Survey Conducted: December 4-10, 2017 220-4933 Survey Methodology - - PowerPoint PPT Presentation

220-4933

Survey Conducted: December 4-10, 2017

1

Conducted a dual-mode survey online and by telephone between December 4-10, 2017 Random sample of 980 registered Wildomar voters, modeled to reflect a likely November 2018 electorate Overall margin of sampling error is +/-5.7%; margin of error for half the sample is +/-8.0% Some percentages may not sum to 100% due to rounding errors

Survey Methodology

Survey available in English and Spanish

2

3

In your personal opinion, do you think there is a great need, some need, a little need, or no real need for additional funds to provide the level of City services that Wildomar residents need and want?

38% 31% 7% 12% 12% Great need Some need A little need No real need Don't know/NA

A Little/ No Real Need 19% Great/ Some Need 69%

Nearly seven in ten see “some need” for additional funds for City services.

4

5

Conceptual Ballot Title and Summary

If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it?

WILDOMAR PUBLIC SAFETY/VITAL SERVICES MEASURE. To protect long-term financial stability and small-town, rural character by improving 911 fire/police/emergency response times; improving traffic flow/safety including Bundy Canyon Road, Clinton Keith Road, Baxter Road; fixing potholes/streets; preserving Murrieta Creek; building/maintaining local trails; addressing homelessness;

• ther

services/infrastructure improvements, shall the City of Wildomar establish a 1-cent sales tax providing approximately $1.7 million annually until ended by voters; requiring financial audits, citizen’s oversight, all funds used in Wildomar, be adopted?

6

48% 18% 4% 2% 5% 20% 4% Definitely yes Probably yes Undecided, lean yes Undecided, lean no Probably no Definitely no Undecided

Total Yes 69% Total No 27%

On the initial vote, nearly seven in ten support the measure.

66%

If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it?

7

Democrats Independents Republicans

Total Yes Total No Undecided

(% of Sample) (29%) (21%) (50%)

This measure has bipartisan support.

Initial Vote by Party

If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it?

8

<$50,000 $50,000- $75,000 $75,000- $100,000 $100,000- $150,000 $150,000+

Total Yes Total No Undecided

(% of Sample) (23%) (17%) (11%)

Three in five or more support it across every income bracket, with even higher shares among low- and high-income households.

Initial Vote by Household Income

If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it?

(20%) (18%)

9

District 1 District 2 District 3 District 4 District 5

Total Yes Total No Undecided

(% of Sample) (16%) (23%) (21%)

The measure is viable in every council district.

Initial Vote by City Council District

If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it?

(20%) (20%)

1 2 4 5 3

10

Great Need Some Need A Little/No Real Need Don't Know/NA

Total Yes Total No Undecided

(% of Sample) (38%) (19%) (12%)

Those who see “great” or “some need” for more funding also support by a three-to-one margin or greater.

Initial Vote by Need for Funding

If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it?

(31%)

11

64% 63% 50% 48% 49% 46% 47% 23% 25% 36% 33% 30% 32% 30% 9% 8% 10% 14% 14% 15% 14%

5%

5% 7% 7% 8% Maintaining local police and fire protection Preserving 911 medical response times Maintaining local streets and roads Fixing potholes Upgrading and maintaining Bundy Canyon Road, Baxter Road and Clinton Keith Road Improving local police and fire protection Improving 911 emergency response times

• Ext. Impt.

Very Impt.

• Smwt. Impt.

Not too Impt./DK/NA

Public safety, and road repairs and upgrades are the community’s top priorities.

I am going to mention a list of ways in which the funds generated by the ballot measure we have been discussing could be spent, and provisions that could potentially be included. Regardless of your opinion of the measure, please tell me how important that provision or use of funds is to you personally? Split Sample

Ext./Very Impt. 88% 88% 87% 81% 79% 78% 77% Ranked by Extremely/Very Important

12

45% 44% 34% 26% 34% 30% 24% 21% 32% 32% 39% 36% 25% 28% 31% 33% 15% 17% 17% 25% 21% 25% 27% 29% 8%

7%

10% 13% 20% 18% 17% 17% Requiring financial audits Improving traffic flow and safety Attracting and retaining businesses Providing graffiti removal ^Protecting Wildomar’s small-town, rural character Addressing homelessness Providing youth services Providing senior services

• Ext. Impt.

Very Impt.

• Smwt. Impt.

Not too Impt./DK/NA

I am going to mention a list of ways in which the funds generated by the ballot measure we have been discussing could be spent, and provisions that could potentially be included. Regardless of your opinion of the measure, please tell me how important that provision or use of funds is to you personally? ^Not Part of Split Sample

Ext./Very Impt. 77% 76% 75% 62% 59% 58% 55% 55% Ranked by Extremely/Very Important

Accountability measures and traffic flow improvements are “extremely” important to more than two in five.

13

68% 45% 46% 22% 32% 31% 15% 13%

5% 8%

10% Requiring all funds used in Wildomar Requiring financial audits Ensuring citizens oversight of funds

• Ext. Impt.

