Systemic impact of clear writing Sandra Fisher-Martins, Founder of - - PowerPoint PPT Presentation
Systemic impact of clear writing Sandra Fisher-Martins, Founder of Claro Clear Writing for Europe Conference Brussels, 5 December 2019 Hosted Clarity2010 TED Talk: Plain language summaries 350,000 views 2009 Ascendi Highways: -54%
Sandra Fisher-Martins, Founder of Claro Clear Writing for Europe Conference Brussels, 5 December 2019
2009 2019 Hosted Clarity2010 Plain language summaries TED Talk: 350,000 views Ascendi Highways:
Political parties include PL in election manifestos Ministry of Justice: +160% legal aid requests +50% voluntary payment Tax Offjce Zon Telecom: €2 million saved
personal shared mindset
LOW LITERACY Low demand in labour market Low educational attainment despite high spending Low participation in adult education HIGH COMPLEXITY Bureaucratic and hierarchical mindset Barriers to access and participation
(missed educational opportunities, digital exclusion, etc.)
Low civic engagement Low supply of advanced writing skills in workforce Lack of political & economic incentives Inadequate reward (wage difgerentiation)
There’s nothing necessarily physical or expensive or even slow in the process of paradigm change. In a single individual it can happen in a millisecond. All it takes is a click in the mind, a falling of scales from eyes, a new way of seeing. Whole societies are another matter.
Donella Meadows, Leverage Points: Places to Intervene in a System
1. Repeatedly point out the failures of the old paradigm 2. Weave the new paradigm into public discourse, loudly and confidently 3. Insert your people in places of visibility and power 4. Don't waste time with reactionaries 5. Work with active change agents and the vast middle ground of open-minded people.
Adapted from Thomas Kuhn via Donella Meadows