Inclusion Network Diversity Study Account Executives: Kennedy Capacia and Connor Johnson Managing Director: Amber Coleman Executive Director: Dr. Denise Gochenouer
Respondent Demographics What is your gender? 3% 51% 46% Male Female Prefer not to say
Respondent Demographics What is your age group? 60% 50% 40% 30% 54% 20% 10% 20% 13.50% 9.50% 2.50% 0.50% 0% Over 60 50-59 40-49 30-39 20-29 Under 20
Respondent Demographics Do you live in Douglas County If yes, do you live in the city of Alexandria? 0.2% 3% 42% 55% 99.8% Yes No Yes No Missing
Respondent Demographics What is your ethnicity? 2% 3% 1% 1% 2% 2008 Data Ethnicity 91% White Caucasian 600 Hispanic/Latino White/Caucasian 98% 501 Black or African Black/African American Two or more ethnicities 500 American 0.1% Prefer not to say Other American Indian 400 0.1% Asian 300 0.6% 2019 Data Hispanic 200 0.4% Two or more races 100 2 1 1 3 4 1 0.1% Other 0 0.7%
Respondent Demographics
Respondent Demographics Number of People in Immediate Family Household 60% 58% 50% 40% 30% 20% 15% 20% 7% 10% 1% 0% 0 1 to 2 3 to 4 5 to 6 6 plus 2008 Data 2019 Data
Respondent Demographics 2008 Data Education Level 35% 33% 28% 2019 Data 30% 23% 25% 20% 13% 15% 10% 3% 5% 0% Less than High High School Some College College Graduate Masters or School Graduate Graduate Doctorate Degree
Respondent Demographics 2008 Data Annual Household Income 30% 25% 23% 25% 22% 2019 Data 20% 15% 15% 15% 10% 5% 0% Under $20,001- $40,001- $60,001- $80,001 or $20,000 $40,000 $60,000 $80,000 more
What does the word Diversity mean to you… 2008 Data What does the word DIVERSITY mean to you? 78% 80% 65% 70% 60% 52% 52% 2019 Data 50% 40% 38% 30% 20% 10% 5% 0% Variety of Variety of Difference in Variety of Age Different Other Ethic Economic Religious Levels Levels of Backgrounds Backgrounds Beliefs Business
What do you think about the levels of diversity… What do you think about the level of diversity in Alexandria? 63% 70% 60% 50% 32% 40% 30% 20% 5% 10% 0% I feel there is a good I feel there is little to no I feel there is too much amount of diversity in diversity in Alexandria. diversity in Alexandria. 2019 Data Alexandria. 2008 Data
What types of diversity would you… 2008 Data What types of diversity would you say are in Alexandria? 70% 61% 57% 60% 53% 52% 51% 2019 Data 50% 40% 30% 23% 21% 20% 10% 2% 0% Economic Business/Industry Religious Diversity Residential Social Diversity Ethnic Diversity There is not Other Diversity Diversity Diversity much diversity in Alexandria
When you think of diversity trends… 2008 Data When I think of diversity trends in Alexandria... 75% 80% 70% 60% 50% 40% 24% 30% 2019 Data 20% 1% 10% 0% I feel that the diversity of I feel the diversity in I feel that the diversity of Alexandria is expanding Alexandria is about the Alexandria is shrinking same as it was 10 years ago
Overall, how do you think residents… 2008 Data Overall, how do you think the residents of Alexandria feel about people of other ethnicities? 39% 37% 40% 2019 Data 35% 30% 25% 20% 15% 8% 9% 8% 10% 5% 0% Residents are Residents are Residents are very Residents will avoid Residents have uncomfortable accepting of other open and friendly with contact and ignore predetermined because it is ethnicities people of other people of other prejudices against something they aren't ethnicities ethnicities people of other used to ethnicities and tend not to accept them
How do you feel about people of other…
How do you think the average citizen… 2008 Data Please indicate how you think the average citizen in Alexandria would react if 50 families moved next door and around the neighborhood. 80% 70% 60% 2019 Data 50% Vietnamese 40% Minneapolis 30% Boston Mexico 20% Somalia 10% 0% They would move-- They would talk They would ignore They would openly They would be possibly away from poorly about them them accept them delighted--inviting Alexandria with the other them over for neighbors dinner
How do you think the average citizen… 2008 Data Please indicate how you think the average citizen in Alexandria would react if 50 families moved next door and around the neighborhood. 80% 70% 2019 Data 60% 50% Vietnamese 40% Minneapolis Boston 30% Mexico 20% Somalia 10% 0% They would move-- They would talk They would ignore They would openly They would be possibly away from poorly about them them accept them delighted--inviting Alexandria with the other them over for neighbors dinner
