TARGUL INTERNATIONAL DE MOBILA, ECHIPAMENTE SI ACCESORII Our target - - PDF document

TARGUL INTERNATIONAL DE MOBILA, ECHIPAMENTE SI ACCESORII

SURFACE: 30 000 sqm PAVILIONS: Central Pavilion, C1, C2, C3, C4, C5, C6 EXHIBITORS: 350 VISITORS: 24 000 General public: 21 500 Specialist visitors: 2 500 Division CLASSIC DESIGN COMFORT KITCHENS DECORATIONS and LIGHTING ACCESSORIES EQUIPMENT and MACHINERY Our target

International trade fair for furniture, equipment and accessories 14 – 18 September 2016 | Romexpo

► BIFE-SIM presents ingenious ideas for any type of space and taste. ► BIFE-SIM 2016 encompasses the entire

• ffer of equipment and utility vehicles for

the wood industry, designed to increase the effectiveness of the production flow and to implement new technologies. BIFE-SIM is the ideal communication platform between yourself and the market (producers, importers, decorators, architects and designers) as well as an excellent opportunity to meet with new business [partners and sign profitable contracts The new Decorations and Lighting Show will thrill the visitors with creative ideas that transform the house into the ideal home according to your family’s personality and preferences. Next to it, the Chef’s Show creates a complete design concept by using furniture items specially designed to create the perfect atmosphere

Furniture Furniture: Clas : Classic, Design, Co ic, Design, Com mfort, fort, Kitchens Kitchens

► BIFE–SIM aims to encompass all the available furniture styles and present the public with a complete range of offers.

International trade fair for furniture, equipment and accessories 14 – 18 September 2016 | Romexpo

Equipment quipment and and machinery machinery

BIFE-SIM is also the perfect occasion for equipment, tools and machinery distributors, importers and suppliers to interact with new clients and to consolidate their relations with old ones. Regardless of how big your company is, BIFE-SIM helps you to promote it! The international trade fair for furniture, equipment and accessories brings the possibility to present your offers to all the visitors interested in new technologies and in making the production flow more efficient. We wish to bring a various and complete

• ffer of equipment and machinery so that

the specialized visitors can compare the advantages, weigh the offers and decide where to invest in the future

International trade fair for furniture, equipment and accessories 14 – 18 September 2016 | Romexpo

Acces Accessories sories and and material materials

More than any event of its type, BIFE-SIM is the meeting point between accessories and material suppliers and the decision factors of the Romanian and foreign furniture producing companies The services that we provide as well as the entire concept of the fair offer a foundation that guarantees a successful participation at this event. Make the most

• f this opportunity in order to keep in touch with the

market and close serious partnerships. The biggest show dedicated to the Romanian furniture industry will present both tendencies as well as solutions on which the specialized visitors can develop their business on. All the Romanian brands are to be present at the fair, eager to present their newest products and concepts.

International trade fair for furniture, equipment and accessories 14 – 18 September 2016 | Romexpo

Why participate? Why participate?

► signing contracts with potential partners ► promoting your business by one of the most efficient method; ► specialized advertising campaigns to attract the general public and specialized visitors ► all the suppliers of the area under the same roof – furniture, accessories, interior decoration, machines and wood processing equipment ► getting a real image of the profile market – direct contact with the end client and getting an immediate feedback ► getting informed on the latest news and tendencies ► Organizing practical demonstrations; ► Launching your company

• r

strengthening your position in the market ► Participate at the national wide event

• f the year

International trade fair for furniture, equipment and accessories 14 – 18 September 2016 | Romexpo

The National The National Design Design Contest Contest

The 9th edition of the National Design Contest aims to offer young furniture and house deco designers the chance to make themselves known. By having a special advertising campaign the contest promotes all participants who show functional and technological innovation by using eco methods that allow the possibility of technical and serial production. The competition takes place in two stages, the winners shall be announced during BIFE-SIM

International trade fair for furniture, equipment and accessories 14 – 18 September 2016 | Romexpo

What did What did BIFE BIFE-SIM 2015 SIM 2015 mean mean?

BIFE-SIM has surpassed, year after year the expectations of both the visitors and the exhibiting companies thus becoming a pillar of this type of events both nationally and internationally What did BIFE-SIM 2015 mean? ► a 5 days event ► 22.000 visitors ► 300 exhibitors from Romania, Bulgaria, Germany, Italy, Moldavia, Poland, Ukraine and Hungary ► 7 exhibition pavilions ► 30.000 sqm of occupied exhibition areas ► 5 theme shows: The Classic Show, The Design Show, The Comfort Show, Chef’s Show, The Decoration, Accessories and Materials Show, The Equipment Show – Cars and Utility Vehicles ► Remarkable personalities of the architectural field at the 4th edition

• f the “Design Conference” whose theme is the Urban Design

► The National Design Contest nominated its winners – future designers of furniture pieces ► 5.000 furniture pieces and accessories ►Thousands of clients requested offers (which later became orders)

Targul international de mobila, echipamente si accesorii 14 – 18 septembrie 2016 | Romexpo

• National level channels

BIFE-SIM 2016 benefits from a widely spread advertising campaign via partnerships with Intact Media Group, high profile stations around the country and the most prestigious national and international publications.

