STYLE STYLE Stru Structu cture Professional Style Introduction - - PDF document

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Oral Presentation to Clients

• Dr. R. J. Fontenot

Preparation for Presentation

It starts before its starts

– Come into class early to load presentations before

class begins

– No one will be allowed to load a presentation as

part of their time

Presentation

– PowerPoint, minimum expectation – 15 minutes in length, plus 7-10 for Q&A

Stru Structu cture

• Introduction

– Thank client for opportunity – Introduce agency and agency members

• Problem statement
• Implementation

– Details of actions – Highlight of budget – Proof solves problem

• Clarity of explanation – breadth & depth
• 10 slides, including cover

STYLE STYLE

Professional Style

– Professional Behavior – Professional Dress

 Board room professional  Career Preparation – Business Professional Attire vs Business Casual Attire – The Importance of Collars

– Professional Speech

Style

• Fonts should be easy to read from the farthest

point in the room

• Check for design and color choice on the

projection screen

– Colors on your computer monitor will look different

when projected

– Choose colors with high contrast

• Supporting Materials - Must be legible,

appropriate design, edited, appropriately timed

Content

Marketing Content

– Make sure you are using the best

available marketing knowledge

– Use marketing terminology effectively

Research Based Content

– Make effective use of your research during the

presentation (include citations)

– Research is often a major competitive edge during

presentations

SLIDE 2

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Professional Presentation

• Business Professional

– Suit, Board Room Professional

• Enunciation and Eye Contact – Language,

clear, steady voice and Quality Eye contact

• Confidence, Enthusiasm and

Persuasiveness - Smile, stand straight

• Speak “to” the client, do not read screen

Professional Dress

 Professional Dress Career Preparation –> Dress for Success – Business Professional/White-Collar

Line Comparisons

Calibri 24

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Tahoma 24

 Two  Three  Four  Five  Six  Seven  Eight  Nine  Ten

Arial 24

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Georgia 24

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TNR 24

• Two
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Process

• Time

– Your presentation must be 15 minutes in length – With questions, your presentation may take 25

minutes

• Preparation

– Prepare very carefully – Rehearse very carefully – Everyone on your team must speak – You may use notes, but do not read them – Maintain eye contact

Process (continued)

• Handling Questions

– Pause to Think – Answer carefully – Help each other Answer Questions

 The “One-Two Punch”

– Do not over answer – Keep your cool!

• Creativity

– The best creativity is a great solution to the case – Never let style get ahead of substance – Your presentation should be good and look good

Materials – Oral Case Presentation

–

PowerPoint, at the minimum (10 slide max)

–

A soft and hard copy of paper and PowerPoint due at the beginning of presentation. Include:

–

All items must be professionally labeled flash

–

Paper in entirety

–

PowerPoint handouts – 2 per page

–

Softcopy of Appendices each a separate file, in executable format Budget in XLS



All files appropriately titled and in order on flash

1.

SupHerb Marketing Plan 2017-2018 (doc)

2.

SupHerb Marketing Presentation (ppt)

3.

Appendix D: Budget 2017-2018 (xls)

4.

Appendix E: New Logo (psd)

5.

Appendix F: Recipe cards (doc)

SLIDE 3

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Oral Grading Summary

STRUCTURE of PRESENTATION Logical flow - Logic of content and order of content presented E _____ VG _____ G _____ AV _____ P _____ VP _____ Organization - followed headings, gave appropriate emphasis E _____ VG _____ G _____ AV _____ P _____ VP _____ Clarity of Explanation - adequate depth and breadth E _____ VG _____ G _____ AV _____ P _____ VP _____ CONTENT of PRESENTATION Appropriate Content - inclusion of marketing content, relevance to subject E _____ VG _____ G _____ AV _____ P _____ VP _____ Research - adequate, exhaustive, appropriate E_____ VG _____ G _____ AV _____ P _____ VP _____ Time Management & Handling of Questions - Used time effectively, +/- 2 min E _____ VG _____ G _____ AV _____ P _____ VP _____ STYLE of PRESENTATION Enunciation and Eye Contact E _____ VG _____ G _____ AV _____ P _____ VP _____ Confidence and Enthusiasm E _____ VG _____ G _____ AV _____ P _____ VP _____ Professionalism & Teamwork E _____ VG _____ G _____ AV _____ P _____ VP _____ Supporting Materials E _____ VG _____ G _____ AV _____ P _____ VP _____

Tips for better PowerPoint

• http://blog.ted.com/10-tips-for-better-slide-

decks/

• http://www.garrreynolds.com/preso-

tips/design/

• https://blog.udemy.com/best-powerpoint-

presentations/