PLEASE CHECK-IN Strategic Online/Offline Campaigns Sent to - - PowerPoint PPT Presentation

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PLEASE CHECK-IN Strategic Online/Offline Campaigns Sent to - - PowerPoint PPT Presentation

Jan 08, 2023 264 likes •1.13k views

PLEASE CHECK-IN Strategic Online/Offline Campaigns Sent to Customers and/or Prospects What Do I mean by Online/Offline? Online: Using email marketing software, we send campaigns to your existing email list. Online: Using email

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PLEASE CHECK-IN

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Strategic Online/Offline Campaigns

Sent to Customers and/or Prospects

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What Do I mean by “Online/Offline”?

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Online: Using email marketing software, we send campaigns to your existing email list.

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Online: Using email marketing software, we send campaigns to your existing email list. Update your JM Catalog each time a campaign is sent.

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Online: Using email marketing software, we send campaigns to your existing email list. Update your JM Catalog each time a campaign is sent. Create a landing page on your website.

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Offline: Create printable materials to go with the campaign.

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Offline: Create printable materials to go with the campaign. Sales Flyers, brochures, customized business cards, mini booklets, etc.

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E-Marketing:

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Many Ways to Use: Here are a few examples…

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Product Promotion

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Product Promotion Service Announcements

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Product Promotion Service Announcements Informative

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Product Promotion Service Announcements Informative Event Invitation

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Product Promotion

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Can be 1 Product

  • r many.
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Can be 1 Product

  • r many.

Even Entire Lines

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Can be 1 Product

  • r many.

Even Entire Lines In either case we link to your JM Catalog

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We have an email design ready to go… Who do we send it to?

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It is easy enough to just send to everyone and when you're first starting out I would recommend you do so.

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But as you get further into this you are going to see that a Market Specific Strategy can be more effective.

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Market Specific campaigns have up to 10% higher open rates and 5% higher click rates on average.

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If you have 1200 email contacts: Let’s say 200 of those are in our target market…

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Sending to everyone: 300 opens 15 clicks Targeted audience: 70 opens 7 clicks

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Doesn’t look like that helped?!

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Mailchimp’s New Free Forever Plan: If you have less than 2000 email contacts… (which most of you do)

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You can send up to 12,000 emails for FREE every month.

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If we are sending to everyone the maximum allowed under that plan your average number of opens will be around 3000/mth

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Average number of Clicks will be around 150/mth

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If we go with a targeted approach our number of opens would be closer to 4200/mth

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Clicks around 420/mth!

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Market Specific

OPENS 4200 CLICKS 420

Blast Everyone

OPENS 3000 CLICKS 150

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Market Specific

OPENS 4200 CLICKS 420

Blast Everyone

OPENS 3000 CLICKS 150

Nevermind, That is better!

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Gaining an additional 270 clicks in a month is great…

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But getting 420 clicks that are pre-qualified leads is AWESOME!

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Back to the our email… I chose this product because you likely have more than a couple markets that buy these products.

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You don’t have to reinvent the wheel each time you want to send to a different market. You can modify a phrase or 2 to direct the email toward a different market and you’re good to go.

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Email was sent, Stats are in, Now what?

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Analytic Reports:

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As great as it is that we can see who opened an email that we sent and even more great that we can see who of those clicked on something.

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Being the “Stat Guy” that I am, that was nowhere near enough for me!

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I needed to take it further… I wanted to know more about the people who were interacting with the emails…

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I came up with a way that we can take the Open/Click reports that the email software provides and break them down…

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by Sales Rep

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by Sales Rep by Market Group

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by Sales Rep by Market Group by Item Category

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Sales Rep gets a Report: Every contact here opened the email.

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Also shows if they clicked and what they clicked on.

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Shows Open/Clicks for each contact on the last 10 campaigns

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The Sales Manager gets a similar lead sheet that shows all

  • pens and clicks

for all reps

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With additional lifetime analytics

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Over time we can start better predicting who to send what, and when to send it.

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Optional additions to a campaign…

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JM Catalog:

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You ALL struggle keeping your JM Catalog updated.

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This can be an easy way for you to keep it fresh and updated.

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You can add a matching web banner to your JM Catalog

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They are clickable to move the user to the ordering page.

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Or a group of items.

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They go live at the same time the email is sent

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Now we have expanded the reach of the campaign!

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Flyer Handouts:

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  • Designed to match email
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  • Designed to match email
  • Can be printed as needed
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  • Designed to match email
  • Can be printed as needed
  • Add Sales Rep Info
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  • Designed to match email
  • Can be printed as needed
  • Add Sales Rep Info
  • Add Sales Rep Photo
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Landing Pages:

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These are generally used for campaigns where a lot of info needs to be conveyed

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Or Videos are being used

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Unlimited Content

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Unlimited Content Links to JM Catalog

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More Content Area Links to JM Catalog Can Display Video

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Plus the added benefit of increased traffic on your website which is going to help your SEO

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Getting Started:

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  • 1. Setup your email software account
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  • 1. Setup your email software account
  • 2. Get your mailing list out of STEP1
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  • 1. Setup your email software account
  • 2. Get your mailing list out of STEP1
  • 3. Audit the list for bounce causing issues
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  • 1. Setup your email software account
  • 2. Get your mailing list out of STEP1
  • 3. Audit the list for bounce causing issues
  • 4. Upload the list to mailing software
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  • 1. Setup your email software account

2. Get you

  • ur m

maili ling l list ou

  • ut of
  • f STE

TEP1

  • 3. Audit the list for bounce causing issues
  • 4. Upload the list to mailing software
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Getting the List out of STEP1… Open Query Module Choose the “Customers (Not Obsolete)” View

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Check the following fields: CustomerName SalesContactFirstName SalesContactLastName SalesContactEmailAddress SalesmanCode MarketGroup

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Save to Excel and send