Study Account Executives: Kennedy Capacia and Connor Johnson - - PowerPoint PPT Presentation

Inclusion Network Diversity Study

Account Executives: Kennedy Capacia and Connor Johnson Managing Director: Amber Coleman Executive Director: Dr. Denise Gochenouer

Respondent Demographics

51% 46% 3%

What is your gender?

Male Female Prefer not to say

Respondent Demographics

54% 20% 13.50% 9.50% 2.50% 0.50% 0% 10% 20% 30% 40% 50% 60% Over 60 50-59 40-49 30-39 20-29 Under 20

What is your age group?

Respondent Demographics

99.8% 0.2%

Do you live in Douglas County

Yes No 42% 55% 3%

If yes, do you live in the city of Alexandria?

Yes No Missing

Respondent Demographics

1% 91% 1% 2% 2% 3%

What is your ethnicity?

Hispanic/Latino White/Caucasian Black/African American Two or more ethnicities Prefer not to say Other

501 1 1 3 2 1 4 100 200 300 400 500 600

Ethnicity

White Caucasian Black or African American American Indian Asian Hispanic Two or more races Other

98% 0.1% 0.1% 0.6% 0.4% 0.1% 0.7%

2019 Data 2008 Data

Respondent Demographics

Respondent Demographics

15% 58% 20% 7% 1% 0% 10% 20% 30% 40% 50% 60% 1 to 2 3 to 4 5 to 6 6 plus

Number of People in Immediate Family Household

2019 Data 2008 Data

Respondent Demographics

3% 23% 28% 33% 13% 0% 5% 10% 15% 20% 25% 30% 35%

Less than High School Graduate High School Graduate Some College College Graduate Masters or Doctorate Degree

Education Level

2019 Data 2008 Data

Respondent Demographics

15% 23% 25% 15% 22% 0% 5% 10% 15% 20% 25% 30%

Under $20,000 $20,001- $40,000 $40,001- $60,000 $60,001- $80,000 $80,001 or more

Annual Household Income

2019 Data 2008 Data

What does the word Diversity mean to you…

2019 Data 2008 Data

78% 65% 52% 52% 38% 5%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Variety of Ethic Backgrounds Variety of Economic Backgrounds Difference in Religious Beliefs Variety of Age Levels Different Levels of Business Other

What does the word DIVERSITY mean to you?

What do you think about the levels of diversity…

63% 32% 5%

0% 10% 20% 30% 40% 50% 60% 70% I feel there is a good amount of diversity in Alexandria. I feel there is little to no diversity in Alexandria. I feel there is too much diversity in Alexandria.

What do you think about the level of diversity in Alexandria?

2019 Data 2008 Data

What types of diversity would you…

2019 Data 2008 Data

61% 57% 53% 52% 51% 23% 21% 2%

0% 10% 20% 30% 40% 50% 60% 70%

Economic Diversity Business/Industry Diversity Religious Diversity Residential Diversity Social Diversity Ethnic Diversity There is not much diversity in Alexandria Other

What types of diversity would you say are in Alexandria?

When you think of diversity trends…

75% 24% 1%

0% 10% 20% 30% 40% 50% 60% 70% 80%

I feel that the diversity of Alexandria is expanding I feel the diversity in Alexandria is about the same as it was 10 years ago I feel that the diversity of Alexandria is shrinking

When I think of diversity trends in Alexandria...

2019 Data 2008 Data

Overall, how do you think residents…

2019 Data 2008 Data

39% 37% 9% 8% 8% 0% 5% 10% 15% 20% 25% 30% 35% 40%

Residents are uncomfortable because it is something they aren't used to Residents are accepting of other ethnicities Residents are very

• pen and friendly with

people of other ethnicities Residents will avoid contact and ignore people of other ethnicities Residents have predetermined prejudices against people of other ethnicities and tend not to accept them

Overall, how do you think the residents of Alexandria feel about people of

• ther ethnicities?

How do you feel about people of other…

How do you think the average citizen…

0% 10% 20% 30% 40% 50% 60% 70% 80%

They would move-- possibly away from Alexandria They would talk poorly about them with the other neighbors They would ignore them They would openly accept them They would be delighted--inviting them over for dinner

Please indicate how you think the average citizen in Alexandria would react if 50 families moved next door and around the neighborhood.

