Taiwan Tilapia Production Zone Exclusive for Exporting Fu-Sung - - PowerPoint PPT Presentation

Taiwan Tilapia Production Zone Exclusive for Exporting

Fu-Sung (Frank) CHIANG, Ph.D.

Professor, National Taiwan Ocean University Executive Director, Taiwan Tilapia Alliance

Fu-Sung (Frank) Chiang

! Consumer Economics, Ph.D.

Cornell University, USA

! Food and Resource Economics, M.S.

University of Florida, USA

! Executive Director, Taiwan Tilapia Alliance,

2002-present

! Advisor, Keelung Tourism Association ! Committee Member, Fishery Advisory

Committee, Council of Agriculture, 1998-2002

Outlines

! Why Aquaculture? Why Tilapia? ! Current Developments of Taiwan

Tilapia Industry

! Taiwan’s Tilapia Exports ! Taiwan Tilapia Production Zone

Exclusive for Exporting

! Concluding Remarks

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• I. Why Aquaculture? Why Tilapia?
• I. Why Aquaculture? Why Tilapia?

! Why aquaculture? ! Fish of the 21st. century: Tilapia ! The role of Taiwan on the aquaculture sector

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Why Aquaculture? Why Aquaculture?

Peter F. Drucker

“Managing in the Next Society: Beyond the Information Revolution”

• St. Martin’s Press, 2002

"Drucker (2002) predicted that the “bio-technology” and “aquaculture” will be the “new industry” in the next fifty years. "He used salmon as an example to describe the relationships between wild catch and fish farming products. "In addition, he believes that new and different species will be developed in the fish farming besides salmon. "Thus, “aquaculture” should play an important role in providing the animal protein to human beings.

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Rapid growth in aquaculture production Important food supply Contribution in the economics: employment and business Development in maximizing its fully potential contribution Environmentally responsible and social acceptable industry Quality and safety toward a sustainable industry

Global Trends in Aquaculture Global Trends in Aquaculture

Why Tilapia? Why Tilapia?

Tilapia

! Tilapia is the fish for the 21th century ! Omnivorous fish ! High density viable ! The most labor-saving aqua-farming

sector

! The cheapest aqua-cultured white meat

that compliments the natural environment

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• II. Current Developments of Taiwan

Tilapia Industry

! Tilapia Production in Taiwan ! Taiwan’s Flagship Product ! About the Taiwan Tilapia Alliance, T2A ! New Product R&Ds

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Tilapia History Tilapia History

• In

In 1946

1946,

, from Singapore from Singapore

• Chen

Chen-

• Hei

Hei WU WU and Chi and Chi-

• chau

chau KUO KUO

• Oreochromis mossambicus

Oreochromis mossambicus

• In

In 1949

1949,

, named

named Wu Wu-

• Kuo

Kuo Yu Yu (fish) (fish)

The Development of Taiwan Tilapia Industry

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• In 1966,

In 1966, from Japan

from Japan

• O.
• O. nilotca

nilotca

• O.
• O. nilotca

nilotca × × O.

• O. mossambicus

mossambicus

• In

In 1974, from Israel

• O. aurea
• O. aurea × O. nilotica
• In

In 1968, Red tilapia

• O. mossambicus albino

Tilapia Production in Taiwan

! Taiwan’s tilapia production and value are

85,414 MT and US$85 millions in 2003.

! The estimated tilapia production and value

in 2004 are about 90,000-100,000 MT and US$85 millions.

! During 2003, tilapia production accounted

for about 23% of the total aquaculture production in Taiwan.

Strategies of Taiwan Tilapia Industry

! Form a strategic partnership by all Taiwanese

domestic producers, marketers, processors, and traders, i.e., Taiwan Tilapia Alliance

! Promote product certification and warranty to

ensure the quality and food safety, e.g. GAP

! Development of high value-added products, e.g.