Very Impt.

• Smwt. Impt.

Not too Impt./DK/NA

Keeping funds local is “extremely important” to more than two-thirds.

I am going to mention a list of ways in which the funds generated by the ballot measure we have been discussing could be spent, and provisions that could potentially be included. Regardless of your opinion of the measure, please tell me how important that provision or use of funds is to you personally?

Ext./Very Impt. 90% 77% 76% Ranked by Extremely/Very Important

14

15

54% 51% 57% 27% 29% 20%

81% 81% 77%

Much More Incl.

• Smwt. More Incl.

(STREET RATINGS) More than 30% of Wildomar streets are rated “poor,” “very poor” or “failed” by independent pavement management engineers, with many additional streets still unpaved. It is about time we make these essential repairs and safety improvements before they become more expensive. (PUBLIC SAFETY) Wildomar doesn’t have enough fire stations, firefighters and emergency paramedics. This means 80% of the responses to 911 calls don’t meet emergency medical time standards. This measure will save lives by upgrading the only current city fire station and adding an additional station with additional firefighters and paramedics. ^(ACCOUNTABILITY) This measure includes strict accountability requirements to make sure that funds are used effectively and as promised, including an independent oversight committee and annual independent financial audits, and all money will stay local and cannot be taken by Sacramento or Washington, DC.

I nformation about the need for road upgrades, safety, and accountability resonates with majorities of Wildomar voters.

Ranked by Total More Inclined to Vote Yes

16

56% 49% 55% 21% 26% 19%

76% 76% 74%

Much More Incl.

• Smwt. More Incl.

(SAFETY) Due to state takeaways, the City has had to reduce neighborhood police patrols at the same time the number of robberies and thefts in the city are increasing. Additional funding will improve 911 response times, ensuring our children, seniors and residents, remains safe. (INCORPORATION) Almost 10 years ago, the City of Wildomar was incorporated, giving residents control over their City and the needed services it provides. This measure will continue that goal by providing a dedicated local funding source which can only be used by the City to maintain and improve essential city services, and that cannot be taken by the state. (LOCAL CONTROL) Over the last 6 years alone, Wildomar lost over $12.5 million from Sacramento withholding the City’s fair share of the vehicle license fee, resulting in the City having to cut back on neighborhood police patrols, maintenance and upgrades of local streets, and other City

• infrastructure. Passing this measure will improve these services, while

requiring that all funds raised be controlled locally and not taken by the state.

Ranked by Total More Inclined to Vote Yes

Large percentages are also interested in the local control aspect of the measure.

17

18

Do you generally support or oppose allowing cannabis businesses within Wildomar city limits?

21% 21% 9% 45% 4% Strongly support Somewhat support Somewhat oppose Strongly oppose Undecided

Total Oppose 55% Total Support 42%

A majority opposes cannabis businesses within City limits.

Voters in California and the City of Wildomar approved Proposition 64 last year, allowing for the recreational use

• f

marijuana and empowering cities to establish local cannabis

• regulations. Proposition 64 also gave cities the choice as to whether to allow commercial cannabis

businesses to operate in their cities, something the City of Wildomar is currently considering.

19

District 1 District 2 District 3 District 4 District 5

Total Support Total Oppose Undecided

(% of Sample) (16%) (23%) (21%)

Opposition to the businesses is concentrated in Districts 3 and 5.

Support for Allowing Cannabis Businesses by City Council District

Do you generally support or oppose allowing cannabis businesses within Wildomar city limits?

(20%) (20%)

1 2 4 5 3

20

Pluralities “strongly oppose” various potential cannabis businesses.

Please tell me if it sounds like something you would support or oppose. Any of these potential uses may also be subject to regulations the City can make such as location or hours of operation, and may include related fees. ^Not Part of Split Sample

19% 22% 13% 24% 14% 21% 20% 21% 20% 24%

5%

8% 10% 12% 12% 8% 12% 46% 41% 49% 40% 45%

^Permitting cannabis stores Allowing indoor cannabis cultivation Allowing outdoor cannabis cultivation Allowing facilities to test cannabis products Allowing facilities to manufacture cannabis products

• Strng. Supp.
• Smwt. Supp.

DK/NA

• Smwt. Opp.
• Strng. Opp. Total

Supp. Total Opp. 40% 56% 42% 53% 34% 61% 44% 48% 38% 57%

21

60% 13% 5% 16% 6% Strongly support Somewhat support Somewhat oppose Strongly oppose Undecided

Total Oppose 21% Total Support 73%

Respondents do support taxing businesses if they were to be allowed.

If the City were to allow commercial cannabis businesses within Wildomar city limits, would you support or oppose a tax on businesses selling, growing, manufacturing, testing or distributing recreational cannabis?

22

23

Conclusions

• A 1-cent sales tax measure is currently viable for a

November ballot.

• Nearly seven in ten see at least “some need” for

additional local funding.

• The community’s highest priorities public safety,

road repairs and traffic flow.

• Respondents support taxing cannabis operations but

they are quite strongly opposed to all manner of businesses within city limits.