• TV: TVR, Antena1, Antena 3, Pro TV, Realitatea, B1and

Prima TV;

• Radio: radio spots on Radio Romania Actualitati, Radio ZU,

Europa FM;

• Print

press: layouts in: newspapers, mass-market placed magazines and specialized press;

• Online – reclame, stiri, proiecte speciale si bannere online pe

portal-uri, site-uri de specialitate, site-uri de business;

• PR campaigns: news, advertorials, interviews, press releases, TV

shows

• Indoor:

advertisement in the City Mall movie theaters, billboards, posters, brochures, personalized displays, flyers;

• Outdoor: billboards placed in central locations and unipoles on

DN1 andA2.

Advertising campaign Advertising campaign

VISITORS AT BIFE-SIM 2016

B2B B2B –Wood, furniture and HoReCa specialists Wood, furniture and HoReCa specialists; CEOs of furniture producing factories or CEOs of furniture producing factories or companies; showrooms; retailers and merchants; companies; showrooms; retailers and merchants; administrative representatives; research institutes; administrative representatives; research institutes; real estate agents real estate agents B2C B2C –General public, visitors that intend to buy General public, visitors that intend to buy the newest pieces of furniture and accessories. the newest pieces of furniture and accessories.

Targul international de mobila, echipamente si accesorii 14 – 18 septembrie 2016 | Romexpo

Advertising campaign Advertising campaign

• Direct Marketing

BIFE-SIM is also about targeted advertising. We have a data base of over 15.000 people and we maintain a permanent connection wit the target public. Mailing e-mail – the latest news of the industry, information about the events, interviews with company representatives. Social Media campaigns, personalized newsletters with the latest news of the exhibiting companies Sampling flyers in areas of intense traffic: subway exits and road crossings in areas of intense traffic

• International advertising

External partnerships

• n the profile markets of

Germany, Great Britain and Russia. International fairs: Kiev Expo, Salone Internationale del Mobile (Milan), Maison and Objet(Paris), Mebel (Moscow), Malaysian International Furniture Fair - MIFF (Kuala Lumpur) Website-ul evenimentului dispune si de

• varianta

in limba engleza, este interactiv si actualizat in permanenta.

International trade fair for furniture, equipment and accessories 14 – 18 September 2016 | Romexpo

Participation fees Participation fees

Participation fee: 150 Euro/company Indoor area rent – A pavilion, central position:

• 1 free side:

90 euro/sqm

• 2 free sides:

94 euro/sqm

• 3 free sides:

98 euro/sqm

• 4 free sides:

102 euro/sqm Indoor space rent – remaining areas of the A pavilion & the C1-C6 pavilions

• 1 free side :

83 euro/sqm

• 2 free sides :

87 euro/sqm

• 3 free sides :

91 euro/sqm

• 4 free sides :

95 euro/sqm Outdoor space rent: 30 euro/ sqm Indoor standard stand construction: 15 euro/ sqm Outdoor standard stand construction: 40 euro/ sqm Minimum space to rent: 6 sqm

International trade fair for furniture, equipment and accessories 14 – 18 September 2016 | Romexpo

Contact Contact

www.bife-sim.ro

Mihaela PANE - Romexpo Project Coordinator Phone: +40 21 207 7000 / 1116 E-mail: bifesim@romexpo.ro Gabriela CHISE - APMR Project Coordinator Phone : +40 21 315 5142 E-mail: gchise@industriamobilei.ro Ana – Maria HACMAN [APMR] Phone : 021.315.51.42 E-mail: am.hacman@industriamobilei.ro Ana CRACIUN - Organizer Pav. C1-C3 Phone : +40 21 207 7000 / 1078 E-mail:

• ana. craciun@romexpo.ro

Anca IACOB - Organizer Pav. A and exterior platform Phone : +40 21 207 7000 / 1079 E-mail: anca.iacob@romexpo.ro

Targul international de mobila, echipamente si accesorii 14 – 18 septembrie 2016 | Romexpo

Irina TOPCIU – Organizer C4-C6 Phone : +40 21 207 7000 / 1103 E-mail: irina.topciu@romexpo.ro