Studying BA (Hons) Fashion Business and Promotion at Salford - - PowerPoint PPT Presentation

Studying BA (Hons) Fashion Business and Promotion at Salford

BA(HONS) FASHION BUSINESS AND PROMOTION

3 yr degree 100% coursework

Gemma Moran Programme Leader- Fashion Business and Promotion g.moran@salford.ac.uk Logan Mccage- Lecturer & PHD student Student Helpers: - Giovanna Scott & Seher Karapinar

Course info

• From sustainability to the future of the high street, there are a range
• f issues that impact on the business of fashion, both now and in the

future.

• You will graduate from this programme having the confidence to shape

the future of this fast-moving industry. The programme brings together practical and theoretical applications of areas such as marketing, trend analysis and creative visual presentation methods - increasing your digital fluency.

• Throughout the three-year course you will be developing your

knowledge, ideas and application of a sustainable future for the industry in a local and global context. The final module of the programme focuses on a personal project, allowing you to build on your knowledge and experience and to help you to develop your career portfolio.

• You will:
• Discover how the business and promotion side of the fashion industry

works

• Learn how to shape the future of the industry
• Explore a range of issues, including sustainability and the future of

shopping

Fashion at Salford at a Glance….

• Members of the British Fashion Council 15

universities only in Uk.

• Ranked by Guardian Newspaper 4th in 2019/

11th in 2020

• Business of Fashion Ranked Fashion at

Salford as top 20 Fashion schools in the world.

• NSS- Student Survey rankings courses

ranked highly in areas such as student satisfaction and quality of teaching.

1st

YEAR

THE CUSTOMER JOURNEY (20) BLOGGERS, VLOGGERS AND INFLUENCERS (20) FASHION GRAPHICS INTRODUCTION (20) SEMESTER 1 SEMESTER 2 FASHION MARKETING, ETHICAL PRACTICE AND BUYING (20) FASHION COMMUNICATION AND MEDIA (40) 1st year visits, London & Tokyo

FASHION GRAPHICS INTRODUCTION (20) Create a digital trend package for a high street retailer

Software Adobe Illustrator , Board layout on CAD. Lectures & Practical sessions on; Trend prediction , Trend cycle Colour prediction , Fabrics , technical drawing for fashion, Fashion terms , Presentation techniques Visits from Wgsn/ Peclers/ LSN Global Micro trend package ; Including mood concept text , Colour fabrics Key silhouettes , Catwalk/ market influences , Influencers Key pages 6 per concept direction.

FASHION MARKETING, ETHICAL PRACTICE AND BUYING (20) 2000 word project & presentation.

Fashion Marketing theory, the role of fashion buyer, Global production, sustainability in fashion, Ethical issues, Shop report as part of this module. Sustainable & Ethical Examine marketing and buying , Ethical and sustainable production , Buying principals Global production , Retail buying cycles.

BLOGGERS, VLOGGERS AND INFLUENCERS (20) Project – Magazine Article, Blog, Vlog Covering topics such as ; Music, Fashion in film Celebrity culture, The power of couture, Luxury branding, Fashion cities , Trend prediction Social media channels Learning : Blog vlog techniques & Technical Visit to stores or a show Fashion in film to view Debate celebrity vs influencers ( truth reality )

THE CUSTOMER JOURNEY (20) Written & Visual 1500 Successful customer journey Inc Bibliography Global production issues Market levels Retail structure and formats E Commerce Social media Career pathways & Job functions Sustainability and ethics Consumer perspectives Garment life cycle Academic writing Harvard Biblography

FASHION COMMUNICATION AND MEDIA (40)

Create a group campaign inc short video, photo spread advertising and packaging for a brand.

Four themed looks for a selected brand, Visual material photoshoot or video Field visit, Gantt production schedules , Packaging, Advertising Lectures & sessions on ; Fashion imagery , Styling, Blogs , Semiotics, Image and advertising Iconography , Photo & film , Studio work , messages in advertising Field visits Preparing portfolios Presentation skills verbal and visual 10 min presentations a group element and an individual portfolio.

2ND YEAR

THE FUTURE OF SHOPPING (20) SEMESTER 1 ADVANCED FASHION MEDIA (20) ENTERPRISE IN ACTION (20) PERSONAL BUSINESS PROJECT (20) SEMESTER 2 INDUSTRY LIVE BRIEFS/ WORK EXPERIENCE (40) 2nd year visit : Milan & New York

3RD YEAR

E MARKETING AND BRANDING STRATEGIES (20) SEMESTER 1 SUSTAINABILTY IN FASHION (20) BUYING AND PRODUCT DEVELOPMENT (20) MAJOR PERSONAL PROJECT (60) SEMESTER 2 3rd year visit : London / Paris / China

• Visual Merchandiser
• Stylist Coordinator
• Content Marketing Assistant
• Search Engine Optimization

Assistant

• Brand Assistant
• Creative Executive
• Digital Production Assistant

and Press Assistant.

• Project Management and

Strategic Management. WHAT CAN I GO ON TO DO AFTER THIS COURSE ….

• Marketing
• International Brand Management
• Digital Enterprise
• Multichannel Management
• Buying
• Merchandising
• Logistics and Supply Chain
• Retail Management

Fashions impact on the Planet- Sustainability is a very important part of our Fashion Business and Promotion course.

WORKSHOP- MAPPING THE GARMENT JOURNEY

In this hands-on workshop we will look at the lifecycle of a garment, from production to purchase. Through group work and discussion, we will look at a range of topics including shopping habits, garment usage, carbon footprint and ethics.

WHATS IT WORTH…

We are going to look at garments and the typical journey they may take. You can join in and look at where the garments you are wearing are from. To answer the following questions and give it a value in impact on the planet.

• TOP SHOP MANCHESTER – TOP SHOP WAREHOUSE =

162 miles

• AIRPORT TO WAREHOUSE = 60 miles
• FACTORY TO WAREHOUSE = 5897 miles
• TOTAL MILES AFTER ITS BEEN MADE = 6119 miles
• TIMES WORN = 50 – 500 MILES
• TIME OWNED = 3 YEARS – 300 MILES
• OVERALL MILES = 5319
• ANYTHING OVER 4000 IS BAD 

Take a typical shirt from TopShop…. . And consider the miles it might have travelled.

LETS NOT END ON A LOW BUT MAKE A FEW PROMISES. TO BECOME MORE CONSCOUS OF WHAT WE BUY. TO SLOW FASHION DOWN. TO REPAIR NOT REPLACE. TO BUY LESS BUT SMARTER THINGS YOU WILL WEAR AGAIN AND AGAIN. BUY VINTAGE. HAND IT DOWN. BY UK MADE. THERES LOTS OF WAYS TO MAKE THINGS BETTER………

ANY QUESTIONS ?

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