Gelatin and Battered & Breading Tilapia

! Promote domestic demands & international

cooperation

! Diversify the export markets

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About the About the T2A

" "T T2

2A was formed in 2002

A was formed in 2002 " "Through generic advertising to create an image of Through generic advertising to create an image of superior quality superior quality " "Actively participate the exhibits worldwide Actively participate the exhibits worldwide " "To educate farmers via training courses/workshops To educate farmers via training courses/workshops " "Act as a gateway among industry, academia and Act as a gateway among industry, academia and government government " "To draft/Implement the Code of Practices for To draft/Implement the Code of Practices for Tilapia Farming Tilapia Farming " "International Joint International Joint-

• Venture/Cooperation Programs

Venture/Cooperation Programs

Taiwan’s Flagship Products

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Fish Nugget Fish Nugget or

• r Fish Portion

Fish Portion

Fish Burger Fish Burger

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Gelatin is a protein derived Gelatin is a protein derived from tilapia from tilapia’ ’s skin and s skin and can used to make capsules can used to make capsules

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• III. Taiwan’s Tilapia Exports

! Taiwan’s Tilapia Exports ! US tilapia Imports ! Commodity vs Niche Products:

Stable Price or Declining Price for the Tilapia Products in the Future?

Taiwan’s Tilapia Exports

! Taiwan’s tilapia exports increased from

15,328 MT in 1996 to 39,718 MT in 2003, an increase of 159% in five years, accounted for about 8% of the total Taiwan fishery product exports.

! Taiwan exports both frozen whole-

tilapia and frozen fillets.

! Frozen breaded tilapia nuggets and

gelatin are another new exporting products.

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• China tilapia becomes Taiwan

China tilapia becomes Taiwan’ ’s largest competitor since 2002 s largest competitor since 2002

U.S. Tilapia Imports in Value, 1992 - 2004

Photo by F. Chiang

Photo by F. Chiang

Commodity vs Niche Products

! Stable Price or Declining Price for the

Tilapia Products in the next 5 years?

• 1.0 (

1.0 (-

• 25%)

25%)

• 0.1 (

0.1 (-

• 10%)

10%) Change Change 6 6 3 3 0.9 0.9 2004 2004 6 6 4 4 1 1 2003 2003 Fresh Fillet Fresh Fillet (US$/Kg) (US$/Kg) Frozen Fillet Frozen Fillet (US$/Kg) (US$/Kg) Whole Whole Frozen Frozen (US$/Kg) (US$/Kg) Year Year

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• IV. Tilapia Production Zone

! ! Application of Good Aquaculture

Application of Good Aquaculture Practice to Tilapia Farming Practice to Tilapia Farming

! Current Status and Future Perspectives

Codes of Taiwan Tilapia Production Zone (Cluster) Certification (GAF)

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The Contents of the Code of Practices for Tilapia Farming in Taiwan

• Food Safety

Food Safety

• Design and Construction of Farms

Design and Construction of Farms

• Feed and Feed Use

Feed and Feed Use

• General Pond Operation

General Pond Operation

• Health Management

Health Management

• Therapeutic Agents and Other Chemicals

Therapeutic Agents and Other Chemicals

• Effluents and Solid Wastes

Effluents and Solid Wastes

• Community and Employee Relations

Community and Employee Relations

• Conservation of Biodiversity

Conservation of Biodiversity

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Good Aquaculture Farm Good Aquaculture Farm

! ! On Jan. 30, 2004, the Council of Agriculture

On Jan. 30, 2004, the Council of Agriculture (COA), Taiwan set up the regulations for (COA), Taiwan set up the regulations for certifying the certifying the “ “Good Aquaculture Farm, Good Aquaculture Farm, GAF. GAF.” ”

! ! The Fisheries Agency of the COA is responsible

The Fisheries Agency of the COA is responsible for implementing the GAF regulations. for implementing the GAF regulations.

! ! The Aquaculture Development Association and

The Aquaculture Development Association and Taiwan Tilapia Alliance are involving in the Taiwan Tilapia Alliance are involving in the certifying process. certifying process.

