Development of Sensory Panels & Evaluation of Market Samples - - PowerPoint PPT Presentation

Development of Sensory Panels & Evaluation of Market Samples

Sudhir Nema Britannia Industries Limited

Winning Design Manufacture to Design Distribution Sale Marketing Feedback

Successful Product

Consumer Winning Product Quality Cycle

Winning Design

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Winning Product Quality Design

Superior, Differentiated Product Design Packaging Design Worth Paying for Organoleptic Superior Product

Designing Organoleptically Superior Product Why do they like it ? What do they like ?

Consumer Panels Sensory Panels

Sensory Panels – Types & Applications

Types of Panels

• Discrimination Panels

Semi –trained

• Trained Panels

Direction & intensity of differences

• Expert Panels

Flavor profiling

Applications

 New Product development  Product matching  Product improvement  Process change  Cost reduction  New raw materials  Quality control

Winning Design

Execution / Compliance

Distribution Sale Marketing Feedback

Successful Product

How do we manufacture Consistent Quality Products?

Manufacture to Design

Tasting Panels

 Evaluation of Factory Samples Away From Shop Floor  Cross Functional team members  Evaluation at Regular Intervals  Comparison with Benchmark  Consensus Among Group  Agreed Actions  Implementation RM Quality Compliance Capable Process and Compliance Trained Manpower

Winning Design Manufacture to Design Distribution Sale Marketing Feedback

Successful Product

In Market Performance Assessment

Winning Design Feedback Sale

Sensory Panels for Market Sample Evaluations

Consumer Panels

 Preference Tests

Internal Trained Panels

 Unbiased Internal Panels  Comparison with Benchmark Supply Chain Impact on the product organoleptic

Requirements for Sensory Panelist

 Sound health without any issues in sensory perception  Average sensitivity for Taste  Capacity to judge independently  Intellectual curiosity and interest in quality evaluation  Willingness to spend time for evaluation and submission to periodic tests on acuity and performance  Freedom from prejudices in respect of specific food product types

Selection Screening Training Formation of Panels

Formation of Sensory Panels

Watch Outs – Factors Affecting Panel Performance

Adaptation - Reduced sensitivity due to continued exposure. Logical Error – Panelists modifies a verdict because two or more characteristics of the sample

are associated in his mind.

Halo Effect – Panelists having formed a low (or high) overall opinion of a sample, gives low

(high) ratings to many attributes.

Expectation Error – Information supplied with the sample may trigger preconceived ideas. Error of Central Tendency –Tendency to score samples near the middle of the scale Mutual Suggestion – The response is influenced by other panelists’ reaction. Lack of Motivation – Carelessness of panelists due to lack of motivation / interest .

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