Sudhir Mattoo HR Leader, Cognitive Solutions Units IBM, Asia - - PowerPoint PPT Presentation

Sudhir Mattoo

HR Leader, Cognitive Solutions Units IBM, Asia Pacific

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How many of you want to / are expected to deliver accurate, real- time insights based on cumulative knowledge that existing in your organization?

How many of you feel like you have the data or tools to do that job properly?

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44 zettabytes

unstructured data

2010 2020

structured data

Data is growing exponentially…..

650bn Harry Potter books/day 1.8B photos/day 500 hours/minute 700K hours/day

You are here

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….demanding more sophisticated analytics capabilities

Data Analytics Capability

INSIGHT

confusion misleading High Poor Small Large

The New Era of Computing

Tabulating Systems Era Programmable Systems Era

Cognitive Systems Era

Cognitive Systems

learn and interact naturally with people and help them make better decisions by penetrating the complexity and overwhelming volume

• f Big Data.

‘ ’

Data

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Cognitive systems amplify human cognition.

Cognitive systems don’t do your thinking for you. They do your research for you so that you can think better.

What is a cognitive business?

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UNDERSTAND

Cognitive systems understand imagery, language and

• ther

unstructured data like humans do.

REASON

They can reason, grasp underlying concepts, form hypotheses, and infer and extract ideas.

LEARN

With each data point, interaction and outcome, they develop and sharpen expertise, so they never stop learning.

INTERACT

With abilities to see, talk and hear, cognitive systems interact with humans in a natural way.

How does cognitive computing Work?

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Multiple interpretations Hundreds of answer sources

• Primary search
• Candidate answer generation

Tens of thousands of evidence sources and scores

• Answer scoring
• Evidence retrieval
• Deep evidence scoring

Learned models

• Combine and weigh evidence

Inquiry analysis Decomposition Hypothesis generation Synthesis Hypothesis and evidence scoring Final confidence merging and ranking Question Answer

?

Natural language processing Information retrieval Knowledge representation and reasoning Deep analytics Parallel and distributed computing Machine learning

!

As solutions move up the cognitive maturity curve they transition from surfacing knowledge to advising users based on continuous learning

Curation

Information is available in standardized ways to enable learning & training. Experts create new content in standardized way to enable learning and training.

Discovery

Knowledge is easily accessible, from one place, a place experts and beginners go to find an answer.

Expertise

A deep understanding of how the best experts solve problems is available to beginners, enabling rapid competency

Learning & Adaptation

Automation and Curation complement each other enable auto learning and problem solving getting smarter

Sharing Information w/People New discoveries Through efficient Consolidation & Smart access Encoded Expertise and Smart Advisors access a Combination of learning and Diagnostics to solve problems

Validity (logically harmonized for knowledge) Verified (expert approved) Variety (many forms of knowledge) Verbose (rich text repositories)

Adaptive solutions and processes Allow for constant improving of Metrics and problem solving abilities

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Enhance Scale Accelerate

How can cognitive computing improve human performance?

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Enhances the cognitive process of professionals to strengthen decision making in the moment Scales expertise by elevating the consistency and

• bjectivity of decision

making across an

• rganization

Captures the expertise of the top performers and accelerates the development

• f expertise in others

Cognitive use cases follow five common patterns

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Helps

• rganizations

build stronger relationships with constituents Helps people create new insights by synthesizing information Helps users make more informed, evidence-based decisions Helps users evaluate compliance of a decision to policies Visually depict and analyze data for clear advice

Engagement Discovery Decision Policy Exploration

Law Enforcement/ Medical / Genology Research Clinical Trial Matching/ Regulatory Cancer Treatment Symptoms/ Recommendations 360 degree view and Content Analytics Call Centers & Technical Support Self Service Q&A

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Cognitive can be easily applied to many functional areas

Complex workflows, ecosystem partners, unstructured data Engagement complexity Simple workflows, single end user structured data Routine, predictable, fact finding Expert, knowledge intensive, judgment based Advice complexity

• Loan origination
• Trade finance
• Financial supply
• Account opening

COLLABORATE

• Help desk
• Contact centre
• Inquiry transactions
• Maintenance transactions
• Loan close and fulfilment

AUTOMATE

• Product development
• Marketing
• Customer lifetime value
• Product profitability
• Business intrinsic value

INNOVATE

• Financial advice
• Retirement planning
• Trading support
• Fraud detection
• Underwriting
• Compliance
• Client prospecting
• Product management

AUGMENT

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Fast Follower

Proven Industry based offerings

Innovator

Build your own cognitive application with APIs

Where to start?

