Survey Conducted: December 4-10, 2017 220-4933
Survey Methodology Conducted a dual-mode survey online and by telephone between December 4-10, 2017 Random sample of 980 registered Wildomar voters, modeled to reflect a likely November 2018 electorate Survey available in English and Spanish Overall margin of sampling error is +/-5.7%; margin of error for half the sample is +/-8.0% Some percentages may not sum to 100% due to rounding errors 1
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Nearly seven in ten see “some need” for additional funds for City services. Great/ Great need 38% Some Need Some need 31% 69% A Little/ A little need 7% No Real Need No real need 12% 19% Don't know/NA 12% In your personal opinion, do you think there is a great need, some need, a little need, or no real need for additional funds to provide the level of City services that Wildomar residents need and want? 3
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Conceptual Ballot Title and Summary WILDOMAR PUBLIC SAFETY/VITAL SERVICES MEASURE. To protect long-term financial stability and small-town, rural character by improving 911 fire/police/emergency response times; improving traffic flow/safety including Bundy Canyon Road, Clinton Keith Road, Baxter Road; fixing potholes/streets; preserving Murrieta Creek; building/maintaining local trails; addressing homelessness; other services/infrastructure improvements, shall the City of Wildomar establish a 1-cent sales tax providing approximately $1.7 million annually until ended by voters; requiring financial audits, citizen’s oversight, all funds used in Wildomar, be adopted? If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it? 5
On the initial vote, nearly seven in ten support the measure. Definitely yes 48% Total Probably yes Yes 18% 66% 69% Undecided, lean yes 4% Undecided, lean no 2% Total Probably no No 5% 27% Definitely no 20% Undecided 4% If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it? 6
This measure has bipartisan support. Initial Vote by Party Total Yes Total No Undecided Democrats Independents Republicans (% of Sample) (29%) (21%) (50%) If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it? 7
Three in five or more support it across every income bracket, with even higher shares among low- and high-income households. Initial Vote by Household Income Total Yes Total No Undecided <$50,000 $50,000- $75,000- $100,000- $150,000+ $75,000 $100,000 $150,000 (% of Sample) (23%) (20%) (17%) (18%) (11%) If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it? 8
The measure is viable in every council district. Initial Vote by City Council District Total Yes Total No Undecided 1 2 3 4 5 District 1 District 2 District 3 District 4 District 5 (% of Sample) (16%) (20%) (23%) (20%) (21%) If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it? 9
Those who see “great” or “some need” for more funding also support by a three-to-one margin or greater. Initial Vote by Need for Funding Total Yes Total No Undecided Great Need Some Need A Little/No Real Need Don't Know/NA (% of Sample) (38%) (31%) (19%) (12%) If the election were held today, do you think you would vote “yes” in favor of this measure, or “no” to oppose it? 10
Public safety, and road repairs and upgrades are the community’s top priorities. Ranked by Extremely/Very Important Ext./Very Ext. Impt. Very Impt. Smwt. Impt. Not too Impt./DK/NA Impt. Maintaining local police and fire protection 88% 64% 23% 9% Preserving 911 medical response times 88% 63% 25% 8% 5% Maintaining local streets and roads 87% 50% 36% 10% Fixing potholes 81% 48% 33% 14% 5% Upgrading and maintaining Bundy Canyon Road, 49% 30% 14% 7% 79% Baxter Road and Clinton Keith Road Improving local police and fire protection 78% 46% 32% 15% 7% Improving 911 emergency response times 77% 47% 30% 14% 8% I am going to mention a list of ways in which the funds generated by the ballot measure we have been discussing could be spent, and provisions that could potentially be included. Regardless of your opinion of the measure, please tell me how important that provision or use of funds is to you personally? Split Sample 11