Procedure of the Certification Procedure of the Certification

! ! Farmers submit the Application form

Farmers submit the Application form (including farm (including farm’ ’s characteristics, license, s characteristics, license, certificates, pond layouts, etc.) certificates, pond layouts, etc.)

! ! First Evaluation

First Evaluation: the COA : the COA’ ’s appointed s appointed committee conducts the evaluation. committee conducts the evaluation.

! ! Second Evaluation

Second Evaluation: on : on-

• site visit and

site visit and contract signing. contract signing.

! ! Training Courses & Workshops

Training Courses & Workshops

! ! Third Evaluation

Third Evaluation: 2 times of : 2 times of Environment and Residues Analyses Environment and Residues Analyses

Training Courses and Workshops Training Courses and Workshops

! ! Introduction to Computer

Introduction to Computer

! ! Water Quality Control and Testing

Water Quality Control and Testing

! ! Drug Management and Analysis

Drug Management and Analysis

! ! Fry Production and Grow

Fry Production and Grow-

• Out

Out Management Management

! ! Fish Disease Control

Fish Disease Control

! ! Farm Management

Farm Management

! ! Marketing and Trade

Marketing and Trade

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Environment and Residues Analyses Environment and Residues Analyses

(Selected Items) (Selected Items)

! ! E.

• E. Coli

Coli (Meat) (Meat)

! ! Chloramphemium

Chloramphemium (Meat) (Meat)

! ! Furazolidone

Furazolidone (Meat) (Meat)

! ! Nitrofuran

Nitrofuran (Meat) (Meat)

! ! Copper (Water & Meat)

Copper (Water & Meat)

! ! Cadmium (Water & Meat)

Cadmium (Water & Meat)

! ! Zinc (Water & Meat)

Zinc (Water & Meat)

Tilapia Production Zone (I) Tilapia Production Zone (I)

12.6 12.6 11,525 11,525 480 480 328.7 328.7 106 106 Total Total 3.3 3.3 4,320 4,320 144 144 118 118 25 25 Tai Tai-

• nan

nan 3.8 3.8 3,369 3,369 156 156 93.6 93.6 52 52 Chia Chia-

• yi

yi 5.5 5.5 3,836 3,836 180 180 117.1 117.1 29 29 Yu Yu-

• lin

lin Value Value (US M$) (US M$) Production Production (M.T.) (M.T.) Ponds Ponds Size Size (Hectare) (Hectare) No. No. County County

Tilapia Production Zone (II) Tilapia Production Zone (II)

17.1 17.1 11.9 11.9 46.3 46.3 25 25 Tai Tai-

• nan

nan 19.1 19.1 9.4 9.4 49.1 49.1 106 106 Total Total 20.9 20.9 8.2 8.2 50.9 50.9 52 52 Chia Chia-

• yi

yi 17.8 17.8 9.3 9.3 48.0 48.0 29 29 Yu Yu-

• lin

lin Avg. Avg. Experience Experience (in Year) (in Year) Avg. Avg. Education Education (in Year) (in Year)

• Avg. Age
• Avg. Age

(in Year) (in Year) No. No.

• f
• f

Farms Farms County County

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• V. Concluding Remarks

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Aquaculture + Bio Aquaculture + Bio-

• Tech

Tech

! ! Aquaculture will become the main source

Aquaculture will become the main source

• f animal proteins
• f animal proteins

! ! Bio

Bio-

• technology (including genetically

technology (including genetically modified techniques ) on fries (seeds), modified techniques ) on fries (seeds), water treatment, fish disease control, and water treatment, fish disease control, and feeds feeds

! ! Issue of consumer acceptance toward

Issue of consumer acceptance toward GM fish and fish products GM fish and fish products

Eat More Tilapia! Produce More Tilapia!

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Taipei 101 Taipei 101 Building Building

Thank You!