First Mover

Customised Cognitive Enterprise Transformation

8 to 12 weeks

The Road to a Cognitive Enterprise

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Ongoing Cognitive Enterprise

Use Case / Experiment Fine Tune - PoV Pilot / Beta Starburst

Design Thinking Workshop Engage Users Early Build / Measure / Learn Assess and Re-Loop Core Cognitive Pilot

• Establish Success Metrics
• Content / Train / Test
• Integrate
• Release in Small Batch Sizes

– Quickly

• Measure and Re-loop

Business Domains

• Product Lines
• Solutions
• Market Segments

Business Functions

• Pre-Sales
• Product / Solution Analysis
• Configuration
• Troubleshooting
• Support Discovery

Users

• CSEs
• Customers
• Partners

Quick Hit / Validate (1day-2wks) 12 to 26 weeks

Experiment & Validate Business Use Cases

Option 1

• Brainstorming Hypothesis
• Analytic and cognitive insight
• Understand the available data
• Business value
• Business processes impacted
• Use case scoring
• Identify best case(s)
• IBM shares marketplace

trends, capabilities and case studies

• Ideas are Shared
• Execute the Proof of Value
• Analyze Client Data against the

use case

• Predict and Prescribe
• Develop Dashboard
• Prepare final Business case
• Provide Communication

Document

• Determine Scope and

Requirements for POV

• Review Available Data
• Analyze Gaps
• Determine Business Case

Metrics

• Create Business Case
• Determine POV Roadmap

Proof of Value Readiness Use Case Workshop Visioning 1 2 3 4

Workshop

Business/IT leaders and SMEs

Proof of Value

(Primary use case team

• nly, part-time)

Key business stakeholders

POV Planning

(Primary use case team

• nly, part-time)

Internal Gating Draft Use Cases

Purpose:

Evaluate opportunities to apply cognitive computing to business challenges involving large volumes of data, primarily unstructured. Build agility & speed-to-value reducing costs and continuous process improvements.

Payoff & Why Now?

Often the organization doesn't know what it already knows. Cognitive systems expose the “collective wisdom" of the

• rganization held within unstructured data. This insight

strengthens decision making consistency & objectivity and accelerates the development of expertise in junior staff.

Process:

Embrace the G A P, think BIG, start small, learn fast and cultivate a sense of urgency to gain a competitive edge.

Option 2

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Hundreds of innovators are building with Watson and changing markets

Fantasy Football players reduce research time, analyze more data and get evidence-based recommendation Cuts legal research time from hours to seconds Virtual Medical Center for patients with diabetes, PTSD, and other conditions that require long term management Language and data insights help transform research and analysis to bring new products to market faster One perfectly informed decision at a time

Deeper Engagement

Hilton Hotel and IBM Watson teamed up to pilot a smart robot, dubbed Connie, that will act as a hotel concierge, answering guests' questions and learning as it works. Connie is designed to interact with hotel guests and answer questions about hotel amenities, local attractions and dining

• ptions.

https://www.youtube.com/watch?v=c91UwLDipkU 1 8

Change Products and Services

Powered by IBM Watson and Elemental Path's Friendgine technology, the cloud-connected Dinosaurs are changing the way kids learn and play.

https://www.youtube.com/watch?v=ZwcdNJP3yjs 1 9

Scale Expertise

Watson for Oncology is trained by the best doctors and can also read medical notes, MRIs and scientific research. Results: Doctors from Bumrungrad International Hospital use Watson to bring the world’s best expertise to 1M+ patients in S.E. Asia.

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Cognitive Oil & Gas … one perfectly informed decision at a time

Watson technology culls through 30 years of Woodside’s documented knowledge. Engineers augment their expertise with a virtual advisor, “Lesson Learned.” Each outcome is added to collective knowledge, informing future decisions.

G R O W K N O W L E D G E F R O M D A T A E N H A N C E E X P E R T I S E L E A R N A N D A D A P T

With Watson, Woodside Petroleum gains insights from 30 years of data by asking questions in natural language 12x reduction

in time to implement new technology solutions (7-10yrs to 7-10months)

Seconds to scan 28,000 documents

each over 100 pages; the equivalent of a human reading 24hrs a day for 5.3 years

1,200 project related questions

put to Watson already

Woodside user desktop

“We have a big bank of knowledge from over 30 years of operations; all that engineering expertise sits internally within the company, and is almost like a latent asset that we need to bring to the forefront.“

• Sr. VP Strategy, Science and Technology, Shaun Gregory .

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Sudhir Mattoo

HR Leader, Cognitive Solutions Units IBM, Asia Pacific Email: sumattoo@sg.ibm.com www.partnershiponai.org.