T E C H N O L O G Y R E G U L AT I O N , C L I M AT E C H A N G E , A N D A I Survey Results January 8 – 13, 2020
Climate change and consumer data protection are greatly concerning to respondents in the I B M T E C H N O L O G Y U.S. and European Union, with 71% reporting concern about consumer data protection and 69% R E G U L A T I O N , C L I M A T E C H A N G E , reporting concern about climate change. Europeans report being more concerned about climate A N D A I change than Americans (77% to 60%) while Americans report being more concerned about consumer data protection (73% to 69%). 62% of Americans and 7 in 10 Europeans prefer a precision regulation approach for technology, with less than 10% in either region supporting broad regulation of tech. 85% of Europeans and 81% of Americans support consumer data protection in some form, and 70% of Europeans and 60% of Americans support AI regulation. 72% of Europeans and 59% of Americans would support a carbon tax , and 71% of Europeans and 53% of Americans say that if the proceeds of a carbon tax went to a carbon dividend, they would be more likely to support such a tax. Key Points Respondents in the U.S. are less comfortable than respondents in the E.U. are with various types of facial recognition technology, with 55% of Europeans comfortable with facial matching technology vs. just 47% of Americans. Respondents in both regions are most comfortable with facial recognition being used by law enforcement agencies and health care companies, and least comfortable with facial recognition being used by advertisers and social media companies. 74% of American and 85% of EU respondents are in agreement that artificial intelligence systems should be transparent and explainable, and strong pluralities in both countries believe that disclosure should be required for companies creating or distributing AI systems. Nearly 3 in 4 Europeans and two-thirds of Americans support regulations such as conducting risk assessments, doing pre-deployment testing for bias and fairness, and reporting to consumers and businesses that an AI system is being used in decision-making. Methodology S L I D E / 2 This study was conducted between January 8 – 13, 2020 by Morning Consult on behalf of IBM. The data represent the weighted results of 3,259 responses collected among adults 18 years of age and older, in the U.S. and 6 countries across the European Union (France, Germany, Ireland, Italy, Spain, and the U.K.). The responses were collected online in English, Spanish, French, German, and Italian, stratified by age and gender, and then weighted by age, gender, education, region, and race (where appropriate) within each country based on most recent national census projections in each country. Results from the E.U. have a margin of error of +/- 2%, while data from the U.S. have a margin of error of +/- 3% at a 95% confidence level.
I B M T E C H N O L O G Y R E G U L A T I O N , C L I M A T E C H A N G E , A N D A I U.S. + E.U. Overall Tech Policy Beliefs and Concerns U.S. + E.U. Opinions on Carbon Taxation Contents / Agenda U.S. + E.U. Comfort with Facial Recognition Software U.S. + E.U. Opinions on Artificial Intelligence Regulation S L I D E / 3
Respondents are most concerned about protection of consumer data and climate change than the I B M T E C H N O L O G Y other topics, with U.S. respondents slightly more concerned about protection of consumer data R E G U L A T I O N , than E.U. respondents, but E.U. respondents much more concerned about climate change than C L I M A T E C H A N G E , U.S. respondents A N D A I How concerned are you about the following topics? [Showing Extremely + Somewhat Concerned] Overall U.S. E.U. 71% Protection of consumer data 73% 69% U.S. + E.U. Overall Tech 69% Policy Beliefs Climate change 60% 77% and Concerns 52% Automation's impact on jobs and the economy 51% 54% 52% 52% Responsible use of artificial intelligence 52% 41% 42% Facial recognition technology S L I D E / 4 40%
