TARGET DEMOGRAPHIC Guys & Girls, 18 35. Leading a Mountain, - PowerPoint PPT Presentation

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TARGET DEMOGRAPHIC Guys & Girls, 18 35. Leading a Mountain, Outdoor and/or Urban Lifestyle. Demand Quality, Craftsmanship, Progression, Utility, and Style. Possess a Healthy Dose of Youthful Attitude. Brand

TARGET DEMOGRAPHIC • Guys & Girls, 18 – 35. • Leading a Mountain, Outdoor and/or Urban Lifestyle. • Demand Quality, Craftsmanship, Progression, Utility, and Style. • Possess a Healthy Dose of Youthful Attitude. • Brand Loyalists, Alternative Outdoor Seekers, and Influencers.
POWER OF THE BRAND
POWER OF THE BRAND
POWER OF THE BRAND: PLAYERS
POWER OF THE BRAND: PLAYERS
POWER OF THE BRAND: PRESS COVERAGE
POWER OF THE BRAND: PRESS COVERAGE
POWER OF THE BRAND: PRESS COVERAGE
POWER OF THE BRAND: PRESS COVERAGE
POWER OF THE BRAND: PRESS COVERAGE
POWER OF THE BRAND: INSTAGRAM
POWER OF THE BRAND: PREMIUM EVENTS – 2016 US OPEN
POWER OF THE BRAND: CURRENT PARTNERS
POWER OF THE BRAND: INTERNATIONAL PARTNERS
POWER OF THE BRAND: INTERESTED PARTNERS

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