Vietnamese Minneapolis Boston Mexico Somalia

2019 Data 2008 Data

How do you think the average citizen…

0% 10% 20% 30% 40% 50% 60% 70% 80%

They would move-- possibly away from Alexandria They would talk poorly about them with the other neighbors They would ignore them They would openly accept them They would be delighted--inviting them over for dinner

Please indicate how you think the average citizen in Alexandria would react if 50 families moved next door and around the neighborhood.

Vietnamese Minneapolis Boston Mexico Somalia

2019 Data 2008 Data

Do you think diversity training programs…

25.0% 75.0%

Do you find programs that promote diversity are uncomfortable to attend?

Yes No

Who do you think would benefit…

Describe your level of understanding…

16% 25% 31% 14% 15%

0% 5% 10% 15% 20% 25% 30% 35%

I feel very informed about diversity but would enjoy the opportunity to learn more through diversity education I don't know very much about diversity and would enjoy the opportunity to learn more through diversity education I feel very well informed about diversity and would not want to learn more through diversity education I don't know much about diveristy and would not want to learn more through diversity education I really think this is not an issue worth pursuing any further in our community

Describe your level of understanding concerning diversity.

2019 Data 2008 Data

How likely residents would be to…

How likely you would be to…

20% 14.5% 21% 32.5% 12% 0% 5% 10% 15% 20% 25% 30% 35% Unlikely Somewhat unlikely Neutral Somewhat likely Very likely

How likely would you be to attend a diversity course or program?

Comparisons

• For those that have a good understanding of

diversity and would want to learn more, the amount has increased from 10 years ago

• For those who do not know a lot about

diversity and would enjoy learning more, the likeliness of them attending a diversity course

• r program is higher

Types of diversity programs

11.5% 21% 38% 5% 7.5% 17% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree N/A

Ted Talks

Types of Diversity Programs

1% 12% 37% 24% 18% 8% 0% 5% 10% 15% 20% 25% 30% 35% 40% Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree N/A

Monthly Meetings

Types of Diversity Programs

What is the best way to reach you…

Are you aware of the Inclusion Network…

15% 85%

Are you aware of the Inclusion Network in Alexandria, Minnesota?

Yes No

Cross tabulations

Cross tabulations

Cross tabulations

Cross tabulations

Cross tabulations

Cross tabulations

Cross tabulations

Comments about Inclusion Network

• “I had no knowledge that there was an Inclusion Network in Alexandria. I'm

somewhat surprised that Alexandria has partnered with this Network because a majority of the population is Caucasian. However, it would be wonderful to see Alexandria become more diverse and open to other cultures, ethnicities, religions and genders. Alexandria has been mostly conservative for many decades and there needs to a great educational push to open the minds of Alexandria community

• members. There also needs to be a educational push to clear up misconceptions of

important issues regarding immigration, human rights, and health care.”

• “It's not that those in Alex aren't for diversity, it's just that we aren't exposed to
• it. Also, the younger residents are more acceptable of diverse people due to

exposure to people who differ from them on social media, popular movies, and

• YouTube. It's easier to be acceptable of other types of people when you get to

know someone who is different then you.”

– This was mentioned in the focus group

Recommendations

• Recommended media outlets to advertise on:

– Radio – Social Media

• Recommended events:

– Cultural Fair – Presentations about someone’s personal experience – Conversations about race and racism

• More social media activity

– Posting recipes of the week or video interviews with someone

Final Thoughts and Conclusion

• More educated and a larger percentage with a higher income
• Better understanding of diversity and are open to learning more
• Of the people who want to learn more – medium to reach them were

indicated

• any advertising should include people from other ethnicity where

it becomes the norm

• Most want more diversity training in the community and place of work
• diversity training should be done in schools and businesses
• There is still the perception and foreigners would be ignored, talked

about poorly or residents would just move away

Final Thoughts and Conclusion

• Respondents appear to be more open to diversity groups 2008 (40%)

“would ignore today” only 20% (contradict previous statement)

• 60% think residents would avoid foreigners, be uncomfortable because

they are not accustomed to and have predetermined judgement