Strategy, Campaigns and Tactics Technology and Human Rights - - PowerPoint PPT Presentation

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Strategy, Campaigns and Tactics Technology and Human Rights - - PowerPoint PPT Presentation

Mar 05, 2024 15 likes •296 views

Strategy, Campaigns and Tactics Technology and Human Rights Advocacy What is Strategy? Sun Tzu "The Art of War" Ivan Marovic Technology and Human

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Strategy, Campaigns and Tactics

Technology and Human Rights Advocacy

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 2

What is Strategy?

Sun Tzu "The Art of War"

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 3

Levels of Strategy

Strategy Campaigns (Operations) Tactics

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 4

Strategy

στρατηγός (Ancient Greek) - general, commander STRATEGY - A plan of action

  • r policy designed to achieve

a major or overall aim. Example: Otpor's Strategy against Milosevic

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 5

Campaign / Operation

campus (Latin) - open field CAMPAIGN - More limited plan of action aimed at achieving a specific objective as part of a wider strategy . Example: "Gotov je" (He is finished) Campaign

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 6

Tactic

τακτική )Ancient Greek( - arrangement of forces TACTIC - specific action

  • r task, within a wider
  • peration/campaign.

Example: road blockades and barricades

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 7

Strategy and Tactics

“Strategy without tactics is the slowest route to

  • victory. Tactics without strategy is the noise

before defeat.” (Sun Tzu, again) TIP: Campaigns serve as links between strategy and tactics!

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 8

Levels of Planning

Planning

strategic

  • perational

tactical

Detail low medium high Term long term mid term short term Scope national regional local

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 9

First step: Vision and Mission

Vision of tomorrow: Where do we see ourselves in the future? Mission: What is our purpose?

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 10

Planning process

  • Analysis. Analysis. Analysis.

"So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss". Sun Tzu, The Art of War

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 11

SWOT Analysis

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 12

The Role of Strategy

Strategy is a science and an art. But it is not a formula. Strategy can help a movement overcome adverse conditions.

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 13

Strategic Level

Goals: What do we want to achieve? Methods: How are we going to achieve this? Structure: What do we need to achieve this?

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 14

Operational Level

Objective: What do we want to achieve? Message: What do we say? Tactics: What do we do? Organization and Resources: How do we do it?

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 15

Ghandi's Salt March 1930

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 16

Salt March: Objective

Violate the 1882 Salt Act by making your own salt, which is criminal offence. Dramatize Purna Swaraj (Declaration of Independence) in a way that was meaningful to

  • rdinary Indians.

Build unity between Hindus and Muslims by fighting a wrong that touched them equally.

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 17

Salt March: Objective

..."on the eleventh day of this month I shall proceed with such co-workers of the Ashram as I can take, to disregard the provisions of the Salt

  • Laws. I regard this tax to be the most iniquitous
  • f all from the poor man's standpoint. As the

Independence movement is essentially for the poorest in the land, the beginning will be made with this evil".

Ghandi's letter to the Viceroy, Lord Irwin, March 2, 1930

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 18

Salt March: Message

“The British are ruling this country for their own benefit, so why should we help them?”

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 19

Salt March: Tactics

  • Picketing liquor stores
  • Social boycotts
  • Marching to salt depots
  • Salt raids
  • Boycott of British cloth
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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 20

Salt March: Organization

  • March to the coast (390 km)
  • Replacement leaders after arrest
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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 21

Tactical Level

Tactical sequencing: Tactics are more effective when they are sequenced together to reinforce each other and maintain the initiative. Tactical innovation: The same tactic may be done at a new location, timing, participants, target, message, or in a new way. Or an entirely new tactic may be used.

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 22

Goals and Objectives

S.M.A.R.T. criteria George T. Doran, Management Review, 1981. There is no clear consensus about what the five keywords mean

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 23

S.M.A.R.T.

S - specific M - measurable A - attainable/achievable R - relevant T - timely

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 24

S.M.A.R.T. Example 1

..."on the eleventh day of this month I shall proceed with such co-workers of the Ashram as I can take, to disregard the provisions of the Salt

  • Laws. I regard this tax to be the most iniquitous
  • f all from the poor man's standpoint. As the

Independence movement is essentially for the poorest in the land, the beginning will be made with this evil".

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 25

S.M.A.R.T. Example 2

October 5th 2000, Serbia: Specific: counter electoral fraud Measurable: 1 million people in Belgrade Achievable: 10 day build up, convoys etc. Relevant: Milosevic's source of power Timely: before the run-off elections

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 26

Questions?

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 27

Assignment

Using the SMART Goal format, define the goal

  • f the human rights advocacy effort in the form
  • f a campaign objective and then present it in
  • ne paragraph and less than 150 words to be

read by members of the advocacy group who did not take part in defining of the goal.

Assignment is due Thursday, October 30th, before the next class.

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رشب قوقح زا عافد و یژولونکت • ناویاچیوورام • Technology and Human Rights Advocacy

  • Ivan Marovic

www.tavaana.org 28

یونعم قوقح

  • صاصتخا - نامزاس هب طوبرم اناوت هژورپ هب بلطم نیا
  • E-Collaborative for Civic Education

اب تسیاب یم نآ زا هدافتسا و دراد صاصتخا دوش ماجنا هدننک هیهت نامزاس مان رکذ.

  • یراجت ریغ - هرهب یتعفنم هنوگ چیه یارب و دشاب یم یراجت ریغ یاه هدافتسا یارب بلطم نیا

دش دهاوخن یرادرب.

  • کارتشا - اهنت ار راک لصاح دیناوت یم امش ،دینک دراو بلطم رد یرییغت هنوگ ره دیهاوخ یم رگا

زوجم تحت

  • E-Collaborative for Civic Education

،تعلبطا یلصا هندب داجیا یارب و دینک رشتنم اب دیاب ار تارییغت نیا

  • E-Collaborative for Civic Education دیراذگ کارتشا هب.