Do you think diversity training programs… Do you find programs that promote diversity are uncomfortable to attend? 25.0% 75.0% Yes No
Who do you think would benefit…
Describe your level of understanding… 2008 Data Describe your level of understanding concerning diversity. 35% 31% 30% 25% 25% 2019 Data 20% 16% 15% 14% 15% 10% 5% 0% I feel very informed about I don't know very much I feel very well informed I don't know much about I really think this is not an diversity but would enjoy about diversity and would about diversity and would diveristy and would not issue worth pursuing any the opportunity to learn enjoy the opportunity to not want to learn more want to learn more through further in our community more through diversity learn more through through diversity education diversity education education diversity education
How likely residents would be to…
How likely you would be to… How likely would you be to attend a diversity course or program? 35% 30% 25% 20% 32.5% 15% 21% 10% 20% 14.5% 12% 5% 0% Unlikely Somewhat Neutral Somewhat Very likely unlikely likely
Comparisons • For those that have a good understanding of diversity and would want to learn more, the amount has increased from 10 years ago • For those who do not know a lot about diversity and would enjoy learning more, the likeliness of them attending a diversity course or program is higher
Types of diversity programs Ted Talks 40.0% 35.0% 30.0% 25.0% 20.0% 38% 15.0% 21% 10.0% 17% 11.5% 5.0% 7.5% 5% 0.0% Strongly Agree Neither Disagree Strongly N/A agree agree nor disagree disagree
Types of Diversity Programs Monthly Meetings 40% 35% 30% 25% 20% 37% 15% 24% 10% 18% 12% 5% 8% 1% 0% Strongly Agree Neither Disagree Strongly N/A agree agree nor disagree disagree
Types of Diversity Programs
What is the best way to reach you…
Are you aware of the Inclusion Network… Are you aware of the Inclusion Network in Alexandria, Minnesota? 15% 85% Yes No
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Comments about Inclusion Network • “ I had no knowledge that there was an Inclusion Network in Alexandria. I'm somewhat surprised that Alexandria has partnered with this Network because a majority of the population is Caucasian. However, it would be wonderful to see Alexandria become more diverse and open to other cultures, ethnicities, religions and genders. Alexandria has been mostly conservative for many decades and there needs to a great educational push to open the minds of Alexandria community members. There also needs to be a educational push to clear up misconceptions of important issues regarding immigration, human rights, and health care.” • “ It's not that those in Alex aren't for diversity, it's just that we aren't exposed to it. Also, the younger residents are more acceptable of diverse people due to exposure to people who differ from them on social media, popular movies, and YouTube. It's easier to be acceptable of other types of people when you get to know someone who is different then you.” – This was mentioned in the focus group
Recommendations • Recommended media outlets to advertise on: – Radio – Social Media • Recommended events: – Cultural Fair – Presentations about someone’s personal experience – Conversations about race and racism • More social media activity – Posting recipes of the week or video interviews with someone
Final Thoughts and Conclusion • More educated and a larger percentage with a higher income • Better understanding of diversity and are open to learning more • Of the people who want to learn more – medium to reach them were indicated • any advertising should include people from other ethnicity where it becomes the norm • Most want more diversity training in the community and place of work • diversity training should be done in schools and businesses • There is still the perception and foreigners would be ignored, talked about poorly or residents would just move away
Final Thoughts and Conclusion • Respondents appear to be more open to diversity groups 2008 (40%) “would ignore today” only 20% (contradict previous statement) • 60% think residents would avoid foreigners, be uncomfortable because they are not accustomed to and have predetermined judgement
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