Accountability measures and traffic flow improvements are “extremely” important to more than two in five. Ranked by Extremely/Very Important Ext./Very Ext. Impt. Very Impt. Smwt. Impt. Not too Impt./DK/NA Impt. Requiring financial audits 45% 32% 15% 8% 77% Improving traffic flow and safety 44% 32% 17% 7% 76% Attracting and retaining businesses 75% 34% 39% 17% 10% Providing graffiti removal 26% 36% 25% 13% 62% ^Protecting Wildomar’s small-town, rural character 34% 25% 21% 20% 59% Addressing homelessness 58% 30% 28% 25% 18% Providing youth services 24% 31% 27% 17% 55% Providing senior services 55% 21% 33% 29% 17% I am going to mention a list of ways in which the funds generated by the ballot measure we have been discussing could be spent, and provisions that could potentially be included. Regardless of your opinion of the measure, please tell me how important that provision or use of funds is to you personally? ^Not Part of Split Sample 12
Keeping funds local is “extremely important” to more than two-thirds. Ranked by Extremely/Very Important Ext./Very Ext. Impt. Very Impt. Smwt. Impt. Not too Impt./DK/NA Impt. Requiring all funds used in Wildomar 90% 68% 22% 5% Requiring financial audits 45% 32% 15% 77% 8% Ensuring citizens oversight of funds 46% 31% 13% 10% 76% I am going to mention a list of ways in which the funds generated by the ballot measure we have been discussing could be spent, and provisions that could potentially be included. Regardless of your opinion of the measure, please tell me how important that provision or use of funds is to you personally? 13
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I nformation about the need for road upgrades, safety, and accountability resonates with majorities of Wildomar voters. Ranked by Total More Inclined to Vote Yes Much More Incl. Smwt. More Incl. (STREET RATINGS) More than 30% of Wildomar streets are rated “poor,” “very poor” or “failed” by independent pavement management 81% 54% 27% engineers, with many additional streets still unpaved. It is about time we make these essential repairs and safety improvements before they become more expensive. (PUBLIC SAFETY) Wildomar doesn’t have enough fire stations, firefighters and emergency paramedics. This means 80% of the responses to 911 calls don’t meet emergency medical time standards. This measure will save 81% 51% 29% lives by upgrading the only current city fire station and adding an additional station with additional firefighters and paramedics. ^ (ACCOUNTABILITY) This measure includes strict accountability requirements to make sure that funds are used effectively and as 77% 57% 20% promised, including an independent oversight committee and annual independent financial audits, and all money will stay local and cannot be taken by Sacramento or Washington, DC. 15
Large percentages are also interested in the local control aspect of the measure. Ranked by Total More Inclined to Vote Yes Much More Incl. Smwt. More Incl. (SAFETY) Due to state takeaways, the City has had to reduce neighborhood police patrols at the same time the number of robberies and thefts in the 76% 56% 21% city are increasing. Additional funding will improve 911 response times, ensuring our children, seniors and residents, remains safe. (INCORPORATION) Almost 10 years ago, the City of Wildomar was incorporated, giving residents control over their City and the needed services it provides. This measure will continue that goal by providing a 76% 49% 26% dedicated local funding source which can only be used by the City to maintain and improve essential city services, and that cannot be taken by the state. (LOCAL CONTROL) Over the last 6 years alone, Wildomar lost over $12.5 million from Sacramento withholding the City’s fair share of the vehicle license fee, resulting in the City having to cut back on neighborhood police patrols, maintenance and upgrades of local streets, and other City 74% 55% 19% infrastructure. Passing this measure will improve these services, while requiring that all funds raised be controlled locally and not taken by the state. 16
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A majority opposes cannabis businesses within City limits. Voters in California and the City of Wildomar approved Proposition 64 last year, allowing for the recreational use of marijuana and empowering cities to establish local cannabis regulations. Proposition 64 also gave cities the choice as to whether to allow commercial cannabis businesses to operate in their cities, something the City of Wildomar is currently considering. Total Strongly support 21% Support Somewhat support 21% 42% Total Somewhat oppose 9% Oppose Strongly oppose 45% 55% Undecided 4% Do you generally support or oppose allowing cannabis businesses within Wildomar city limits? 18
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