donation button, NGO’s contact detail, bibs available, total amount raised, the fundraisers who support the NGO and the privilege level of the NGO.

All registered NGOs get feature rich pages to raise funds. All funds raised online on NGO & Individual Fundraiser pages are disbursed in full (100%) to the NGO

NGO pages

Bib Request button added to NGO pages. Over 150 requests are currently been generated and emailed to the registered NGOs per day.

Individual Fundraising

The UWM online platform is ideal for raising funds for a cause - its free, it’s easy to set up and 100% of money raised online goes to the NGO

Who are Change Runners? Individuals who raise INR 1.5 lakh and above in support of their chosen NGO/s. Who are Individual Fundraisers? Ordinary individuals who are passionate for causes they believe in and makes an effort to raise funds Who are Young Leaders? Individuals below the age

• f 21 years as on race.

They get eligible for privileges on raising INR 75,000 for their NGO/s. Who are Employee Fundraiser? Individual Fundraiser have can select their participating corporate and accrue incentives for their company

UWM’s Fundraiser Assist App helps fundraiser connect with all their contacts through Email, Whatsapp, Social Media seamlessly and enables sending appeals and thank you messages effortlessly.

Individual Fundraising

The UWM online platform is ideal for raising funds for a cause - its free, it’s easy to set up and 100% of money raised online goes to the NGO UWM’s Fundraiser Assist App helps fundraiser connect with all their contacts through Email, Whatsapp, Social Media seamlessly and enables sending appeals and thank you messages effortlessly.

• Personalize appeal, add photographs and videos
• Add collaborators and raise funds in a group
• Share their page on various social media to create

awareness and raise funds

• Receive online donation on their page and add offline

donation details

• Receive and respond to donor comments updates
• Share important updates on their campaigns
• View all donor details in an easy to download format

On a fundraiser page and dashboard a fundraiser can….

Change Runners Privileges

• Event invites for self and guests to participate in any

race category (as per level)

• Priority line up across all race categories for self
• Procam Marquee + Grand Stand invite for self and

guest

• Race day photo digi pack (as per level)
• Event track suit, t-shirt & shoes (as per level)
• (as per level)
• Photograph + feature in TMM 2020 the post event

docket First 1250 fundraisers get Dream Run Bibs*

Fundraiser Level & Incentives

First 500 fundraisers get a Bib for any race category* (*Event fees and conditions apply) 6-digit bib number of the fundraiser’s choice

NGO Name

• No. of Fundraisers

The Foundation 185 Shrimad Rajchandra Love and Care 120 TrafiguraCharitable Trust 56 Isha Education 48 Srujna Charitable Trust 32 Family Planning Association, India 26 ADHAR 25 Light of Life Trust 23 RUBAROO 19 Children's Movement for Civic Awareness 17

Individual Fundraising

NGOs with highest number of Fundraisers

NGO Name

• No. of Young Leaders

Shrimad Rajchandra Love and Care 41 The Foundation 32 Urban Health Resource Centre 9 Habitat For Humanity India 8 Light of Life Trust 5 Concern India Foundation 5 Cankids Kidscan 5 Family Planning Association, India 5 Isha Education 4 Toybank 4

Individual Fundraising

NGOs with highest number of Young Leader

NGO Name

• No. of Change Runners

Shrimad Rajchandra Love and Care 46 Isha Education 12 Family Planning Association, India 7 The Foundation 5 Light of Life Trust 4 United Way Mumbai 4 Epilepsy Foundation 4 Children's Movement for Civic Awareness 4 Habitat For Humanity India 3 Urban Health Resource Centre 3

Individual Fundraising

NGOs with highest number of Change Runners

NGO Name

• No. of Employee

Fundraisers

Aseema Charitable Trust 121 ADHAR 23 Cancer Patients Aid Association 26 Society of Parents of children with Autistic Disorders (SOPAN) 11 Teach for India 8 Light of Life Trust 6 SNEHA (Society for Nutrition, Education and Health Action) 5 Kotak Education Foundation 4 TrafiguraCharitable Trust 4 Shrimad Rajchandra Love and Care 3

Individual Fundraising

NGOs with highest number of Employee Fundraisers

Registration Process: Step 1: Download form from UWM website, fill, sign and put company seal Step 2: Send the printed copy of the form along with the contribution amount cheque/s to UWM Event fees of runners need to be paid directly to Procam International post the submission of team by 30th December, 2019, an invoice for which will be generated and emailed.

Corporate Team Registration

Team Size Half Marathon bibs accepted without valid timing certificate Single Contribution (to UWM) Split Cheque Contributions

To UWM To beneficiary NGO 15 5 Runners INR 3,00,000 INR 28000 (9.3%) INR 2,72,000 25 8 Runners INR 5,00,000 INR 45000 (9%) INR 4,55,000 40 15 Runners INR 8,00,000 INR 68000 (8.5%) INR 7,32,000

• Relaxed timings for Half Marathoners
• Unrestricted Open 10k category
• Employee Engagement-Corporate Tent
• Fulfilment of CSR Mandate
• Employee fundraising & Offline fundraising
• Priority Dream Run line up

Highlights

Corporate: Team Submission Process

Team Submission Process: Company SPOC receives two emails from the corporate portal – with log in credential & another with link to share with employees to register Step 1: SPOC shares the received link with employees to register Step 2: SPOC logs in and approves the final set of runners as per the allocation Step 3: SPOC receives an invoice for the selected race category and processes the same for payment to Procam International Pvt. Ltd. Step 4: Once payment is done (latest by 30th December, 2019) employees receive confirmation email from Procam within 15 working days from the date of payment