Within the EU, French respondents are the most concerned with protection of consumer data; and Spanish respondents are the most concerned about climate I B M T E C H N O L O G Y R E G U L A T I O N , change C L I M A T E C H A N G E , A N D A I How concerned are you about the following topics? [Showing Extremely + Somewhat Concerned] France Germany Ireland Italy Spain U.K. 76% 69% 69% Protection of consumer data U.S. + E.U. 58% 74% 66% Overall Tech 81% Policy Beliefs 82% 74% Climate change 78% and 83% 66% Concerns 49% 60% 58% Responsible use of artificial intelligence 44% 56% 49% 52% 62% Automation's impact on jobs and the 51% 47% economy 60% 50% 41% 46% 42% Facial recognition technology S L I D E / 5 34% 41% 37%
Overall, respondents are most concerned about climate change and the protection of I B M T E C H N O L O G Y R E G U L A T I O N , consumer data, with older respondents especially concerned about the latter. C L I M A T E C H A N G E , A N D A I How concerned are you about the following topics? [Showing Extremely + Somewhat Concerned] Adults Age: 18-34 Age: 35-54 Age: 55+ 71% 63% Protection of consumer data 69% U.S. + E.U. 77% Overall Tech 69% 68% Policy Beliefs Climate change 68% 71% and Concerns 52% 50% Automation's impact on jobs and the economy 56% 51% 52% 50% Responsible use of artificial intelligence 52% 53% 41% 43% Facial recognition technology S L I D E / 6 42% 38%
Respondents are most supportive of policy initiatives around safeguarding privacy I B M T E C H N O L O G Y of consumer data and keeping harmful content off the Internet; U.S. adults are less R E G U L A T I O N , supportive of each policy asked about compared to E.U. respondents C L I M A T E C H A N G E , A N D A I How much would you support or oppose the following policy initiatives? [Showing Strongly + Somewhat Support] Overall U.S. E.U. 83% Safeguarding privacy of consumer data 81% 85% U.S. + E.U. 79% Keeping harmful, illegal, and dangerous content off of the Internet 75% 82% Overall Tech 75% Policy Beliefs 72% Ensuring technology (apps, phones, etc.) works regardless of location 78% and 75% Concerns Implementing responsible and ethical data handling 72% 77% 65% Regulating artificial intelligence 60% 70% 62% Regulating facial recognition technology 60% 65% 60% Taxing carbon dioxide emissions 53% 66% 57% S L I D E / 7 49% Driving job/economic growth with digital trade and cross-border data flows 64%
Within the EU, almost nine in ten (87%) Spanish respondents support safeguarding I B M T E C H N O L O G Y privacy of consumer data, and 84% of Italian respondents support keeping harmful, R E G U L A T I O N , illegal, and dangerous content off of the Internet C L I M A T E C H A N G E , A N D A I How much would you support or oppose the following policy initiatives? [Showing Strongly + Somewhat Support] France Germany Ireland Italy Spain U.K. 85% 86% 86% Safeguarding privacy of consumer data 86% 87% 83% U.S. + E.U. 80% 83% Keeping harmful, illegal, and dangerous 82% Overall Tech 84% content off of the Internet 81% 81% Policy Beliefs 75% 77% Ensuring technology (apps, phones, etc.) 82% 77% works regardless of location and 82% 77% 77% Concerns 77% Implementing responsible and ethical data 80% 70% handling 80% 78% 73% 55% 79% Regulating artificial intelligence 75% 76% 69% 70% 50% 69% Regulating facial recognition technology 67% 71% 66% 66% 53% 66% Taxing carbon dioxide emissions 81% 75% 60% 66% S L I D E / 8 58% Driving job/economic growth with digital 60% 72% trade and cross-border data flows 77% 54%
Respondents over 55 are more likely to support issues across the board, especially I B M T E C H N O L O G Y when it comes to safeguarding privacy of consumer data, keeping harmful content R E G U L A T I O N , off the internet, and implementing responsible and ethical data handling. C L I M A T E C H A N G E , A N D A I How much would you support or oppose the following policy initiatives? [Showing Strongly + Somewhat Support] Adults Age: 18-34 Age: 35-54 Age: 55+ 83% 73% Safeguarding privacy of consumer data 81% 93% U.S. + E.U. 79% 68% Keeping harmful, illegal, and dangerous content off of the Internet 77% Overall Tech 88% 75% Policy Beliefs 67% Ensuring technology (apps, phones, etc.) works regardless of location 74% 81% and 75% 64% Concerns Implementing responsible and ethical data handling 73% 85% 65% 59% Regulating artificial intelligence 65% 72% 62% 58% Regulating facial recognition technology 61% 67% 60% 57% Taxing carbon dioxide emissions 61% 61% 57% S L I D E / 9 54% Driving job/economic growth with digital trade and cross-border data flows 58% 58%
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