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Strategic Plan 2012-2022 Update October 2012 BYC Strategic Plan - - PowerPoint PPT Presentation
Strategic Plan 2012-2022 Update October 2012 BYC Strategic Plan - - PowerPoint PPT Presentation
Balboa Yacht Club Strategic Plan 2012-2022 Update October 2012 BYC Strategic Plan Click to edit Master title style Overview Purpose Process Objectives Accomplish ments and Next Steps Strategic Plan Overview Click to edit
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Strategic Plan Overview
Defines Direction and Resource Planning Ten Years Timeline Provides Continuity Through Changes in Leadership Looking Ahead Towards our 100th Anniversary
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The BYC Purpose To encourage yacht racing and cruising, to promote the science of seamanship and navigation, and to provide a suitable clubhouse and marina for the education, recreational and social use of its members and families.
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The Strategic Planning Process
Where We are Today Objectives Where We Want to Be SWOT Analysis Competition Market Trends Member Interests
Board Retreat October 2011 Results Achievement 2013-22
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Objectives
- 1. Centennial Master
Plan
- 2. Membership
- 3. Our Youth
- 4. BYC Brand
- 5. “One BYC”
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#1- Centennial Master Plan
Objective: With the vision of BYC as a world class venue, we want to develop and implement our Centennial Master Plan by 2022 to provide the grounds and clubhouse
- f which our members can be proud
Solicited member/employee input at town halls Created preliminary list of projects in 3 general categories based on member/employee interest Preliminary review with F & A Next step: Work with F & A and LRP to prioritize
“Renew”
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#2 - Membership
Objective: We will develop and implement a process for achieving and maintaining full Flag membership, increasing ranks to 580 by December, 2013 and increasing J Flag members to 120 by December, 2013
Membership Committee taking proactive role to attract new members Recruitment incentives Staggered committee terms for continuity & greater member involvement Next steps: Identify networks for potential members & keep current members active
“Grow”
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#3 - Our Youth
Objective: Provide the Necessary Resources to Create and Sustain Junior Programs which:
Produce sailors that consistently win the Governor’s Cup by 2016 and Encourage a lifestyle in boating to maintain a 33% (or better) conversion rate of junior members into adult members.
Become the Junior Program of Choice in Newport Beach
Structured Program with Head Coach “Competitive Edge” Competition Fund Next steps: Create environment to keep juniors engaged long term and programs to convert non-member participants to members
“Serve”
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#4 - BYC Brand
Objective: We will build a strategy for the BYC Brand by the end of 2012 and achieve differentiation of the experience at BYC from
- ur competitors by 2016
Implementing external and internal surveys Next steps: Align components to reflect who we are & better communicate our brand
“Reach”
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#5 - One BYC
Objective: We want to achieve the concept
- f “One BYC” with the vision, plan and initial
steps taken by Nov. 2012
Transparency – Financial statements & guide at front desk Pride – Entering Defiant in Christmas Boat Parade Sense of Belonging – Boating classes for women & successful Hens Rock cruise Next steps: Implement broad based club activities
“Belong”
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Accomplishments/Next Steps
Have established Strategic Plan Review and Update policy Updated Strategic Plan at every Board meeting Next steps: Finalize development of each objective Further refine metrics Consolidate all components into an integrated Strategic Plan document Maintain energy and progress on each objective