NGO

• No. of Corporate Teams

Shrimad Rajchandra Love and Care 24 United Way Mumbai 13 Save The Children India 13 Tata Medical Centre Trust 12 Habitat For Humanity India 8 Isha Education 7 Smile Foundation 7 Concern India Foundation 6 AseemaCharitable Trust 6 Childline India Foundation 5

NGOs with most Corporate Teams

• Prepare a list of companies you are already connected

with

• Know your potential supporter: research about the

company’s recent CSR involvement to speak in the company’s interest

• Involve your board to introduce you to the right person
• Prepare a pitch
• Introducing yourself & the TMM
• TMM as an employee engagement tool
• TMM as a part of CSR spends
• Proposal for the donation amount
• Show the benefits the company and its employees

will receive (speak in the company’s interest)

• Any additional benefits that you can provide
• Make a plan to create a differentiated experience for the

employees

• Make a race day plan for these runners
• Don’t limit it to Race Day. Can you provide employee

engagement throughout the year?

• Be creative with your engagement
• Build networks within the company: You will usually

have one key supporter within the company. Try to meet as many people in the company as possible. That will not

• nly help your main contact to make the case for you, but

it will also protect your funding if your key contact moves

• n.

How to get corporate teams to support you?

Try this:Almost every person you know works somewhere. Ask them who is the right person to connect with in their company and if they can connect you?

NGO Registration

NGOs registering for the first time: 1. Step1: Sign up at www.unitedwaymumbai.org/ngo_signup.php 2. Step 2: Log in and complete pre-verification process (fill form, upload documents and submit for review) 3. Step 3: UWM will review and approve your application upon process completion and activate the TMM 2020 application form 4. Step 4: Log in and fill the TMM 2020 form, take print, sign and put your NGO seal 5. Step 5: Send it along with a cheque for registration fees

• f INR 2000/- to UWM.

Returning NGOs If you have participated in TMM 2020 you just need to follow the steps given below to register your NGO for TMM 2020. Please email UWM if there are any changes in the information you have submitted last year. 1. Step 1: Log in and upload the latest audited financials under “Registration Details” tab 2. Step 2: Fill the TMM 2020 form, update fund utilization details, take print, sign and put your NGO seal 3. Step 3: Send it along with a cheque of INR 2000/- (registration fees) to UWM

TMM 2020 NGO Registration Process

UWM Address: 6th Floor, Mumbai Educational Trust, Bandra Reclamation, Bandra (West), Mumbai 400 050, India. NGOs willing to register for the TMM 2020 will have to complete UWM’s statutory and financial due diligence processes in order to raise funds through the platform.

Timed Run Charity Bibs

Race Categories at the TMM

Allocation Date: As soon as NGO registers Premium Bib Date: 10thNovember 2019 Onwards Bib Submission date: 10thDecember Runner registration date 15thDecember 2019

Race Categories at the TMM

Untimed Run Charity Bibs

Allocation Date: 1st October 2019 Premium Bib Date: 10thNovember 2019 Onwards Bib Submission date: 10thDecember Runner registration date 15thDecember 2019

The list of 70 NGOs in the charity bib ranking list are eligible for a higher allocation. Please visit the list available in the downloads section of our website.

Charity Bib Allocation

This slide has been explained in great detail on page 9 of the Philanthropy Structure Click here to access to Philanthropy Structure

Charity Bib Process

This slide has been explained in great detail

• n page 11 of the Philanthropy Structure

Click here to access to Philanthropy Structure

Charity Bib Timelines

Top 10 NGOs in Charity Bib Ranking List

NGO Bibs Utilized Bib Average KarunyaTrust 20 52,025 Maharashtra State Women's Council 62 20,032 Centre For Social Action 66 18,909 National Society For Equal Opportunities For The Handicapped India 30 26,833 World for All Animal Care and Adoptions 52 16,081 Family Planning Association, India 50 16,047 Yoga PrabhaBharati(Seva Sanstha) Trust 50 14,254 COTAAP RESEARCH FOUNDATION 25 14,880 Udaan India Foundation 50 12,676 Aseema Charitable Trust 20 13,200

Resources

1. TMM 2020 Philanthropy Structure 2. Corporate Philanthropy Structure 3. TMM Corporate Pitch Deck 4. Bib Manager Tutorial 5. TMM 2020 Corporate Team Registration Form 6. TMM 2020 Plan Sheet 7. TMM 2020 Event Logo and Brand Guidelines

Download from http://bit.ly/NGOResources

Here are some useful NGO resources that you may wish to refer to in planning your campaign. We will continue to add to this page as we go along

UWM TMM Helpline for NGOs: +91- 9167011900

• NGO registrations and charity bib allocations: Soniya Nagwekar (soniya@unitedwaymumbai.org)

& Kirti Chaudhari (kirti@unitedwaymumbai.org)

• Corporate registrations and individual fundraising: Avijit Chakrovorty

(avijit@unitedwaymumbai.org) & Lamya Karachiwala (lamya@unitedwaymumbai.org )

• Overall campaign: Sahej Mantri (sahej@unitedwaymumbai.org)

Contact us

Timelines

Thank you