Take Charge of Your Online Footprint SUSAN HAYNES COMMUNICATIONS - - PowerPoint PPT Presentation

Take Charge of Your Online Footprint

SUSAN HAYNES COMMUNICATIONS DIRECTOR MOORESVILLE SCHOOLS

Your Online Presence Is YOUR Media Station

• Online presence watched by the mainstream media
• Followed by your clients
• Easily accessible (computer,

tablet, phone)

• Ever-present (24-7-365)
• Easily customized (alert settings

available for your posts)

• Social groups = targeted media

Your Personal Page vs. Your Company Page

• “Private” pages do not

exist.

• Do not post information

which you would not post in your office or send to your clients.

• Check social media

privacy settings for tagging, etc.

Disney Intern Fired for Tweet

• 58% of consumers used voice

search to find local business information within the last year

• 46% of voice search users

look for a local business daily

• 27% visit the website of a local

business after conducting a voice search

• 76% of smart home speaker

users conduct local searches at least once a week—with 53% performing daily searches Source: BrightLocal Study

Where Are Potential Clients Looking for You?

Google processes more than 40,000 queries every second

Where t to Find Social al Media A a Audiences

* * ** ** *China ** Russia

Think you don’t have any social media / web pages?

Think again.

What D Do I Gain b by Claiming a Page?

• An opportunity to define yourself and your brand
• An opportunity to engage, interact and humanize your

brand

• Analytics of audience

reach and use

• Insights into audience

comments

What D Do I Gain b by Claiming a Page?

Beyond b being in control o

• f a

an o

• nline presence
• Receive email or text notifications for page activity (FB, T, I, G & YT)
• Receive private messages to your page

(FB, T, I, G & YT),

• Set page moderation to block certain words

(FB)

• Set whether people can tag your photos (FB)
• Block certain people from posting to

your page (FB & T)

• See the page analytics (FB, Y, I & verified T)
• Set a profanity filter (FB)
• Map your location (FB & G)

What i if I do don’t c t claim a p a pag age?

• Confusing duplicates
• Scary & unmonitored

check-ins

• Automated overlaps
• Potential intentional or

unintentional cyber- squatting

Duplicate Page Detected You were automatically redirected because Avon High School was merged with this page. Let us know if this is a mistake.

Getting Verified

• n Facebook
• Via phone or email
• Must utilize public

phone numbers, addresses, etc.

• Phone option doesn’t work with

automated systems

• Facebook notifies you when

verification is complete

Claiming and V Veri rifying Y Your P r Page on G Google

• https://business.google.com
• Update maps and

phone listings

• Create posts, see

page insights, watch watch reviews, receive messaging

• Verification via

postcard only (but it doesn’t look like a postcard!

Claiming A Additional P Pages o

• n Goo
• ogle (

(After V Verification)

• https://www.gybo.com
• You will need a

Google account / Gmail address

• Update maps,

hours, and phone listings

• Create posts, see

page insights, watch reviews, receive messaging

• Get verified online

Becoming a a Socia

• cial M

l Med edia ia N Ninja ja

• Google & Facebook

both ask for feedback and allow you to help define pages.

• If you are a “trusted

source” for information, your

• pinions may end

up carrying more weight.

When Things Go Wrong ...

• All issues – get “help” on

the social media site itself.

• Bad reviews & inaccurate information –
• First Amendment rules apply here
• Recourse if there is an issue such as

profanity, hate speech, or obscenity.

• The more people report it, often the

sooner the issue will be reviewed.

• Ignore or respond (provide accurate information,

encourage the poster to contact you directly).

• Make it easy for people to give good reviews as well.
• Like and respond to good reviews – give them importance.

When Things Go Wrong . . .

• Impersonation
• If you see an

impersonator, report report to the site.

• Proof you are the

legitimate owner is easier if you have a verified page.

• Have additional staff/community

members report the impersonator. The squeakiest wheel . . .

Social Media & Internet Monitoring

Free* monitoring tools: Google Alerts Hootsuite Talkwalker TweetReach Klout Social Mention Twazzup Addictomatic HowSociable IceRocket Paid monitoring tools: Mention Tweetdeck Buffer Hashtracking Later Tailwind Meltwater

• Must know who you are looking for
• r what keywords (acronyms?)
• No substitutes for engaging staff,

clients, and community -“if you see something, say something.”

* Often “light” versions are free but

• limited. Some come

with a lot of spam.

Sample Google Alert – www.google.com/alerts

More Tips to Keep Your Pages Strong

• Check Your Security Settings
• Facebook includes settings for profanity, page moderation (blocking

certain words), visitor posts, ability to tag people in photos, and more.

• Twitter includes verification to change passwords, photo tagging

restrictions, and blocking of certain accounts.

• Keep a Few Trusted Administrators
• One person cannot watch the page posts all of the time. Facebook

allows multiple administrators with different security levels. Twitter & Instagram only allow one, but multiple people can have the login email & password. YouTube allows multiple administrators. In an emergency, a secondary person may need to get the messages posted.

More Tips to Keep Your Pages Strong

• Use Strong Passwords
• “Password” and “1234” are not your friends
• Check Your Notification Settings
• You may not want to know every “like” but

you may want to get a notification when someone comments or writes a review.

• Test It!
• Ask a trusted tech-savvy peer to see if they

can get something posted on your page while you watch. Be sure they use a safe post like “Go Team!” instead of “Snow Day!”

More Tips to Keep Your Pages Strong

• Have a Social Media Policy
• Be sure there is a policy in place

and visible for community & page users.

• Link Your Official Pages to Your

Website

• Don’t make people have to search

and possibly end up on the wrong page.

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