Strategic Social Listening & Engagement Matthew Panzano - - PowerPoint PPT Presentation
Strategic Social Listening & Engagement Matthew Panzano Practice Manager Dynamics Catapult Systems People are sharing more than ever before 2.5B pieces of 100 hours of 5,700 content shared video uploaded to tweets per each day
Matthew Panzano Practice Manager – Dynamics Catapult Systems
2.5B pieces of
content shared each day
100 hours of
video uploaded to YouTube per minute
5,700
tweets per second
t: @CatapultSystems
Only
social strategy as mature.
companies have corporate Twitter accounts
companies are
companies have a corporate presence on LinkedIn
t: @CatapultSystems
What’s top of mind for savvy social-minded companies?
Drive engagement Analyze sentiment Listen everywhere
t: @CatapultSystems
72% of all internet users are
now active on social media
Pew Research Center
Listen to what people are saying Learn how people really feel about your business See how you stack up to competitors
Listen everywhere
t: @CatapultSystems
39% of companies do not
track their social media responses at all
Satmetrix
Determine your share of voice across social channels Know who your key influencers are Figure out what is resonating with the market
Analyze sentiment
Twitter: @CatapultSystems t: @CatapultSystems
55% of companies ignore all
customer feedback on Twitter and Facebook
Satmetrix
Foster conversations about your brand across social channels Turn insight into action with proactive participation Capture feedback and respond quickly to escalated issues
Drive engagement
1Source: http://www.mediabistro.com/alltwitter/brands-ignore-customers-social-media_b22814
t: @CatapultSystems
t: @CatapultSystems
Social Listening Social CRM Social Analytics
t: @CatapultSystems
Democratized
Social for everyone
Integrated social
Fully contextual and integrated across sales, marketing, and service
Native sentiment analysis
Sentiment analysis is available in 6 languages
Powerful social analytics
Social profiling and social segmentation
t: @CatapultSystems
Presenter: Matt Panzano Practice Manager – CRM Email:Matthew.Panzano@CatapultSystems.com t: @CatapultSystems #CRM