Sustainable Clubs: Children & Young People Workshop Delivered - - PowerPoint PPT Presentation

Delivered by team BEDS&LUTON Tom Harwood – Project Officer Bert Klemmer – Development Assistant Abi Bond – Marketing Manager

Sustainable Clubs:

Children & Young People Workshop

Workshop Format

• Who are teamBEDS&LUTON and what to

expect from the workshop?

• What is sustainable participation?
• Knowing your audience
• What makes an un-missable session
• Connecting to your audience
• Club Matters
• Questions/Close/prize giving!

Who are teamBEDS&LUTON

• 1 of 45 County Sports Partnerships.
• Our Goal: To have a healthier, happier & fitter

Bedfordshire.

• Work closely with clubs, local authorities,

workforce & health organisations to support the sporting landscape across Bedfordshire.

• To make your jobs easier!

What to expect…

• What sustainable clubs look like to tB&L.
• What the research tell us
• How we can use the research to our

advantage

• Knowing your audience
• Connecting with your audience
• How we can help YOU

Setting the scene

• Trends are changing
• Technology/digital age is developing
• Young people (14 – 25) are seeking new

experiences

• This means our delivery needs to adapt to

the changing world

But first...

• Lets find out a little more about you…

In small groups

(1 spokes person)

Find out names, club/org. & what is

sustainability

Spokes person to

feedback

What is sustainable participation?

• Keeping people:
• Active for longer
• Engaged for longer
• Continuing a club membership
• Investing in participants
• Participants investing in a club/
• rganisation

Things to consider:

• How well do you know your participants?
• Do you struggle getting participants to your

club or session?

• What will make your young people keep

coming back week on week?

• What are their motivations?

Knowing Your Audience

SPORT ENTHUSIASTS

Self-assured / Sociable / Image-conscious

AMBITIOUS SELF-STARTERS

Achievers / Proactive / On the go

THOUGHTFUL IMPROVERS

Mature / Non-competitive / Self-development

CONFIDENT INTELLEACTUALS

Driven / Educated / Focused

CAUTIOUS INTROVERTS

Loyal / Careful / Self-reliant

EVERYDAY YOUTHS

Mainstream / Easy-going / Content

Sport Enthusiasts

Self-assured / Sociable / Image-conscious

• Mad about sports
• Sporty family and friends
• Strong networks of friends and may rely on

their parents for support and guidance

SPORT ENTHUSIAST PERSONA

Everyday Youths

Mainstream / Easy-going / Content

• Easy-going, relaxed, happy in their own skin
• Can seem less driven, aren’t interested in

filling up the diaries

EVERYDAY YOUTH PERSONA

Thoughtful Improvers

Mature / Non-competitive / Self-development

• Motivated, mature and independent.
• Like to use their free time productively.

Cautious Introverts

Loyal / Careful / Self-reliant

• Happiest spending time with their intimate

group of knit-friends, or alone

• Loyal to family or friends

Ambitious Self-Starters

Achievers / Proactive / On the go

• See sport as another way to achieve their

goals

• Typically well-educated and from wealthier

backgrounds – want to have it all

Confident Intellectuals

Driven / Educated / Focused

• Driven, focused and highly motivated
• Busy lives with hobbies they deeply care
• Enthusiastic about music or gaming

Attitudes and behaviours

Engaging these personalities

• INTERACTIVE – Through technology and personal choice.
• SOCIAL – keep them connected
• REWARDING – What are they achieving?
• PERSONALISED – tailored delivery
• INSPIRING – Create something different
• CREATIVE – Young people learn in different ways

Unmissable Sessions

Create Your Unmissable session

• TASK: Chose a youth personality, think about their

motivations, write down what would make an unmissable session for them.

Connecting to your audience

• What does this all mean?
• How do you tap into a new audience?
• Young people take part for different

reasons…

• …so we need to connect with them

differently.

Attracting their attention

Twitter

Twitter Tips:

• Twitter is a brilliant way to reach potential

supporters, volunteers and members.

• Great to share little club updates
• The likelihood of your tweet being RT

doubles if use 2 hashtags

• #Luton #Bedford #Cricket etc
• Target people you want to share using @
• Plse Retweet

Some Top Tweets..

Twitter Analytics:

Our Twitter Demographics

Men - 25-34 Women 35-44

Instagram

Facebook

Why Boost Posts?

Due to Facebook’s Edgerank algorithm your posts are only likely to reach up to 5% of your fans organically.

Facebook Reach: Insight

1,814 likes

Our Facebook Fans

Women – 25-34 Men – 18-24

To Recap

• Time, consistency, creativity, patience…
• Share the work.
• Promote channels on all communications
• Target your audience
• Boost posts to reach new local members.
• 50/50 sales/content

Club Matters

• Make the most of a resource that is available for

YOU, and completely FREE.

• Club finances
• Club management
• Marketing
• Clubmark advice
• Improvement tools

Thank You

• Thank you for attending the workshop!
• Tom Harwood – tom@teambedsandluton.co.uk /

07833 664204

• Bert Klemmer – bert@teambedsandluton.co.uk /

07979 504616

• Abi Bond – abi@teambedsandluton.co.uk /

07833 664204

Useful links

• Under The Skin: http://bit.ly/2g7mrEE
• Youth Insight: http://bit.ly/2eT0svg
• Club Matters: http://bit.ly/1KPgfob
• teamBEDS&LUTON Funding: http://bit.ly/2fqTvps