Systemic impact of clear writing Sandra Fisher-Martins, Founder of Claro Clear Writing for Europe Conference Brussels, 5 December 2019
Hosted Clarity2010 TED Talk: Plain language summaries 350,000 views 2009 Ascendi Highways: -54% complaints Political parties include PL Zon Telecom: in election manifestos €2 million saved Ministry of Justice: +160% legal aid requests Tax Offjce +50% voluntary payment 2019
SUSTAINABLE IMPACT?
f ((training + support + incentives) ✕ attitude) organizational personal shared mindset
Low educational attainment Bureaucratic and despite high spending hierarchical mindset Low supply of advanced writing skills in workforce LOW LITERACY HIGH COMPLEXITY Barriers to access and participation (missed educational opportunities, digital exclusion, etc.) Low demand in labour market Lack of political & Low civic engagement Inadequate reward economic incentives (wage difgerentiation) Low participation in adult education
" There’s nothing necessarily physical or expensive or even slow in the process of paradigm change. In a single individual it can happen in a millisecond. All it takes is a click in the mind, a falling of scales from eyes, a new way of seeing. Whole societies are another matter. Donella Meadows, Leverage Points: Places to Intervene in a System
Changing the mindset 1. Repeatedly point out the failures of the old paradigm 2. Weave the new paradigm into public discourse, loudly and confidently 3. Insert your people in places of visibility and power 4. Don't waste time with reactionaries 5. Work with active change agents and the vast middle ground of open-minded people. Adapted from Thomas Kuhn via Donella Meadows
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